Broadcasting (July - Dec 1937)

Page scan 000194 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000194
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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W UYING radio time on the basis of general statistics is pretty much as uncertain as buying without any statistics. Because any given station (or any given time on that station) may be stvell for selling cigars (for instance) — yet may smell for something else. For example: Lots of stations run special sports reviews in the late afternoon. If you've got a maw's product on a competitive station at the same hour, you're probably wasting your dough. . . . The statistics may or may not favor the competitive station— you're still out of pocket. And so on through literally hundreds of instances (all of which, incidentally, almost scream the advantages of spot-broadcasting). If you want to make sure of what you'll get via radio, call us in and let us advise with you. We've got fourteen men who do nothing but study the ways in which radio can be made more profitable for you — hence for us. Why not telephone one of the offices mentioned below? FREE & PETERS, inc. (and FREE, JOHNS & FIELD, INC.) WHO Des Moines 1 WGR-WKBW Buffalo j WHK-WJAY Cleveland 1 WHKC Columbus 1 KMBC Kansas City 1 WAVE Louisville 1 WTCN Minn«apolis-St. Paul 1 KOIL Omaha 1 KOIN-KALE Portland 1 KSD ...St. Louis 1 WFBL Syracuse 1 KOL Page 8 • August J, 1937 iteM€seitt(tHtf€s NEW YORK no East 42nd St. Lexington 2-8660 CHICAGO ISO N. Michigan Franklin 6373 DETROIT New Center BIdg. Trinity 2-8444 SAN FRANCISCO One Eleven Sutter Sutler 4353 WCSC Charleston WIS Columbia woe Davenport WDAY Fargo KTAT Fort Worth WDRC Hartford WNOX Knoxville KFAB Omaha-Lincoln WMBD Peoria WPTF Raleigh KVI Tacoma KTUL -. Tulsa WKBN Younqstown BROADCASTING • Broadcast Advertisii LOS ANGELES C. of C. Bldg. Ri rhmond 6 184