Broadcasting (July - Dec 1937)

Page scan 000191 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000191
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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. • • af the moment of impact COLUMBIA IS THERE! In Wimbledon or Forest Hills . . . Princeton or Portland . . . Milwaukee or Carnoustie . . . broadcasting to the nation the most brilliant sporting-event schedule in CBS history. In tennis, golf, baseball, football, track, crew, horse, auto and yacht racing, Columbia is there! On the field of play... at the moment of impact .. .with the starter's gun . . . with all the thrills and all the details. Here's just part of Columbia's advance and exclusive sports schedule. COLUMBIA'S MAJOR SPORTS SCHEDULE (ParHai usung) TENNIS u.s . — Germany Davis Cup Matches from England . . July 17-20 U.S.England Davis Cup Finals July 24-26-27 "kJhe National Doubles Tennis Championship .... August 23-28 'A'The National Singles Tennis Championship . . . September 2// GOLF ^The National Amateur Golf Championship August 23-28 '^The Women's Amateur Golf Championship Ocfober 4-9 -A^The P. G. A. Championship May 1938 RACING *The Kentucky Derby May 1938 'ArAII 1938 races broadcast from Aqueduct, Belmont, Empire, Jamaica, and Saratoga tracks. Endeavor II vs. Ranger for the America's Cup . . July 31 to close CBS will broadcast exclusively from the Official Boat of the Racing Committee of the New York Yacht Club, and from the U.S. Coast Guard Cutter Tahoe. Plus baseball and football, of course, on nationwide hook-ups. '^CBS EXCLUSIVE BROADCAST FROM THE FIELD COLUMBIA BROADCASTING SYSTEM THE LARGEST RADIO NETWORK IN THE WORLD