Broadcasting (July - Dec 1937)

Page scan 000740 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000740
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE lsudinad± OF BROADCASTING STATION ACCOUNTS sp — studio programs t — tramcriptions Ba — spot announcements ta — transcription announcements WBAP, Fort Worth Americau Cranberry Exchange, Xew York (Eatmore), 12 weekly sa, thru Gotham Adv. Agency, N. Y. American Gas Machine Co., Albert Lea, Minn. ( SunFlame burners), 2 weekly t. thru Greve Adv. Agency. St. Paul. Coleman Lamp & Stove Co.. Kansas City (heaters), 12 weekly sa, thru Potts-Turnbull Adv. Co., Kansas City. Emerson Drug Co., Baltimore (Bromo Seltzer), 300 25-word sa, thru J. Walter Thompson Co., N. Y. J. A. Folger & Co., Chicago (colfee), 150 t, thru Blackett-Sample-Hum mert Inc., Chicago. Gillette Rubber Co., Milwaukee (tires), 13 t. thru Cramer-Krasselt Inc., Milwaukee. W. T. Grant Co., New York (chain store), 39 t, thru N. W. Ayer & Son Inc.. N. Y. Olds Motor Works, Lansing (autos). 13 t. thru D. P. Brother & Associates. Detroit. American Tobacco Co., New York (Roi-Tan), 100 ta, thru Lawrence C. Gumbinner, N. Y. Peniek & Ford, New York (Vermont Maid), 102 ta, thru J. Walter ^ Thompson Co., N. Y. Vick Chemical Co., New York (cough drops), 104 sa, thru Morse International Inc., N. Y. Lewis-Howe Co., St. Louis (Turns) 78 t, thru H. W. Kastor & Sons Adv. Co. Inc., Chicago. KGO, San Francisco Bauer & Black, Chicago (Velour Hand lotion) 5 weekly t. thru Blackett-Sample-Hummert Inc.. Chicago. Local Loan Co., San Francisco (personal loans), weekly sp, thru Long : Advertising Agency, San Francisco. jSash-Kelvinator Inc., Kenosha, Wisconsin (autos), 12 weekly sa. thru Geyer-Cornell & Newell Inc., N. Y 'General Cigar Co., New York (William Penn cigars), 5 weekly ta, thru H. W. Kastor & Sons Adv. Co. Inc.. N. Y. Eton Paper Corp., Pittsfield, Mass. (paper), 2 weekly ta, thru Badger & Browning Inc., Boston. Tick Chemical Co., New York (cough drops), 3 weekly sa. thru Morse International Inc., N. Y. WDAY, Fargo, N. D. Pillsbury Flour Mills Co., Minneapolis. 72 sa. thru Hutchinson Adv. Co.. Minneapolis. Oyster Shell Products Corp.. New Rochelle, N. Y., .52 sa, thru Husband & Thomas, N. Y. Skelly Oil Co., Kansas City, 39 t, thru Blackett-Sample-Hummert Inc., Chicago. American Pop Corn Co., Sioux City, la., 14 sp, thru Coolidge Adv. Agency, Des Moines. CFRB, Toronto National Breweries Ltd., Toronto (.veast), 2 weekly half-hour sp, starting Nov. 15, thru CKOC, Hamilton. Royal Tobacco Co., Toronto (cigarettes), 6 weekly t, weekly sp. direct. WMCA, New York United Drug Co., Boston (Rexall OneCent Sale), 6 t. thru Street & Finney Inc., N. Y. Page 50 • November I, 1937 WON, Chicago Aurora Laboratories Inc., Chicago (Clear Again), 3 weekly sp, thru Aubrey Moore & Wallace Inc., Chicago. Lamont, Corliss & Co., (Nestle's EverReady cocoa). New York, sa, thru Cecil. Warwick & Legler Inc., N. Y. Marshall Field & Co., Chicago (retail store), 3 weekly sp, thru Aubrey, Moore & Wallace Inc., Chicago. American Chicle Co., N. Y. (Black Jack chewing gum), weekly t, thru Badger & Browning & Hersey Inc., N. Y. Chocolate Products Co.. Chicago (Stil licious), 3 weekly t, thru George H. Hartman Co., Chicago. WCKY, Cincinnati American Pop Corn Co.. Sioux City, la.. 52 sp, thru Coolidge Adv. Co., Des Moines. Standard Oil Co. of Ohio, Cleveland, 47 so, thru McCann-Erickson Inc., Cleveland. Weber Milling Co., Sunman, Ind., 26 t, direct. Nash-Kelvinator Corp., Kenosha. Wis., 26 sa. thru Geyer. Cornell & Newell Inc., N. Y. Wander Co., Chicago (Ovaltine), 5 weekly sp, thru Blackett-SampleHummert Inc., Chicago. Penn. State Publicity Com.. Harrisburg. 15 sa, thru Walker & Downing, Pittsburgh. KEHE, Hollywood Doyle Packing Co.. Los Angeles (Strongheart dog food) 6 weekly sp. thru Beaumont & Hohman Inc.. Los Angeles. Imperial Mutual Life Ins. Co.. Los Angeles (insurance). 6 weekly sp. thru Philip J. Meany Co., Los Angeles. Morey Co., Los Angeles (Vita-foot) weekly sa, thru Steller-Millar Agency, Los Angeles. WLW-WSAI, Cincinnati Nestles Milk Products Co.. New York (chocolate), 5 weeklv sp. thru Lord & Thomas, N. Y. Strietmann Biscuit Co., Cincinnati. 5 weekly sp. thru Harry M. Miller Inc.. Cincinnati. Barbasol Co.. Indianapolis (shaving cream), weekly sp, thru Erwin Wa sey & Co.. N. Y. KMPC, Beverly Hills, Cal. Delta Clay Co.. Oakland, Cal. (cosmetics). 6 weekly sa. thru Tomaschke-Elliott Inc.. Oakland. WGY, Schenectady Little Crow Milling Co., Warsaw, Ind., 6 weekly sp, thru Rogers & Smith Adv. Agency, Chicago. Penick & Ford, New York (Brer Rabbit molasses), 5 weekly sp, thru .1. Walter Thompson Co., N. Y. Mishawaka Rubber & Woolen Mfg. Co., Mishawaka, Ind. (woolens), 2 weekly sa, thru Campbell-Ewald Co., Chicago. Utica Knitting Co., New York. 3 weeklv sa, thru John Thomas Miller, N. Y. Dryden & Palmer Inc., Long Island City, weekly sp, thru Samuel C. Croot Inc.. N. Y. Bernard Perfumers, St. Louis, 2 weekly sp, thru Johnson Sel Co., St. Louis. WNEW, New York United Drug Co., Boston (Rexall OneCent Sale), 6 t, thru Street & Finney Inc., N. Y. Madison Personal Loan Inc.. New York (financial), 7 sp. thru Klinger Adv. Agency, N. Y. Shell Union Oil Corp., New York (gasoline), weekly sp. thru .7. Walter Thompson Co., N. Y. Eastern Wines Corp., New York (wines). 6 weekly sa. thru Albert Frank-Guenther Law Inc., N. Y. CKNX, Wingham, Ont. Blatchford Calf Meal Co., West Toronto, 6 weekly sa, thru Industrial Adv. Agency, Toronto. Dr. A. W. Chase Medicine Co., Oakville, Ont. (proprietary), 312 so, thru Ardiel Adv. Agency, Oakville. Dodds Medicine Co., Toronto, 312 so, direct. Longworth Milling Co.. West Toronto (feed). 26 sp. direct. KECA, Los Angeles General Motors Corp., Detroit (Chevrolet), 3 weekly sa, thru CampbellEwald Co. Inc., Detroit. Railway Express Agency, New York (expressage) , 5 weekly sa, thru Caples Co., N. Y. ' Lea & Perrins Inc., New York (Worcestershire sauce), 5 weekly so, thru Schwimmer & Scott Inc., Chicago. WHN, New York Chevrolet Motor Co., Detroit (motor cars), daily so. thru CampbellEwald Co. Inc., Detroit. Drawn for Broadcasting by Sid Hix And Notv Let Me Present the Happiness Boys." WIND, Gary Carfcer Medicine Co., New York (liver pills), 6 weekly sa, thru Street & Finney Inc., N. Y. Chamberlain Laboratories Inc., Des Moines (Chamberlain's Lotion), 7 weekly sp, thru Coolidge Adv. Co., Des Moines. Baptizine Pharmacal Co., St. Louis ( Alko.sol ) , daily sa, thru Ernest Kenze, St. Louis. Sure Laboratories, Chicago (breath purifier), 7 w^eekly sp, thru Selviair Broadcasting System Inc., Chicago. Zion Gospel Tabernacle of Zion. Illinois, weekly sp, thru Malcolm-Howard Adv. Agency, Chicago. KGFF, Shawnee, Okla. Chattanooga Medicine Co., Chattanooga (proprietary), 52 ta, thru Nelson Chesman & Co., Chattanooga. Chicago Engineering Works, Chicago (instruction), 52 ta, thru James R. Lunke & Associates, Chicago. Roberts, Johnson & Rand Shoe Co., St. Louis (Poll Parrot shoes), 26 t, direct. Central Shoe Co., St. Louis (Gold Standard, Robinhood shoes), 26 t, direct. WCFL, Chicago Dr. W. B. Caldwell Inc., Monticello, 111. (Syrup Pepsin), 6 weekly t, thru Cramer-Krasselt Co., Chicago. Sterling Products Inc., Wheeling (California Fig Syrup), 5 weekly t, thru Thompson-Koch Co., Cincinnati. Axton-Fisher Tobacco Co., Louisville (20 Grand cigarettes), 6 weekly sp, thru McCann-Erickson Inc., N. Y. Master .Jewelers. Chicago (chain of jewelry stores), 3 weekly sp. thru I. .J. Wagner Adv. Agency, Chicago. O'Conner & Goldberg, Chicago (retail shoe stores), weekly sp, thru Dade B. Epstein Adv. Agency, Chicago. WBT, Charlotte, N. C. E. R. Partridge Co., Atlanta (Carhartt overalls), 3 weekly ta. thru Harvey-Messengale Adv. Agency, Atlanta. Early & Daniel Co., Cincinnati (feed), 4 weekly sa, thru Keelor & Stites Co.. Cincinnati. American Popcorn Co.. Sioux City, la., weekly sp. thru Coolidge Adv. Co.. Des Moines. Swift & Co., Chicago (Allsweet margarine), 5 weekly sa. thru .1. Walter Thompson Co.. Chicago. KFWB, Hollywood Piso Co., Warren. Pa. (proprietary), 30 weekly so. thru Lake-Spiro-Cohn Inc.. Memphis. Union Pacific Railroad Co.. Omaha ^ (transportation), 8 weekly sa, thru 'J'^l Caples Co., Chicago. Santa Fe Railway. Los A n g e 1 e s i (transportation), 6 weekly sa, di1 rect. Pontiac Motor Co., Pontiac. Mich., (autos), 24 t. thru MacManus, John & Adams Inc., Detroit. KFRC, San Francisco Royal Toy Co., New York (toys), 3 weekly sa. thru Reiss Adv. Co.. N. Y. Schlitz Brewing Co.. Milwaukee. 4 weekly so. thru McJunkin Adv. Co., Chicago. KFI, Los Angeles Kellogg Co.. Battle Creek. Mich. (cereals). 5 weekly sp. thru N. W. Ayer & Son Inc.. N. Y. Penick «& Ford Ltd. Inc.. New Y'ork (Vermont Maid Syrup). 6 weekly ta, thru J. Walter Thompson Co.. N. Y. KYA, San Francisco Gardner Nursery Co., Seattle. 6 weekly t, thru Northwest Radio Adv. Co. Inc., Seattle. KHJ, Los Angeles National Oil Products Co. Inc., Harrison, N. .J. (Admiracion shampoo), 5 weeklv /. thru Chas. Dallas Reach Adv.. Newark. BROADCASTING • Broadcast Advertising tip in