Broadcasting (July - Dec 1937)

Page scan 000721 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000721
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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1a7Um(2.3oo,ooo)... we SPEHK IN ITHLIHN %A/ E cover 55% of the Italian Market of America and devote 95% of our time to reach 2,300,000 italo-Americans living in Connecticut, New York, New Jersey, Delaware and Eastern Pennsylvania. • To them we speak in Italian. • To be sure, they understand and speak English; but we have found it advantageous speaking to them in their native tongue, from morning to night, program after program, for the past five years. • Consistent outstanding results have taught us a very simple lesson: THE WAY TO SELL TO THEM IN THE ITALIAN WAY. • Your own merchandise — from food products to automobiles — • can be sold to the Italians tuning in all day long on WOV WBIL WRAX WPEN. We have said ALL DAY LONG, and this is a fact, not a claim. With such a tremendous and almost exclusive audience, we offer you an open field in which your own product can achieve leadership with a comparatively little effort and money. • We know the Italian Market, and we are quite sure that we can render you a service. If you wish further information please call or write to us. A representative from our merchandising department will gladly call on you. INTERNATIONAL BROADCASTING CO., 132 West 43rd Street, New York City Telephone: BRyant 9-6080 D/IV lOOO WATTS 5000 WATTS BROADCASTING • Broadcast Advertising November 1, 1937 • Page 31