Broadcasting (July - Dec 1937)

Canadian Stations to Discuss Reps As Regional Conventions Take Action tering of the order by the Commission, Commissioner Payne and Wisner caused hundreds of mimeograph copies of a "press release," bearing No. 22096, to be prepared giving publicity to the action of the Commission referred to and, without authority from the Commission, said Wisner sent hundreds of copies of the press release to the Club Rooms of the National Press Club on the 13th floor of the National Press Bldg., at 14th and F Streets, N. W., in the city of Washington, where such copies of the press release were distributed in order that they might be seen and reported by the many newspaper reporters and press association representatives who visit such Club rooms. This distribution was contrary to all precedent and custom of the FCC and was done out of malice and for tre purpose of injuring affiants. Affiants further say that the motion to which this affidavit is attached, and this affidavit, are made in good faith, and with no purpose to delay the proceedings. By JAMES MONTAGNES THE ANNUAL convention of the Canadian Association of Broadcasters to be held in Ottawa in January, will deal, among other topics, with station representation. Seasonal and district conventions in both eastern and western Canada have upheld the recommendations of the CAE's Fact Finding Committee under the chairmanship of Al Leary, CKCL, Toronto, that "the establishment of authorized radio agencies operating under a franchise to be adopted by the broadcasters setting down the requirements in which the broadcasters will insist for those authorized agencies to receive the 15% agency commission of station time; appointment of exclusive radio station representatives in the major markets; adoption of a standard form of contract similar to the one presently in use in the United States, but amended so as to suit Canadian conditions." The recommendations, if passed at the January convention — and it is considered fairly evident that these recommendations will pass, though not without a fight on the part of general station representatives— will go into effect on March 1, 1938. Eliminating secondary commissions is the main reason for the recommendations by the Fact Finding Committee. With the second commissions out of the picture, the CAB Committee recommends that cash discounts of 2% again be considered by the broadcasters. They were turned down at the last annual meeting. Cash discounts would place radio on the same basis as other major advertising media. The recommendations eliminating secondary commissions, exclusive station representation and a standard advertising contract are i to cover only national business, J leaving local business for the sta I tion to handle itself. The recom I mendations were made after a U number of meetings with repre {] sentatives of time-brokers, station i representatives, the Association of Canadian Advertisers, and the Canadian Association of Advertising Agencies. The latter and the CAB will make available to Canadian radio stations a list of the agencies' bona fide clients and keep such lists up to date. In recommending exclusive station representation for broadcasters the CAB Committee points out that such a representative must provide accurate information to advertisers and agencies on time available, rates, markets, programs and other data. Recommendations for a radio agency franchise leave room to allow new reliable agencies to enter I the radio advertising field, and in \ elude financial responsibility, adequate gross volume of business in > eluding at least three national advertisers, adequate organization, and an undertaking to make no , rebates to adv-ertisers. Meanwhile, Canadian Broadcast / ing Corp., on the request of the f Canadian advertising bodies, is putting the finishing touches on a standard rate schedule for its basic national network. It is understood that discounts are being allowed in the schedule for regional sections. The Dominion is divided into five sections — Maritime, Quebec, On ] tario. Prairies and Pacific. Adver ; tisers will obtain the benefit of < lower rates if they take complete regions, and discounts if they take i more than one region. Under the schedule a set rate will be available for time on the stations of each region. Adding stations not on the CBC basic network will cost the advertiser that station's time in addition to the CBC regional net. Special discounts are also being worked out for line charges on regional and national networks. The step is hailed by advertising agencies as a blessinsr and had it been taken earlier would have meant several more national networks on the air this autumn. Discounts are also included for more than one time broadcasts, but no definite figures are as yet available, though one advertiser is working under the new schedule starting with a November network from coast to coast. It is understood that other national networks already running will receive benefit of the new rates after they have gone into effect. ' Elks Plan Free Discs NATIONAL organization of the Order of Elks broadcast the first in its series of safety programs on Oct. 27 on the Mutual network, originating in Los Angeles. On Oct. 29, Charles Spencer Hart, grand exalted ruler of the BPOE, will speak on the Postal Telegraph program on WINS, New York. Starting in December, the organization will send to its member lodges a series of 13 transcriptions to be placed on local stations. Discs, which will feature Elk bands and safety talks, will be placed on a sustaining basis insofar as possible, and the organization anticipates the use of about 200 stations. H. Dorsey Newsom has been retained as publicity counsel. Fifteen Years of Listener CONFIDENCE acquired through programs that are carefully chosen and well balanced. The Distinguished Broadcasting Station Station KSD— The St. Louis PostDispatch POST-DISPATCH BUILDING, ST. LOUIS, MO. FREE & PETERS, INC., NATIONAL ADVERTISING REPRESENTATIVES NEW YORK CHICAGO DETROIT ATLANTA. SAN FRANCISCO LOS ANGELES Page 30 • November J, 1937 BROADCASTING • Broadcast Advertising