Broadcasting (July - Dec 1937)

Page scan 000687 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000687
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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NETWORK ACCOUNTS E5T unless olher-wiae specified) New Business K ATIOXAL ice Adv. luc, Chicaso [ice and ice refrigerators), on Nov. ^Jo starts Homeiuakers' Exchange for >2 weeks on 30 NBC-Red stations, rues.. Thiirs., 11:30-11:45 a. m. (reoeat 12 :45-l p. m. ) . Agency : Don <j'>hue & Coe Inc.. N. Y. LANGENDORF United Bakers Inc., Ill Francisco, on Oct. 18 starts The intom Pilot on 18 Mutual-Don Lee 'ions, Mon. thru Fri., 0:15-6:30 p. ( PST ) . Agency : McCann-Erick1 Inc., San Francisco. -l SSMAN, WORMSER & Co.. Sau '"-aucisco, on Oct 17 starts / Want . Divorce on 5 NBC-Pacific Red and UcClatchy California stations. Sun., i:15-8:30 p. m., Wed., 7:45-8 p. m. PST). Agency: Emil Brisacher & :Bta£E, San Francisco. ^LOBE GRAIN & MILLING Co., uos Angeles (Globe A-1 Pancake and vVaffle Flour), on Oct. 27 starts for :G weeks The Best of the Week, with 'linton (Buddy) Twiss and Joe Partr, commentators, on 6 NBC-Pacific ied stations (KFI, KPO, KFBK, <WG, KERN. KM J) plus KDYL, i^'Ved.. Fri., 11:45 a. m.-12 noon ; PST). Agency: Dan B. Miner Co., jOS Angeles. pLAIROL Inc., New York (hair jfinse), on Oct. 8 started for 13 weeks jei's Go Hollywood on 6 California i; :iladio System stations (KEHE, KYA, KFBK. KM.I. KWG, KERN), plus ;«FWB, Fri., 8:30-9 p. m. (PST). i!,'ency : Wm. H. Rankin Co.. N. Y. RAYMOND'S Inc., St. Paul (permaU'nt wave and cosmetics), on Oct 17 pill start Lloyd Pantages Covers Holywood on 26 CBS stations Sun., 1 :45: p. m. (rebroadcast 11-11:15 p. m.) nstead of 2:30-2:45 p. m. ''ALSTAFF BREWING Co.. St. .^uis, Mo., starts Oct 18 Public iero No. 1 for 52 weeks on 17 "IBC-Red network stations. Mon.. -to :30-ll p. m. Agency : Gardner Adv. ']o., St. Louis. JACFADDEN PUBLICA T I O N S •nc. New York {Liberty magazine), 'n Oct. 5 started Behind the News ■•n 3 WLW Line stations (WLW. ■5VXYZ. WHN), Tues.. 9:30-10 p. n. Agency : Erwin, Wasey & Co. Inc.. liW. Y. AMERICAN CHICLE Co.. Long Isand City. N. Y. (Blackjack chewing mm) Oct. 8 started fj 8 weeks Lou i'jittle's Football Forecast on 10 MBS .tations Fri., 7 :4.5-8 p. m. Agency : Badger & Browning & Hersey Inc., V. Y. jOCAL Cooperative Campaign on )ct. 10 started 30 Minutes in HoUyoood on 32 MBS stations. Sun., 65 :30 p. m. Agency : Redfield-John•tone Inc., N. Y. 3ULF OIL Corp., Pittsburgh, (gasome and oU), on Oct. 3, started Phil 3aker on 60 CBS stations, Sundays, ':30-8 p. m. (EST), replacing the lummer show which has been broadcast at this time during Baker's vacation period. Agency : Young & Rubcam Inc., N. Y. VICK CHEMICAL Co., Greensboro, ■ C. (Vaporub, Voratone) on Sept. 5 Started Vick's Open House with 'eanette McDonald, on 51 CBS stalons, Sundays. 4-4:30 p. m. (PST). .gency : Morse International Inc., N. CARBORUNDUM Co.. Niagara Falls, N. Y., Oct. 16 starts for 26 (Weeks Voice of Niagara, on 18 CBS rtations, Sat.. 7:30-8 p. m. Agency: 3BD0. N. Y. LITTLE CROW MILLING Co., Warsaw, Ind., (Coco Wheats), Nov. starts Jolly Joe on 3 MBS stations (CKLW, WCAE, WGN), Mon., Wed., Fri., 5-5 :15 p. m. Agency : clogers & Smith, Chicago. WHEN WHK— Cleveland, switched from CBS to the NBC-Blue, last month, there were festivities aplenty — just as there were at WGAR, which simultaneously became the CBS outlet. In this picture, left to right, are Edwai-d Leonard, chief engineer of WTAM, Cleveland; H. K. Carpenter, general manager of WHK and WCLE, and John F. Royal, NBC vice-president for programs and former general manager of WTAM. AMERICAN TOBACCO Co., New York (Roi-Tan cigares), Oct 5 started Man to Man Sports on 6 CBS western stations (KNX. KSFO. KOL, KOIN. KYI, KSL), Tues., 11:1511 :30 p. m. Agency : Lawrence C. Gumbinner Adv. Agency, N. Y. JOHN H. WOODBURY, Co., Cincinnati (facial soap), on Oct. 3 started Tyrone Power in dramatic series on 51 NBC-Blue stations. Sun., 6-6:30 p. m. (PST). Agency: Lennen & Mitchell Inc., N. Y. STANDARD BRANDS Inc., New York (Fleischmann yeast), on Oct. 3, starts Seein' Stars With Peg Murray, on 63 NBC-Blup stations. Sun. day. 4:30-5 p. m. (PST), Agency: J. Walter Thompson Co., N. Y. EMERSON DRUG Co., Baltimore (Bromo Seltzer), on Oct. 0 starts Sid Skolsky from Hollywood, on 32 NBC-Blue stations. Wed.. 5:30-5:45 p. m. (PST). Agency: J. Walter Thompson Co.. N. Y. GENERAL FOODS Corp.. New York, (Log Cabin syrup), on Oct. 9 starts Jack Haley's Log Cabin series on 55 NBC Red stations. Sat. 8:30 9 p. m. (EST), with Pacific Coast rebroadcast 9:30-10 p. m. (PST). Agency : Benton & Bowles Inc., N. Y. INTERNATIONAL SILVER Co., Meriden, Conn., (1847 Rogers Bros, silverware) on Oct. 3 started Silver Theater on 77 CBS stations. Sun. 55 :30 p. m.. Agency : Young & Rubicam Inc., N. Y. F. A. STUART Co., Marshall. Mich., (proprietary), on Sept. 27 started for 10 weeks Rise and Shine, on 10 Don Lee California stations, Mon., Wed.. Fri., 7 :30-7 :45 a. m. Agency : John H. Dunham Co. Chicago. STANDARD OIL Co. of Calif., San Francisco, on Sept. 30 started Standard School Broadcasts on 6 NBCPacific Red stations. Thur.. 11-11:45 a. m. (PST). Agency: McCann-Erickson Inc., San Francisco. COLGATE-PALMOLIVE-PEET Co.. Jersey City, N. J. (Palmolive soap), on Nov. 1 starts Hilltop House starring Bess Johnson on 67 CBS stations. Mon. thru Fri.. 5 :45-6 p. m. Agency : Benton & Bowles Inc.. N. Y. J. W. MARROW MFG. Co., Los Angeles (Mar-o-Oil) on Sept. 24 started Siceet Rhythms on 7 NBC-Pacific Red stations. Fri., 1-1 :15 p. m. (PST). Agency: Janes-Morton Inc., Los Angeles. AMERICAN HOME PRODUCTS Inc., New York (Bi-So-Dol), on Oct. 12 started Mr. Keen, Tracer of Lost Persons on 24 NBC-Blue stations. Tues.. Wed., Thurs., 7:15-7:30 p. m. Agency : Blackett Sample Hummert Inc.. N. Y. Renewal Accounts WESSON OIL & SNOWDRIFT SALES Co., San Francisco, on Sept. 26 renewed Hawthorne House on 5 NBC-Pacific Red stations. Sun.. 77 :30 p. m. Agency : Fitzgerald Adv. Agency Inc.. New Orleans. STANDARD OIL Co. of Calif., San Francisco, on Jan. 6, 1938 renews for 52 weeks Standai-d Symphony programs, on 5 NBC-Pacific Red stations. Thurs.. 8:15-9:15 p. m. (PST). Agency : McCann-Erickson Inc., San Francisco. AMERICAN TOBACCO Co., New York, (Lucky Strike) on Nov. 6 renews Your Hit Parade on 91 CBS stations, Sat., 10-10:45 p. m. Agency: Lord & Thomas, N. Y. MACFADDEN PUBLICATIONS Inc.. New York, on Oct 24 renews Good Will Hour for 13 weeks on WMCA-Inter City network, Sun.. 1011 p. m. Agency: Ruthrauff & Ryan Inc., N. Y. Network Changes HECKER PRODUCTS Corp.. New York, (Gold Dust and Silver Dust), on Oct. 12 added 24 Don Lee stations for Beatrice Fairfax, previously on 14 MBS stations. Agency : BBDO, N. Y. BROWN & WILLIAMSON Tobacco Corp.. Louisville (Kool and Raleigh cigarettes), on Oct. 15 shifted Tommy Dorsey Orchestra on 40 NBC-Blue stations. Fri.. from 10-10 :30 p. m. to 9:30-10 p. m. LAMBERT PHARMACAL Co., St. Louis, started Grand Central Station Oct. 8 8-8:30 instead of Sept. 28 9:30-10 p. ra.. on 23 NBC-Blue network stations. TIME Inc.. New York (Time and Life magazines), on Oct. 14 shitted March of Time on 35 NBC-Blue network stations from 9-9:30 to 8:30-9 p. m. Thurs. Agency : BBDO, N. Y. ARE YOU INCREASING POWER OR MODERNIZING YOUR EQUIPMENT Don't order until you see what we have to offer in modem — TRANSMITTER CABINETS RELAY RACK CABINETS CONTROL CABINETS CONTROL DESKS CUSTOM BUILT EQUIPMENT Sold direct to you AT LOW FACTORY PRICES Write or wire today for details LEFEBURE CORPORATION Manufacturers Cedar Rapids Iowa, U. S. A. Better Than Every Crystal that leaves our laboratory is ground to an accuracy of BETTER than .01% . . . assuring you of Accurate Frequencies. LOW TEMPERATURE CO-EFFICIENT CRYSTALS NOW oNLy$40kS Two for $75.00 Approved by FCC Supplied in Isolantite Air-Gap Holders in the 550-1500 Kc. band. Frequency Drift guaranteed to be "less than three cycles" per million cycles per degree centigrade change in temperature. 124 JACKSON AVENtJE University Park HYATTSVILLE, MARYLAND Send for our price list and booklet Dept. B-1027 MR. E. H RIET2KE PRESIDENT OF CREI ARE you TRAINING OR WAITING FOR TOMORROW? New EquippFtent ... New Problems Will Demand Men With MODERN Training There is no mystery as to what "tomorrow will bring." Already we have seen highly complicated circuits. Facsimile transmission is HERE. Practical television is not far off! Men who want to get ahead in Radio will find that NOW is the time to insure their future by increasing their ability. CREI home study courses are practical, and have been thoroughly tested and proved. Over 200 stations now employ CREI men. Write To-day for the "CREI TESTED PLAN" for a Future in Practical Radio Engineering This FREE informative and illustrated booklet will prove helpful to men not satisfied with their present positions In Radio. Write for your FREE COPY. CAPITOL RADIO ENGINEERING INSTITUTE 14Hi and Park Rd. Dept. B-10 WASHINGTON, D. C. i BRP4D CAS TING • Broadcast Advertising Qcpober7 t5y 1931^ • Page 89