Broadcasting (July - Dec 1937)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

PUjcK Xankee Network and Cover Them All WNAC Boston WTIC Hartford WEAN Providence WTAG Worcester WICC Bridgeport New Haven WNLC New London WCSH Portland WLBZ Bangor WFEA Manchester WSAR Fall River WNBH New Bedford WLLH Lowell WLNH Laconia WRDO Augusta WNBX Springfield, Vt. ^^HEN you look at your New England market data and consider the large retail sales volume in relation to the small area, don't be too much impressed by this great concentration of buying power. It isn't all in one spot. It is no more logical to use one or two stations here than to use one or two newspapers. Every large city is a separate market that can be sold effectively only by direct local effort. Long distance selling will produce only scattered results. A strong local station will give you complete Intensive coverage. The Yankee Network's 15 stations give you that complete local coverage In every major market. You have the twofold power of each station's local popularity and Influence plus the continuous daily appeal of Yankee Network programs, including NBC Red Network features In the larger markets. You have all of New England's best sales territory at your finger tips with The Yankee Network. You can make a direct appeal to more listeners In more markets than with any other combination of stations you can buy. THE YANKEE NETWORK, INC. Vo^^;^^^ EDWARD PETRy & CO., INC., Exclusive National Sales Representatives iblished semi-monthly, 25th issue (Year Book Number) published in February by Bboai>casting Pubucations, Inc.. 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879.