Broadcasting (July - Dec 1937)

Page scan 000192 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000192
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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JUNK ..k^w corned POPU Vk^Jifplemmt WHAT IT IS AND WHY YOU NEED ITI \ — Tte only complete coverage of popular music available on Kigli-quality transcriptions. 2 — A minimum of 40 popular tunes per month, released in two montkly shipments to insure fresKnessI 5 — Covers all current music as fast as released; hit tunes from usual sources, plus all "restricted" selections from newest films and stage shows, well in advance of their peakof-popularityl 4 — Interpreted by nation's finest dance orchestras and novelty units available in Hollywood. Real studio quality RCA recording, and new-type Victrolac pressings for perfect reproduction! 5 — Our licensing arrangement gives you unrestricted use of restricted numbers without nuisance of individual clearance. And no recording artist litigation worries, either! 6 — The "makings" of an exclusive local "Hit Parade". Priced so low that just one sponsor will cover cost of service and show a handsome profit! 7 — Available either as part of the regular Standard Library Service to subscribers, or as a separate service. HAT*S what we said — JUNK 'em! Sell them if you can, give em away if you must — but get rid of them one way or another! Clear the decks for Standard Radio's sensational new popular Supplement, the only complete coverage of popular music available on high-quality transcriptions! . . . Already over 100 radio stations have signed up, and are now enjoying freedom from recordingartist-litigation worries, and a licensing arrangement which provides for unrestricted use of restricted numbers without the nuisance of individual clearance . . . Priced so low that even one sponsor brings a handsome profit, and every sponsor thereafter is all "velvet" for you! Write or wire today for rates, and list of current releases don t let another week pass without cashing in on this profitable new service! ^First releases now out to suhscrihersJ Page 6 • August J, 1937 180 NoEtli MicKigan Avenue, Chicago, Illinois 6404 Holl^woGtl BoulevarA HoIlywotMl. Calif. BROADCASTING • Broadcast Advertisi