Broadcasting (July - Dec 1937)

Page scan 000189 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000189
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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PUjcK Xankee Network and Cover Them All WNAC Boston WTIC Hartford WEAN Providence WTAG Worcester WICC Bridgeport New Haven WNLC New London WCSH Portland WLBZ Bangor WFEA Manchester WSAR Fall River WNBH New Bedford WLLH Lowell WLNH Laconia WRDO Augusta WNBX Springfield, Vt. ^^HEN you look at your New England market data and consider the large retail sales volume in relation to the small area, don't be too much impressed by this great concentration of buying power. It isn't all in one spot. It is no more logical to use one or two stations here than to use one or two newspapers. Every large city is a separate market that can be sold effectively only by direct local effort. Long distance selling will produce only scattered results. A strong local station will give you complete Intensive coverage. The Yankee Network's 15 stations give you that complete local coverage In every major market. You have the twofold power of each station's local popularity and Influence plus the continuous daily appeal of Yankee Network programs, including NBC Red Network features In the larger markets. You have all of New England's best sales territory at your finger tips with The Yankee Network. You can make a direct appeal to more listeners In more markets than with any other combination of stations you can buy. THE YANKEE NETWORK, INC. Vo^^;^^^ EDWARD PETRy & CO., INC., Exclusive National Sales Representatives iblished semi-monthly, 25th issue (Year Book Number) published in February by Bboai>casting Pubucations, Inc.. 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879.