Broadcasting (July - Dec 1937)

Page scan 000769 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1937
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1937)
Leaf #:
000769
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Leading American manufacturers of food products hove chosen KMX to help sell their wares in the rich Southern California market. Shown here are only those foods and beverages which are currently advertised on KNX. And when they are advertised on KNX it means they are also being featured in hundreds of grocery stores and super-markets throughout Southern California^ for wise storekeepers in this territory like to push KNX-advertised items. They jlcnow these products move quickly. 1^ Iso currently on KNX COtfiHOAL H/ukntes In KNX's primary daytime listening area live 3,322,600 people. Annually they buy $303,617,000 worth of food products from 14,461 food stores ... In KNX's primary evening listening area are many more people; 7,069,700 in all. The U.S. Census figures say their annual food purchases amount to $571,231 ,000 . . . That's a whale of an appetite, and it's growing every year. May we explain how to get your product on more Southern California pantry shelves? Owned and operated by the Col umbio Broadcasting System 5939 Sunset Blvd., Los Angeles * Equally impressive is the array of soaps and cleansers, drugs and cosmetics, tobacco products and confec' lions, advertised on KNX. Revised i lists of all advertised items are sent ' regularly by KNX to the drug and i grocery trade. Would you care lo' have a copy? K N X 50,000 WATTS Represented nationally by Radio SaLES: NewYork, Chicago, Detroit,Los Angeles,San Francisco