Broadcasting (July - Dec 1937)

Page scan 000440 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000440
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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B 'ELIEVE it or not, we recently turned down a very sizeable order for one of our stations because, although our own station could easily clear the time, we felt that a competitor had a better spot for this particular advertiser. And what's more, our station approved this decision, on the same unselfish grounds. We cite this case, not because we like to turn down good business, but to prove the attitude of responsibility that both we and our stations hold for your best interests. . . . It's a funny gag to say that "Rags is royal raiment when worn for virtue's sake!" But every day a growing number of sincere good friends convinces us that our effort toward honest-to-goodness old-fashioned trustworthiness is a powerful alchemy for turning rags to velvet — for both you and us. FREE & PETERS, inc. WHO Des Moines WGR-WKBW Buffalo WHK-WJAY Cleveland WHKC Columbus WOWO-WGL Fort Wayne KM EC Kansas City WAVE Louisville WTCN Mlnnoapolls-St. Paul KOIL .. Omaha KOIN-KALE Portland KSD St. Louis WFBL Syracuse KOL Seattle (and FREE, JOHNS & FIELD, INC.) CHICAGO I80 N. Michigan Franklin 6373 ATLANTA 5i6 Bona Allen BIdg. Jackson (673 NEW YORK no East A2nd St. Lexington 2-8660 SAN FRANCISCO One Eleven Sutter Sutter 4353 DETROIT New Center BIdg. Trinity 2-6444 LOS ANGELES C. of C. BIdg. Richmond 6l84 WCSC Charleston WIS Columbia woe Davenport WDAY Fargo KTAT Fort Worth WNOX Knoxviile KFAB Omaha-Lincoln WMBD Peoria WPTF Raleigh KVI Tacoma KTUL Tulsa WKBN Younqstown Page 10 • September 15, 1937 BROADCASTING • Broadcast Advertisings