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PUjcK Xankee Network
and Cover Them All
WNAC
Boston
WTIC
Hartford
WEAN
Providence
WTAG
Worcester
WICC
Bridgeport
New Haven
WNLC
New London
WCSH
Portland
WLBZ
Bangor
WFEA
Manchester
WSAR
Fall River
WNBH
New Bedford
WLLH
Lowell
WLNH
Laconia
WRDO
Augusta
WNBX
Springfield, Vt.
^^HEN you look at your New England market data and consider the large retail sales volume in relation to the small area, don't be too much impressed by this great concentration of buying power. It isn't all in one spot.
It is no more logical to use one or two stations here than to use one or two newspapers.
Every large city is a separate market that can be sold effectively only by direct local effort. Long distance selling will produce only scattered results. A strong local station will give you complete Intensive coverage.
The Yankee Network's 15 stations give you that complete local coverage In every major market. You have the twofold power of each station's local popularity and Influence plus the continuous daily appeal of Yankee Network programs, including NBC Red Network features In the larger markets.
You have all of New England's best sales territory at your finger tips with The Yankee Network. You can make a direct appeal to more listeners In more markets than with any other combination of stations you can buy.
THE YANKEE NETWORK, INC. Vo^^;^^^
EDWARD PETRy & CO., INC., Exclusive National Sales Representatives
iblished semi-monthly, 25th issue (Year Book Number) published in February by Bboai>casting Pubucations, Inc.. 870 National Press Building, Washington, D. C. Entered as
second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879.