Broadcasting (July - Dec 1937)

(American Chicle Co.. L. Island City ] Will continue its spot announceInient campaign for Sen Sen in various (markets. The transcribed announcein:enfs are placed through Kailger «k l^rownins: & Hersey Inc.. Xew York. American Home Products Corp., New Haven Will resume its spot campai^ for icin in the fall, using transcriptions the Easy Aces program, broadon XBC-Blue. Blaekett-Sample.mmert Inc., >>ew York is agency. , American Tobacco Co., New York Will resume for Lucky Strike, the fve-a-week series of tive-minute news adcasts, the news being selected the editors of the Yale Xews. Stai.L>n will be either WELI, Xew Havleu, or WBRY, Waterbury. Same idea will probably be extended to other colIt-ges located in small cities in the Fast during the fall, with the posility of becoming national at a later •'. Series will be accompanied by aensive merchandising. Lord & tiThomas Inc., Xew York, is placing. Anderson Co., Gary Will advertise its Sleet Master, a -windshield wiper blade designed to ir sleet away, with a news program WOR. Xewark. a football sumi..ary on WIXD. Gary, participation i in th* Urinii's (liPiiiitlierx program < n WTMJ, Milwaukee, and weather irts on 26 other stations throughthe sleet belt, in October, X^ovemand December. Account is handled Schwab & Beatty Inc., Xew York. j Armand Co., Des Moines [, This cosmetic firm started a quar' l-r-hour test program on WLS July using hillbilly talent twice weekly. '! bo program will be broadcast thrice kly starting in ■ September with possibility of other stations being aded at that time. Wade Adv. AgenVcy. Chicago, handles the account. Armin-Varady Co., Chicaeo Using one-minute transcribed announcements on four stations, will add five more Sept. 26 when Ted ^\'eems program returns on a Mutual etwork. Practically all the stations roadcasting the network program rill carry the snots. Baggaley. Hortoii tA: Hoyt Inc.. Chicago, is agency. Associated Oil Co., San Francisco r" For a number of years Associated 'h.T'S been using sports events almost lusively to call attention to its line, motor oils anil l)y-pr()<hiets ; .> recently placed a spot announce: u nt campaign on four stations in the Pacific Xorthwest. Advertising X>irector Harold Deal states that the ■company is planning one of its largest ' participations in football sponsorship this fall. Plans for this program ^fcave not been completed. Lord & Thomas placed the oil company's spot announcements on the Xorthwest sta,tions, the commercials calling atten"tion to the firm's orchard spravs. ^f^tatinns signed: KIDO. KPQ. KIT. JKMED. ^Assn. of Pacific Fisheries, Seattle Starts its national campaign in Sep^tember, including spot radio for the -canned salmon industry. Agency is J. AValter Thompson Co.. San Francisco. Atlantic Refining Co., Philadelphia Will sponsor broadcasts of inter-collegiate football on 64 stations in -the East during the fall to advertise White Flash oil and gasoline. X. W. 'Ayer & Son Inc., Philadelphia, is the agency. .'Atlantis Sales Co., Rochester, N. Y. Will begin participation in Martha Beane's Hour on WOR, Xewark, in August for Colman's Mustard. J. 'Walter Thompson Co., Xew York, is the agency. Axton-Fisher Tobacco Co., Louisville Will start a radio campaign for a -new cigarette named Zephyr early in 'the fall, using daytime program.s and -appealing to women. Will start on Drawn for Bro.xdcasting bv Sid Hix 'Hoiv About Putting Me and My Leopards on a Spot Program!" about 15 stations and expand later. The sponsor will also expand the spot campaign for Twenty Grand cigarettes, consisting chiefly of sports summaries. McCann-Erickson Inc.. X'ew York, handles the account. Bathasweet Corp., New York Will keep its morning period of news on WOR through the fall. Advertising for these bath salts is handled by H. M. Kiesewetter Adv. Agency Inc., New York. Bauer & Black, Chicago Will start quarter-hour transcriptions five times weekly on 21 stations Oct. IS for Velure lotion, with more outlets to be added later. Discs were cut by Associated Cinema Studios, Hollywood. Blackett-Sample-Hummert Inc., Chicago, is agency. Following are the 21 stations which have been tentatively selected : WGX, WCCO, WHO, WDAF, KMOX. WFAA, WW.T. WIRE. KOA. KFI. KPO, AVOW, KOMO. KFPY, K G W, KVOO. WKY, W T A M, W C A E. KLR.V. KWKH. Beaumont Laboratories, St. Louis Will have, in addition to a twice weekly quarter-hour live show on WLW, quarter-hour transcriptions on 10 stations starting in October and one-minute discs on 25 stations for Four Way cold tablets. H. W. Kastor & Sons Adv. Co. Inc., Chicago, is agency. Booth Fisheries, Chicago Using 15-miuute discs on 12 stations. H. W\ Kastor & Sons Adv. Co. Inc., Chicago, is agency. Borden Co., New York Will continue to advertise its Pioneer ice cream with a half-hour weekly variety show on WOR and WHX. Xew York, and its Chateau cheese with a weekly dramatized news program on the Yankee Xetwork. Young & Rubicam Inc., Xew York, places these programs. Bosco Co., New York Will expand its current announcement campaign for Bosco milk amplifiers in the fall on stations in Xew England, Pennsylvania and Upper X'ew York, will continue participation in the Marjorie Mills program on the Colonial network, and will resume its participation in the Yankee Xetwork news broadcasts in October after a two-mouth layoff. Kenyon & Eckhardt Inc., Xew York, is agency. Bristol-Myers Co., New York Will continue its present spot programs for Minit Rub : a quarter-hour news period five times a week on WOR, Newark ; a 10-minute daily sport review on WWJ, Detroit ; and a dramatic serial, Lucky Crirl, five days a week on WGN, Chicago. Young & Rubicam Inc., X^ew York, is agency. Brown & Williamson Tobacco Co., Louisville Will continue and possibly extend the sports review programs now being broadcast on 31 stations for Avalon cigarettes and Sir Walter Raleigh pipe tobacco, thru BBDO, Xew York. Builder's Life Insurance Co., Using a quarter-hour weekly program on WBBM. Chicago ; may add other stations this fall. MeJunkin .\dv. Co., Chicago, is agency. Bulova Watch Co. Inc., New York Will continue to use time signals on an even larger scale than heretofore for Bulova watches, and is beginning to use the same type of advertising for its inexpensive Westfield line. Westfield advertising is spotted largely during the noon hour, whilo Bulova concentrates on the evening hours. Agency is Blow Co., New York. Bunte Bros., Chicago Will start live spot announcements in September on about 50 stations for its candy. List will be made up in mid-August. Fred A. Bobbins, Chicago, is the agency. Burlington Trailways, Chicago W'ill expand schedule this fall using quarter-hour programs thrice weekly, one-minute announcements and chain breaks varying from one to three a day. Reincke-Ellis-Youngreen & Finn Inc., Chicago, is agency. Dr. W. B. Caldwell, Monticello. 111. Will add nearly 50 stations on Sept. 27 to Monticello Party Line, quarterhour five-weekly transcriptions. Twenty-five stations are currently carrying the serial. Columbia Transcription Service cut the program. CramerKrasselt Co., Milwaukee, is agency. California Pear Advisory Com. A marketing organization established for the marketing of California bartlett pears, it is one of the first groups to get started in the new fall season. Through J. Walter Thompson Co., San Francisco, it has placed orders for daytime spot announcements for a period of four weeks over 29 stations. The schedule started July 26 and is to run for four consecutive weeks. In the case where the business has been placed on two stations in the same city, the stations wiU divide the time — each taking the spots for two weeks. Stations include : WFBR, WTAM, WTMJ, KSTP, WCAU, KYW, WJR, WWJ, KDKA, WCAE, WSAI, WCKY, KMBC, WDAF, WHN, WMCA, WOR, KSD, KMOX, A\ GX, WLS, WEEI, WXAC, WBZ, WBZA, KFI, KNX, KSFO, KFRC. Canada Dry Ginger Ale, New York Will launch a national spot campaign in October, using an as yet undetermined program on some 60 stations. J. M. Mathes Inc., New York, will place. Central Shoe Co., St. Louis Will use quarter-hour transcriptions. Footsteps to Beauty, thrice weekly on a list of stations as yet undetermined, starting in October. Transcriptions were produced by Transamerican. Gardner Adv. Co,, St. Louis, is agency. Chappel Bros., Rockford, 111. Used announcements and quarterhour programs on five stations last fall and plans to use that many or more in September for Ken-L-Ration. C. Wendel Muench & Co., Chicago, is agency. Chasers Inc., New York Considering a spot campaign in Xew England this fall to advertise Chasers, breath sweeteners. Agency is Kenyon & Eckhardt Inc., Xew York, Chicago Engineering Works, Chicago Using 25 stations and plans to extend the list , this fall for its correspondence course in air conditioning, Critchfield & Co., is agency. Chicago Mail Order Co., Chicago Will formulate plans for a fall spot campaign the latter part of August. Xine stations using quarter-hour live programs thrice weekly were used last year. Matteson Fogarty Jordan Co. inc.. Chicago, is agency. Chicago Motor Club, Chicago Now on WBBM daily with the Voice of Carelessness and plans to use quarter-hour transcriptions weekly on other midwestern stations this fall. MeJunkin Adv. Co., Chicago, is agency. Chocolate Products Co., Chicago Will expand from 10-minute to 15minute programs thrice weekly this fall. Eight stations were used last year for Stillicious, with the possibility that as many or more will be used this fall. George H. Hartman Co., Chicago, is agency. Coca Cola Co., Atlanta Has recently launched a transcription campaign in some 50 cities in which the company has bottling plants, to continue through the fall in most cities and probably through the winter in the South. Program was planned and produced by D'Arcy Adv. Co.. St. Louis. G. E. Conkey Co., Cleveland Plans to start quarter-hour participation in the WLS Barn Dance in September or October. May also use KFAB, Lincoln, with a five-minute program six times weekly for its poultry feed. Rogers & Smith, Chicago, is agency. Consolidated Drug Trade Products Inc., Chicago Currently on 10 stations will add 25 to 30 stations in September and October making a total list close to 40 Programs will be half-hour and full-hour live talent shows broadcast six times weekly. A few transcribed programs will also be used. Benson & Dall Inc., Chicago, is agency. Continental Food Corp., Los Angeles Planning a Pacific Coast campaign for Brown Crock Baked Beans, using one-minute dramatized transcription announcements, after a series of Southern California tests. Agency is Scholts Adv. Service, Los Angeles, Crowell Publishing Co., New York WiU continue its Jean Abbey shopping programs for Woman's Home Companion on 18 stations. Campaign is handled by Geyer, Cornell & Newell Inc, New York, Crown Overall Co., Cincinnati Using weekly quarter-hour transcriptions, Pleasant Valley Frolics, on WLS, WLW, WHO, WOR and (Continued on page Jf6) BROADCASTING • Broadcast Advertising August J, 1937 • Page 17