Broadcasting (July - Dec 1937)

Page scan 000764 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000764
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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COMPASS STEERS LOCAL ADVERTISERS TO DENVER'S MOST SALES PRODUCTIVE STATION UNDER-THE-SURFACE VIEW OF NATIONAL CASH REGISTER. ^ Denver merchants have only one destination . . . Profit. Only one means of getting there . . . Sales. With the cash drawer as their compass, they choose the sales-quickening media which will take them to this destination by the quickest, most direct route. The cash-drawer compass is what guides men's clothing stores in Denver to spend more of their radio money with KLZ than with any other station . . . leads Denver's department stores, furniture stores, ladies ready-to-wear stores and jewelry stores to do likewise. The cash-drawer compass is pointing to KLZ as the Denver station which is most effectively meeting the exacting requirements of resultdemanding advertisers. Under Management Affiliated with WKY, Oklahoma City, and the Oklahoma Publishing Company Representative E. Katz Special Advertising Agency