Broadcasting (July - Dec 1937)

KRLD Crime Reporter ADVERTISING the Servel Sales Inc. Electrolux refrigerator, the Crime Reporter series of dramatic radio presentations has been renewed for 13 more weeks, following the recent completion of a 26week contract over KRLD, Dallas, Monday evenings. The program is produced and directed by D. Switzer McCrary, formerly on the faculty at Southern Methodist University and now head of the faculty at the Southwestern School of Radio Broadcasting, Dallas. The series is under combined sponsorship of the Lone Star Gas Co. and the West and East Texas distributors of the refrigerators in Fort Worth and Dallas, respectively. Agency is Brennan Brown & Co. Inc., Dallas. IN MINNEAPOLIS & ST. PAUL W T C N HAS MORE LOCAL ADVERTISERS THAN THE OTHER TWO MAJOR STATIONS COMBINED. WTCN NBC BLUE NETWORK STATION Owned and Operated By MINNEAPOLIS TRIBUNE ST. PAUL DISPATCH PIONEER PRESS Wesley Temple BIdg., Minneapolis FREE&PETERS.Inc.NationalRepresentatives NAB Disc Sales Drive Is Started in the East A CONCERTED effort to sell the NAB public domain transcription library to broadcasting stations to make it pay it.s own way has been launched imder the direction of NAB Managing Director James W. Baldwin. Edward J. Fitzgerald, head of NAB copyright activities who handled clearance of the public domain titles and the recording of the 20 hours already on discs, left Washington Oct. 25 for a month's trip in areas contiguous to Washington. He plans to visit Virginia, North Carolina, West Virginia, Maryland and possibly Pennsylvania on the first swing. Mr. Baldwin also plans to send a sample of the transcribed public domain works to every station in the country in the near future. Some 60 stations have subscribed for the service since the NAB held its last re|,ular convention in Chicago in June. The new effort is in accord with action taken at the NAB special convention held in New York Oct. 12-13, at which time it was decided that the NAB Bureau of Copyrights should function as a separate entity. Axton-Fisher Adds AXTON-FISHER TOBACCO Co., Louisville, Ky. (Twenty Grand, Zephyr cigarettes), has contracted for participation in Make-Believe Ballroom, program on WNEW, New York, heard Mondays through Saturdays. For Twenty Grands the program starts Nov. 15, to run 52 weeks, and Zephyrs will start March 28, 1938, to run 33 weeks. This is in addition to the company's sponsorship of the American Legion boxing bouts on KFWB, Hollywood. On Nov. 8 Gruen Watch Co., Cincinnati, will also become one of the participating sponsors of the program. Agency for both accounts is McCann-Erickson Inc., New York. Chef Boiardi to Add CHEF BOIARDI FOOD PRODUCTS Co., Cleveland (Spaghetti dinner), participating in the First National Stores program on the Yankee network five days weekly for the past four months, will start adding other stations after the first of the year. Leroy A. Kling, vicepresident and general manager of the Frank Presbey Co., Chicago, agency handling the account, would not reveal the stations or type of program. NEW TYPE of sound effects reproducer has been announced by Technisonic Recording Laboratories, 81S Kingshighway, St. Louis, of which J. M. Althouse is president and Lewis W. Sieck is chief engineer. The reproducer is said to permit individual control of six different sounds reproduced simultaneously, voice or additional sound pickup, high-fidelity amplifiers, mobility, preselection of effects desired and to prevent catacoustical vibrations. ALL-CANADA Radio Facilities Ltd., Toronto, has acquired exclusive Canadian rights to the Du Maurier dramatic transcriptions manufactured by Du Maurier Productions, Sydney. Australia. The productions have been used on 41 Australian stations and include Cavalcade of Kings. Heroes of Civilization, Torchhearers of History. NILSEN'S Broadcasting Service, Melbourne, has secured the complete Australian rights to the Speed Gihson transcription serial from National Radio Advertising Agency Inc., Hollywood. The children's adventure serial is being sponsored in the United States by Quality Bakers of America and several independent concerns. United Broadcast Sales Ltd., Calgary, Alberta, has been appointed exclusive representative for the serial in western Canada. GRACE GIBSON, head of the transcription department of 2GB, Sydney, Australia, and manager of American Radio Transcription Agencies, that city, who is now in the United States on'vacation, will go to England before returning home. Before going to Australia three years ago. she was associated with Freeman Lang Sound Studios. Hollywood, and is well known on the West Coast. MAX SWOBODA has joined Columbia Transcription Service, Chicago, as assistant technician. He was formerly with Radio Products Inc., the WickerRoyston Recording Co., and the Rauland Co., all in Chicago. FELIX A. MULGREW, formerly special assistant to the U. S. District Attorney for the Southern District of New York, has joined the sales staff of Grombach Productions Inc., New York. FRANK R. McDonnell has been appointed sales manager of Advertisers' Recording Service Inc., New York. He had formerly been with WHN and WINS, New York. R. U. McINTOSH & Associates Inc., Hollywood transcription and production concern, has moved to larger offices at .56-58 Wilshire Blvd. FRED C. MERTENS, president of Mertens & Price Inc., is taking a tour of the East. RICHARD L. HIXSON, new to radio, has been added to the transcription department of KHJ, Los Angeles, as assistant to Robert Wheeler, WPAR, Parkersburg, W, Va., and AVOMI, Owensboro, Ky., have subscribed for NBC's Thesaurus service. RECORDING news events with portable equipment on acetate transcriptions is a new service offered by Radio-Rundfunk Corp., New York, specializing in foreign language programs. News happenings, recorded as they occur, are edited and rebroadcast whenever convenient. WRDW, Augusta, Ga., dedicated its new transmitter and celebrated its affiliation with CBS Oct. 81 after being host to friends and business associates at a dinner held in the Richmond Hotel. Four Firms Usin^ WOR Disc Plant Pressings of Studio Program Sent to Other Stations FOUR sponsors whose programs are broadcast on WOR, Newark, . are using that station's recording IB laboratory to record the broadcasts H for rebroadcasting on other sta-B tions. I Fels & Co., Philadelphia, whose! three-a-week Tom, Dick & Harry programs come to WOR from WGN, Chicago, via MBS lines, uses WOR recordings on KOMO, Seattle; KGW, Portland, Ore.; KHQ, Spokane, and WCSH, Portland, Me. Young & Rubicam Inc., „ New York, is the agency. Hecker Products Corp., New York (Gold Dust, Silver Dust),, ' sends pressings of its Beatrice Fairfax programs, fed from WOR to Mutual Network, to WFAA,' Dallas; KPRC, Houston; WOAI, San Antonio; WTIC, Hartford;, WTAG, Worcester; WNAC, Boston, and WEAN, Providence.. Agency is BBDO, New York. ! Recordings of The Shadow, Sun; day afternoon series on WOR aresent to WESG, Elmira; WGY. Schenectady; WSYR, Syracuse; WHP, Atlantic City, and WCSH, Portland, Me. This series is spon-' sored by Delaware, Lackawanna & Western Coal Co., New York, for its Blue Coal, and is placed througl^ Ruthrauff & Ryan Inc., New York, An announcement series for Bee-: cham's Pills Inc., New York, placed by Atherton & Currier Inc., New York, is also recorded at WOR foi* rebroadcast by WOKO, Albany , WHP, Harrisburg, and WPRO, Providence. Copies of these discsare also sent to England, WOR's, long distance record to date. ( 'The recording laboratory, whicl operates under the direction oj Ray Lyon, research engineer, is being used to record programs fo] agency filing purposes and to provide a library of auditioned pro^i grams available for sponsorship The laboratory has also been extensively used by WOR as an aid ir rebroadcasting important spot new? events occurring at times when i large part of the listening audience could not tune in. Presidentiai speeches, horse and boat races, thtf coronation of King George VI anc the abdication speech of King Ed' ward VIII are included in the pro; grams repeated via transeriptioi' on WOR for the benefit of worker? who could not hear these daytime events at the time of their broadcasts Available to only one radio { station in each city Details on Request ^ Represented exclusively by Stephen Slesinser, Inc. 280 Park Avenue New York K*M*P*C "The Station of the Stars" Beverly Hills, Calif. Announces the appointment of HOWARD H. WILSON CO. as Station Representative G. A. RICHARDS * 1/ k i i LEO B. TYSON President ^ IxlVll Vice-Pres. • Gen. Mgr. BEST "SPOT" ON PACIFIC COAST Page 54 • November J, 1937 BROADCASTING* Broadcast Advertisinj: