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Broadcasting (July - Dec 1937)

Page scan 000439 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000439
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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X ES. our time can be your time (and mighty valuable time) this Fall and Winter. Furthermore, we'll guarantee that you will not have to change periods, once you have selected time over WGR or WKBW. When we speak of guaranteed available time, we don't refer to the doldrum periods. We mean absolutely peak nighttime periods. We mean the choicest daytime spots. This Fall BBC is the answer to a time buyer's prayer with choice guaranteed periods still available. This Fall BBC oflFers you the prestige of a network with the complete CBS schedule plus the flexibility of a local station! Get in touch with us or our representatives now, and we'll be happy to give you the facts and figures on BBC guaranteed available time at peak audience hours. WKBW How would you like to have fifteen minutes "across-the-board" through WKBW, Buffalo's highest powered station, at 7:45 P. M.? It's available now! Monday thru Friday 7:05to7:10 7:30to7:45 8:30to8:45 WGR Naturally we don't expect that WKBW spot to last long, but if it's gone before you've wired a reservation, we'll be glad to offer you 9:30 P. M. through WGR, Buffalo's oldest station. Monday thru Saturday Wednesday 9:30to9:45 9:10to9:30 Friday 10:15tolO:30 9:05to9:20 BUFFALO BROADCASTING CORPORATION WGR*WKBW 'TTie ends o/tAe diaF' Represented by Free & Peters, Inc. J BROADCASTING • Broadcast Advertising September 15, 1937 • Page 9