Broadcasting (July - Dec 1937)

'^■^:BER MILLING Co.. Ciiieiunati. -. U^u^'ht Martha Laiic'-s Radio tiheit, Merteus & Price tran.scribed lies of dramatized home economics ;sodesi. which have r\iii live-talent '.ee years over KFI. Los Angeles, The California Kitchen. The discs 11 lie broadca.st twice weekly over WCKY. STANDARD FURNITURE Co., San I 'ie^o. Cal., currently placing thru Hurley Adv. Agency, that city, is sponsoring a new quarter-hour Monlilay night feature. The Pep Parade. Ion KFSD. Program features a con'jfert of transcribed band music, interspersed by local news items. .liEORC.E A. HORMEL Co., MinneB|K>lis (food), has signed for five quari r-hours weekly on AVCCO. Minneap<. in addition to the tliree present larter-hours. The show is known as ^^lesta and features a string' and woodwind orchestra in poiiular and semiclassical works. Hormel's other three J njiarter-hour periods on AVCCO are t' jTuesdays. Thursdays and Saturdays from S •.'M^ to 8 ;4.") a. m., featuring •'. \llinty Moore, trade name character. 111(1 a varied musical show. 1 DLLS RAZOR Inc.. Xew York, will Kinsor three broadcasts of Let's Get / iiijether. transcribed musical proj ■;im. (ui AVOR. Newark, on Sundays, ^ v. 14 through Nov. 2S. Agency in . rge is Kimball. Hubbard & Powel .. New York. -HELL UNION OIL Co., New York, I'U Oct. 16 started sponsorship of i weekly Pigitkin on Parade on AA'NEAA', New York. S-9 p. m.. Saturdays. Ai,'ency is .1. AA'alter Thompson Co., \i'\v York. i'ROCTER & GAMBLE Co., Cincinnati (Lava soap), added A\'GR. iBluffalo. to the list carrying Hounehoat ■^lllannah AA'BS transcriptions, making T5 stations now broadcasting the proira. Blackett-Sample-IIummerf Inc., icago, is agency. I itCAL LOAN Co.. California ( per iial loans), which recently placed I > radio advertising with the Long .\ilv. Service. San Francisco, has -•.irted a half-hour weekly program I'.er NBC-Blue network in California. Tuesdays. 8 :.30-9 p. m. The program title is Meet Your Xeir/hhor, being heard over KGO. KECA. KFSD. . KEX. MILES LABORATORIES. Elkhart. •Ind. ( Alka Seltzer I, recently inaugurated a series of programs presenting Jewish news over KGGC, San Franpisco. ,:;ALLENKAMP Shoe Stores, San Francisco (shoes), recently inaugurated a series of two weekly programs 'eaturing football recreations — Thursday and Saturday. 7 to 7.4.5 p. m. PST, over station KGGC. San FranI eisco. Agency is Long Adv. Service, San Francisco. GEORGE AV. CASAA'ELL Co., San Francisco (coffee and tea), recently pegan an eight-week test period on (participating programs over KFRC and KSFO. San Francisco. Company is buying a five-minute period on the friendly Homemaker program on KSFO twice weekly and the same amount of time on the Morning HostSJKS program on KFRC. The agency ts Long Adv. Service. San Francisco. TAPPINS' .JEA\'ELRY STORES, N'ewark. operating a chain in New Jersey and Pennsylvania, started Oct. J5 a series of quarter-hour transcripions. made by Universal Recording -orp.. New York. Stations are AA'^IP ind AVDAS, Philadelphia, and •VCAM. Camden. Discs are broadcast ■wo a day, 14 a week, for 13 weeks, i^gency is Schillin Adv. Corp., N. Y. American Tobacco Plaiis To Test New MCA Show WALTER JOHNSON, continuity editor and producer of the Don Lee Broadcasting System, Los Angeles, has resigned effective Nov. 1, to join Music Corporation of America, that city, as assistant to Burt McMurtrie, Pacific Coast radio production jnanager. He will build and produce shows for MCA, working closely with Don Lee. His most recent production, Sci-ipt Teaser, which originated from KHJ, Los Angeles, is scheduled to start early in November on WOR, Newark, in a four-week test under sponsorship of American Tobacco Co. (Lucky Strike cigarettes). It will then go transcontinental over Mutual and will probably originate from the West Coast. Don Lee Broadcasting System and MCA are cooperating on new programs for sponsorship, the latter supplying talent. Shows are produced and auditioned at the network's Los Angeles studios. UNITED BISCUIT Co.. Chicago (cooperative bakeries), currently spon.soring Boh Hawk's Fun Quiz on AA'MAQ. Chicago, on Oct. 18 started piping the show to St. Louis where it is being broadcast over KMOX. M a n o n s t r e e t programs are being sjionsored ovr>r 13 stations (Broadcasting, Oct. 1) by the biscuit firms. Neisser-Meyerhoff Inc., Chicago, is agency. LEISY BREAA'ING Co., distributors of Leisy Beer in the Midwest, has signed for a 13-week series of threea-week five-minute evening shows, on AA'GAR. Cleveland, Roving Reporter, with Graves Tavlor as commentator. Fuller & Smith & Ross, Cleveland, is agency. .TAMES H. MURPHY, president of Murphy Products Co.. Burlington. AA'is. (feed) on Oct 2 in Chicago niMrric'l ^^iss Margn'-ft Dt-mpsey. of the Winnie, Lou and Sally trio on WLS, Chicago. ILLINOIS HYBRID Corn Growers Assn., El Paso, 111., has placed its account with Ford, Browne & Mathews Inc.. Chicago The Association, which has been using announcements on WLS, plans to resume announcements there in addition to using two ' or three other stations in Illinois and northern Indiana. MALTEX CEREALS Co. Inc.. Burlington, A't., will start participation in Martha Deane program on WOR, Newark, the first week in November. Sponsor plans to add one or two New England stations later. Agency is .1. M. Mathes Inc., New York. AMERICAN AIRLIXES Inc., Chicago, has placed its account with Blackett-Sample-Hummert Inc., Chicago. Atlai USE rnc 5000 watts day 1000 watts nite Rtfti: 890 kc. E. KATZ SPECIAL ADVERTISING AGENCY .TOSEPH F. CORNELIUS, advertising manager of the First National Bank, Spokane, and for the last two years editor of the radio section of the Financial Advertisers Association Bulletin, has relinquished that post to Harold Cothrell, assistant cashier of the Fort Wayne National Bank, Fort AA^ayne, Ind. Mr. Cornelius was elected a director of FAA at its convention in September. BETTER SPEECH Institute of America, Chicago, is advertising through Young «& Rubicam Inc., New York. BILLINGS-CHAPIN Co., Cleveland (paint) has appointed Bayless-Kerr Co., Cleveland, to service its account. M. J. BREITENBACH Co., New York, has named Morse International Inc., New York, as agency. GENERAL MILLS Inc.. Minneapolis, has placed its Corn Kix account with Blackett-Sample-Hummert Inc., Chicago. RAPINAYAX Co., St. Paul, has named W. I. Tracy Inc.. New York, to handle eastern advertising. RITE-RITE MFG. Co., Chicago, has designated Stack-Goble Adv. Agency Chicago, as its agency. AA'. M. AA'ILLETT Co.. San Francisco, makers of Camelliue, a liquid face powder, has appointed Frank AA'right & Associates, San Francisco, to handle its advertising. A radio campaign is being planned. DIESEL Training School, Detroit, is sponsoring a new series of weekly quarter-hour programs on WJR, Detroit, which pipes the show to WGAR, Cleveland. Brace-Beemer Inc., Detroit, is agency. KRUEGER BREWING Co., Newark, has placed its account with Monroe F. Dreher Inc., New York. IN THE Oct. 1 issue of Broadcasting it was reported that the Keystone Steel & Wire Co., Peoria, had placed its business with the Russel M. Seeds Co., Inc., Chicago. The Seeds agency placed a half-hour Barn Dance program on WLW starting Oct. 9 but Mace Adv. Co., Peoria, is still handling other placements of the Keystone account. CHESAPEAKE & OHIO Railroad! has placed its account with Robert St. Clair Co., New York and WilkesBarre. The road has not used radiO' for some months. ZENITH RADIO Corp., Chicago (Zenith radio sets), has placed its business with J. AA'^alter Thompson Co., Chicago. The Wincharger Division of the Zenith firm will continue to be handled by Hays MacFarland & Co., Chicago. R. B. DAA^IS Co., Hoboken, N. J. (O. K. baking powder), has appointed Charles W. Hoyt Co.. New York, to handle this account. Richard Stanton is account executive. Participation in women's programs in 12 cities is now being used for the product. LOA'ELY LADY Inc., Chicago, has named L. AV. Ramsey Co., that city,^ as agency. KFPY-Spokane KGIR-Butte KPFA-Heleiia KRSC-Seattle KXL-Portland Five favorite stations available with a single contract. Vitd a SaKyrizn OVER salt water from the shore of San Francisco Bay, your program. ..local or Columbia...sounds like a million and reaches nearly two million throughout Northern California. KSFO Russ Bldg., San Francisco Philip G. Lasky, Gen'lMgr. Representatives : JOHN BLAIR & CO COLUMBIA BROADCASTING SYSTEM BROADCASTING • Broadcast Advertising November 1, 1937 • Page 51 an