Broadcasting (July - Dec 1937)

Page scan 000737 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000737
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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GUIDE THEM! # With no guide but the unerring accuracy of adding machine and cash register, no inducement but results, no motive but profit, Denver merchants add media which are profitable . . . subtract those which are not. These, then, are meaningful words: Furniture stores, department stores, ladies' ready-to-wear stores, men's clothing stores and jeuelry stores in Denver all spend more money utth KLZ than with any other Denver station. -'The Gadget — an Elliott-Fisher bookkeebing machine from an unusual angle. BROADCASTING • Broadcast Advertising This means that in Denver KLZ is the station which is bes: meeting the exacting requirements of the most result-demanding of all advertisers. Under Management Affiliated with WKY, Oklahoma City, and the Oklahoma Publishing Company Representative E. Kaiz Special Advertising Agency November J, 1937 • Page 47