Broadcasting (July - Dec 1937)

Page scan 000510 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000510
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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BULLOCK'S . . . one of the world's finest department stores, last week placed its twice-weekly show, "Magic Island," on one station only KEHE "Fastest Growing Station on the West Coast" 5000 Watts KEHE 780 Kilocycles Los Angeles, California Member of the California Radio System ''Serving the Public Interest" National Representative: Hearst Radio NEW YORK CHICAGO SAN FRANCISCO LOS ANGELES DALLAS REMOTE AMPLIFIER ON THE FIRING LINE for two years without any change in basic design, the Collins 12X Remote Amplifier continues to be the dependable standard in an increasing number of broadcast stations. (OLiiiii RADIO mvm CEDAR RAPIDS IOWA NEW YORK, N. YI 11 WEST 42 STREET AFTER FIRE— That gutted the old transmitter of WCBD at Zion, 111., last April, the Chicago station was completely rebuilt with a 415foot vertical radiator near Elmhurst, 111., at the old site of WMAQ. Station returned to air with this transmitter Sept. 3. Modern house includes seven room apartment for chief engineer, emergency studio, sleeping rooms for operators and four-car garage housing WCBD's mobile transmitters. GATES RADIO & SUPPLY Co., Quincv, 111., has opened a branch office at 5334 Hollywood Blvd., Los Angeles, to contact broadcasters in western states. Norman D. Neely has been placed in charge. Gates reports that new speech input equipment, line amplifiers, turntable equipment and dynamic microphones have be'en shipped for the new studios being constructed by CMAF, Havana. THE NEW 5,000 watt transmitter of KSFO, San Francisco, went into service Aug. 28. On the evening of the same day James Middlebrooks, CBS construction engineer, officially turned the transmitter over to Philip G. Lasky, KSFO general manager. He introduced B. F. Mcintosh, engineer from the Bell Laboratories, and R. V. Howard, chief KSFO technician. The new transmitter tower, located within three miles of the heart of San Francisco on the bay's edge at Islais Creek, rises 400 feet in the air and represents an investment of over $125,000. WJBL, Decatur, 111., 49% of which was recently sold to the Decatur Newspapers Inc., is constructing modern studios adjoining the newspaper plant, and has ordered Gates speech input equipment. E. L. GOVE, chief engineer of WHK-j and W.IAY, Cleveland announces thar the first of six new remote control amplifiers has been completed in th<WHK-WJAY laboratories. The new amplifier embodies the "Gove vertical mixer," and is constructed to reducttube and amplifier noises as well a: distortion. Capable of handling four microphones simultaneously, the amplifier can be operated from alternating current or a battery supply, contained in a matched case. KTHS. Hot Springs, Ark., has com pleted installation of new control rooni equipment under direction of Chief Engineer James Moran. The equip ment includes WE 23-A control console, 22-A amplifiers and microphone.^, and RCA turntables, with new WP: 110-A volume limiting amplifier ai the transmitter. WSYR, Syracuse, is remodeling itcontrol room, installing six new amplifiers and a modern console. WJDX, Jackson, Miss., has purchased a 5-D transmitter from RCA, WKBW, Buffalo, has contracted for the purchase of an RCA 10-C-A modulator amplifier, contingent upon the issuance of a construction permit to increase its power to 10,000 watts WSIX, Nashville, also has signed an RCA contract for a 250-D transmitter, contingent upon issuance of a construction permit. WOR, Newark, has added six Western Electric 22A portable remote pickup equipments, making a total of nin( sets placed in service during this sum mer. The station handles some 30C remotes per month for both its owrtransmissions and for distributior over MBS. AMPERITB CORP., New York, announces a new hand microphone o; small size. Adaptable for use also as a desk instrument or on a regulai stand, the mike is 2%" x 1" x 1^4'. and weighs 5% ounces. WOW, Omaha, has completed a new mobile unit, designed by Chief Engi' neer Bill Kotera and Chief Contro: Operator Joe Herold. The shortwavi transmitter has a 100-watt capacity and the unit houses demountable re. cording equipment and shortwavi, packs. The entire equipmeot mounted on a ton and a half Chevro let truck. WSMB, New Orleans, on Aug. 21 dedicated its new Western Electri' transmitter on the Behrman Highway and also its new 392-foot Truscoj radiator. Equipment cost $50,000. CKNX, Wingham, Ont., has receivec approval of the Canadian Depart ment of Transport of its applicatioi for an increase in power from 50 t 100 watts on 1200 kc, and C. Howar( Bedford, commercial manager, re ports that the new installation wil be completed by Nov. 1. Wide Range Transmission— 5,000 Watts Power W R EC NATIONAL REPRESEN TATI VES 4'TENNESSEE-S FIRST AND MEMPHIS PAUL H. RAYMER C O M P A N Y FINEST RADIO STATION AFFILIATEC NEW YORK ■ CHICAGO • SAN FRANCISCO/ WITH COLUMBIA BROADCASTING SYSTEI Page 80 • September 15, 1937 BROADCASTING • Broadcast Advertising