Broadcasting (July - Dec 1937)

Page scan 000719 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000719
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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<by .^xy ^'^'^ ^ \ " ■ * «.»k:.-,~;'^"'.-~= .-.aS&a*«;K?^'" JV ■ -/X M£MPtftS BUStNESS ahead of other cities of hke size, survey reveals Business is good in Memphis, according to last available bank debits, published by the board of governors of the Federal Reserve System. Memphis bank debits for the week ending Sept. 29 were $40,505,000. Memphis was thus ahead of big market cities such as Columbus, Denver, Omaha, St. Paul and others. And Radio Station WMC is reflecting this "big business" touchdown, carrying the largest schedule of commercial broadcasts, network, national spot, and local . . in the history of any Mid-South radio station. OW^ye CITIES 11 , , 11 , Tell em where you can sell em. Columbus $39, 084,000 Denver., 38,987,000 Omaha 38,550,000 Sf. Paul. 38,166,000 Rochester 26,929,000 Birmingham . 21,264,000 Nashville 16,516,000 "^'i z^^ "Wl^^tW MEMPHIS — 5000 Owned and operated by WATTS DAY IJl^ WAHS NIGHT NBC RED The South s Greatest Newspaper /-hi -^.^.m, NETWORK REPRESENTED BY: THE BRANHAM COMPANY BROADCASTING • Broadcast Advertising November I, 1937 • Page 29