Broadcasting (July - Dec 1937)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000693
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Many Threads make a Strong Line IT'S the combined strength of all the threads that counts when a stout line holds a leaping, fighting sailfish. And it's the combined strength of a network of stations that counts when one conducts a sales campaign in the New England multi-market region. The Yankee Network gives complete, effective coverage with fourteen stations, each situated in an urban shopping center and serving that center's entire market area. WNAC Boston WLBZ Bangor WTIC Hartford WFEA Manchester WEAN Providence WSAR Fall River WTAG Worcester WNBH New Bedford Wl CC ) Bridgeport /New Haven WLLH Lowell WNLC New London WLNH Laconia WCSH Portland WRDO Augusta Put Fourteen-Station Strength Behind Your Program THE YANKEE NETWORK, INC. Vos7o°.%'^sT.cV'u\'^r-,l EDWARD PETRY & CO., INC., Exclusive National Sales Representatives •nblished semi-monthly. 25th issue (Year Book Number) published in February by Bboadcasttnq Pubucations, Inc., 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3. 1879.