Broadcasting (July - Dec 1937)

Page scan 000717 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000717
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Every Day An Original Production from the Staff of WWJ SUNDAY A unique type of program which recalls the past with story and song. Written by Mel Wissman, of the WWJ staff. 4 t MYRON GOLDEN MONDAY Dramatization of actual cases from the files of social agencies, with discussions by eminent authorities. Written by Myron Golden. WYNN WRIGHT TUESDAY From voices here, there and everywhere this drama singles out the group suitable for its particular plots. Written by Chas. Gussman ' — directed by Wynn Wright, production manager. Planned and Produced in the General Interests of Better Broadcasting In keeping with its established policy of always considering the \x\\Qres\s of listeners first, WWJ is now presenting SIX 30-minute sustaining shows weekly. These programs, all produced by the WWJ staff, are planned and scheduled to provide balance to the radio entertainment offered by this station. To do this it has been necessary for WWJ not only to forego revenue from valuable time, but also to make heavy inroads upon its budget for creative talent. This has been done cheerfully, in the interests of its listeners, and, we believe, in the general interests of radio broadcasting. Ask for details concerning these programs. National Representatives The PAUL H. RAYMER COMPANY NEW YORK • CHICAGO • DETROIT SAN FRANCISCO M MISCHA KOTTLER WEDNESDAY f\ottie^ GcmducU " A 40-piece orchestra presenting modern concert in both symphonic swing and classical idiom. Directed by Mischa Kottler, WWJ music director. WELLINGTON GRANZOW THURSDAY Campus rhythm and fun in a weekly collegiate frolic featuring Paul Leach and his band. Produced by Wellington Granzow and Jack Hill. AXEL GRUENBERG FRIDAY Human interest features, news broadcasts direct from "point of event". A new show as full of variety as a daily newspaper. Directed by Axel Gruenberg. America's Oldest Radio Broadcasting Station— Established August 20, 1920 Member NBC Basic Red Network— Owned and Operated by The Detroit News BROADCASTING • Broadcast Advertising November 1, 1937 • Page 27