Broadcasting (July - Dec 1937)

phases of the new allocations, folI lows : Order No. IS carries with it Part I of Rule 229 covering the allocation of I frequencies between 10 kilocycles and ' ci),000 kilocyces. It is pointed out that no changes are involved with respect TO frequencies between 10 kilocycles and 25.000 kilocvcles and 28,000 and 30,000 kilocycles. Since Rule 229 was printed in 1932. the Commission has brom time to time adopted a number of individual changes with respect to certain services. The order gives an up to the minute listing of such ' dianges and should be considered merely as a recapitulation of frequenaes in accordance with past actions ' of the Commission with the exception , 1 of the band 25,000 to 28.000 kilocycles, which has been specifically re ! allocated to new services except for broadcasting between 25,600 and 26,600 kilocvcles, effective 3:00 a. m., EST. October 13. 1938, Order Xo. 19 carries with it Part I II of Rule 229 covering the allocation of frequencies between 30.000 and I $00,000 kilocycles. All of the frequencies listed in this range, except ama Iteur between 56,000 and 60,000 kUocycles, are assigned to specific services for the first time. All outstanding licenses in this frequency range, except amateur and point-to-point communication in Hawaii, are for experimental services. Inasmuch as only a relatively few frequencies above 25.000 kilocycles are now in use, it may be possible for the Commission to make some regular as! signments within this band prior to j the effective date of the order ; however, it is not expected that the existI ing licensed frequencies will be changed i over to the new frequencies or that assignments of a permanent nature will be made on the present experimental channels prior to the effective date of the order. Although the transmission charac' teristics of frequencies above 30,000 ' kilocycles for which commercial apparatus has been provided, are sufficiently well known at this time to leave no doubt as to their usefulness I in many established services, there has not yet been enough developments to permit frequencies within this range to be used with closer separations than those shown in the table. In the actual { I assignments to be made, proper teehI nical considerations will be given to such items as radio wave propagation 1 characteristics, limitations with reI spect to available equipment, portaI bility of apparatus, frequency band of ' emission, stability of carrier frequency, selectivity of receivers, iwwer, and station locations. It is to be understood that the acj tion of the Commission in promulgat' ing Rule 229, listing frequencies alx)ve ' 30,000 kilocycles to specific services, I is to serve only as a guide to the specific frequencies which may be used by a given service. At a later date the Commission will modify its rules and regulations governing individual services so as to make provision for restricted use of these frequencies by individual station assignments. For example, it will be noted that twentynine frequencies are assigned to the police service in the band 30.000 to 40,000 kilocycles. This does not mean that all of these frequencies are available to all police departments, but rather that the service as a whole will be assigned frequencies from those designated for police use. In all probability, certain of these frequencies will be designated for low-power mobile police operation and will be duplicated over relatively short distances, as compared to the police frequencies which will be assigned for high-power fixed police stations. The regulations embodying restrictions as to all classes of stations will be promulgated well in advance of the effective date of October, 1938, when Order Xo. 19 becomes effective. NATIOXAL AUTOMOBILE SHOW, held in Grand Central Palace, Xew York, from Oct. 27 through Xov. 3, is covered by about 20 broadcasts on local stations and networks. NETWORK ACCOUNTS (AU times EST ualess other>»'ise specified) New Business AMERICAN' TOBACCO Co., Xew York (Lucky Strike cigarettes), on Xov, 2 starts Melody Mysteries on 2 Mutual stations (WOR, WXBF). Tues., 8-8:30 p. m. Agency: Lord & Thomas Inc., S'ew York. AMERICAX ROLLIXG MILL Co.. Middletown. O.. on Jan. 2. 193S. starts Frank Simon's Armco Band, on the XBC-Blue network Sun., 3-3:30 p. m. Agency : X. W. Ayer & Son Inc.. X'ew York. J. W. MARROW MFG. Co., Chicago (Mar-O-Oil). on Jan. 16. 1938. starts Henry Busse on 21 XBC-Red stations. Sun., 1 :15-1 :30 p. m., currentlv on 11 XBC-Red stations, 11 :45 a. m.-12. but to be discontinued Xov. 28. Agency : Baggaley, Horton & Hoyt Inc., Chicago. CHAS. B. KXOX GELATIXE Co.. Johnstown, X. Y. (Knox Sparkling Gelatin), started Oct. 25 participation in Gretchen McMuUen on 14 Yankee Xetwork stations, Mon. thru Fri.. 9:15-9:30 a. m. Agency: Kenyon & Eckhardt Inc., Xew York. BARBASOL Co., Indianapolis (shaving cream), on Oct. 29 started Mary Jane Walsh. Singing Cinderella on 36 Mutual stations. Fri., 7 :4.5-8 p. m. on 6 stations; 8-8:15 p. m. on 7 stations; 11:1.5-11:30 p. m. on 23 stations. Agency : Erwin. Wasey & Co. Inc., Xew York. LEVER BROS. Co.. Cambridge. Mass. (Rinso-Lifebuoy) . on Oct. 19 started Big Town on .58 CBS stations. Tues., 8-8:.30 p. m. (PST). Agency: Ruthrauff & Ryan Inc.. X. Y. XESTLE S MILK PRODUCTS Inc.. Xew York (milk chocolate), on Xov. 1 starts Mad HaitersHelds on 2 WLW Line stations (WLW. WHX) for 13 weeks. Mon. thru Fri.. 4:45-5 p. m. Agency : Lord & Thomas, X. Y. DR, FRAXK B. ROBIXSOX, Moscow, Ida. (religious), on Oct. 17 started for 13 weeks Psychinia transcription talks, on 12 Don Lee California stations. Sun.. 10:4.5-11 a. m. (PST). Agency : Izzard Co., Seattle. OLDS MOTOR WORKS, Lansing. Mich, (autos). on Oct. 11 started for 13 weeks Glen Gray & His Casa Loma Orchestra, transcriptions, on 11 Don Lee California stations, Mon., 7-7 :15 p. m. (PST). Agency: D. P. Brother & Co. Inc.. Detroit. Renewal Accounts SIGNAL OIL Co., Los Angeles (petroleum products), on Xov. 7 renews for 52 weeks Signal Carnival on 8 XBC Pacific Red stations (KFI, KPO, KHQ. KOMO. KGW, KMEB, KHJ. KERX) and KTAR, Sun., 7:30-8 p. m. (PST). Agency: Logan & Stebbins. Los Angeles. A Market Tied Up in a l\eat. Compact Bundle, — Easily Delivered WDRC is the ONLY Columbia Network Station in all of Connecticut, a state whose density of population is fourth in the entire country. Craig & Hollingbery, Inc. National Representatives PET MILK SALES Co., St. Louis, on' Xov. 2 renews for 52 weeks Pel Milky Way with Mary Lee Taylor, on 56 CBS stations, Tues.. Thurs.. 11-11:15 a. m. (repeat 3-3:15 p. m.). Agency : Gardner Adv. Co., St. Louis. WAXDER Co., Chicago (Ovaltine). on Jan. 3 renews for 52 weeks Little Orphan Annie on 24 XBC-Red stations. Mon. thru Fri., 5 :45-6 p. m. (rebroadcast 6:45-7 p. m.). Agency: Blackett-Sample-Hummert Inc., Chicago. ADMIRACION LABORATORIES. Harrison, X^. J. (shampoo), on Oct. 17 renewed Tim £ Irene on 14 MBS stations. Sun., 6 :30-7 p. m. Agency : Charles Dallas Reach Co.. Xewark. BROWX & WILLIAMSOX Tobacco Co.. Louisville (Raleigh. Kool cigarettes), Xov. 12 renews for 52 weeks Tommy Dorsey & His Orchestra on 55 XBC-Bhie network stations, Fri.. 9 :30-10 p. m. Agency : BBDO. X. Y. GOLDEX BEAR COFFEE Co.. Los Angeles (Breakfast Club coffee), on Xov. 2 renews for 13 weeks. Sycamore Street, dramatic serial, on 3 Don Lee stations (KGB. KHJ, KVOE). Mon.. Wed., Fri.. 9-9:15 a. m. (PST). Agency, Philip J, Meany Co.. Los Angeles. BROWX & WILLIAMSOX TOBACCO Corp.. Louisville (cigarettes), on Oct 28 renewed for 13 weeks Sports Bulls Eyes on 24 Don Lee stations, Tues.. Thurs.. Sat., 6:30-6:45 p. m. (PST). Agency. BBDO, Xew York. Network Changes XATIOXAL ICE Adv. Inc.. Chicago (ice, refrigerators), on Xov. 30 will add 23 stations to Homemaker's Exchange, previously scheduled for 29 XBC-Red stations, Tues.. Thurs., 11:30-11:45 a. m. (repeat 12:45-1 p. m.). Agency: Donahue & Coe, N. Y. BRISTOL-MYERS Co., Xew York (Ipana, Sal Hepatica). will temporarily move Toion Hall Tonight to the Coast Xov. 17. STOREDOOR DELIVERY CUSTOW555-' Their precious rad.o^^^ ^ program «^«'=''„7^W six minutes Merchants use ^^^'j^^ „,inute on ^„VaVE for «^Ji/;:dio station! any other ^oys know the Thlse home-tojn boy ^,.,^« and facts about Lomsvil^ lie [ouisviUe listeners. XV lo know them, too. AnN.B.COuaet • Representatives: FREE & PETEK*' i PERFECT, FOR YOUR SALES MESSAGE Up to the split-second (as always), WOKO today announces installation of a perfected Collins Transmitter and complete new highestfidelity Amplification. WOKO, centering the rich Capital District, has had the perfect market; now it gives you, too, the perfect assurance of power and clarity in telling your story . . . tomorrow's best in equipment for TODAY'S SELLING JOB. In the Heart of "The State That Has Everything" Harold E. Smith, General Manager STATIOR W O-K-0 ALBANY, N.Y. Basic Network Station of the Columbia Broadcasting System BROADCASTING • Broadcast Advertising November J, 1937 • Page 61 I