Broadcasting (Oct 1931-Dec 1932)

A NATIONAL BROADCASTING COMPANY NETWORK STATION 670 Kilocycles 100% Modulation WMAQ NEWS FULL TIME Cleared Channel December 15, 1932 CHICAGO, ILLINOIS Vol. I. No. 6 PLANS FOR 1933 BUILD PROSPERITY LISTENER BUYERS CHICAGO? Use WMAQ The year 1933 will be with us within two weeks. * * * Thousands of advertisers are wearied of listening to depression talk and have now made up their minds to create their own prosperity. This can be done through sound advertising and merchandising campaigns. Radio has proved itself as one of the most effective advertising medias in America. The radio audience is a responsive audience — it is a buying audience, and. therefore, broadcasting is a logical method for stimulating sales. WMAQ, serving one of the largest, if not actually the foremost market in America, will play an important part in building the new prosperity. * * * Within a fifty mile radius of WMAQ's transmitter there are five million people, of whom more than three million are radio listeners. Within a two hundred twenty-five mile radius, which embraces WMAQ's primary market, there are nearly eleven million people, of whom six million three hundred thousand are radio listeners. Therefore, through WMAQ, approximately ten per cent of the population of the nation can be reached. * * * Radio listeners as a class represent the highest buying power in any community. This is equally true of the Chicaero market. No advertiser with distribution in Chicaeo and surrounding territory can afford to overlook the possibilities of driving home his sale's message to so important a market as that served by WMAQ. In laying plans for 1933, WMAQ can be utilized by hundreds of advertisers to great advantage. * * * WMAQ's message to advertisers and agencies at the close of the year is, "Make your own prosperity for 1933 by good merchandising and good advertising. Good advertising1 in Chicago means using WMAQ." A MERRY XMAS TO WMAQ ADVERTISERS BROADCASTER SENDS GOOD WISHES FOR PROSPEROUS 1933 We take this occasion to wish a Merry Christmas and a prosperous New Year to WMAQ's advertisers — past, present and future. This list includes one hundred fourteen advertisers, who have used the facilities of WMAQ during the past year to bring their sales messages to listeners throughout the middle west. The success that this large list of advertisers has enjoyed in using WMAQ as an advertising medium, indicates that the list of future advertisers will be even greater, depending solely upon the availability of time on the station. WMAQ operates each day from 7:00 o'clock in the morning until 1:00 o'clock the following morning, providing eighteen hours of continuous service each day for the entertainment and education of radio listeners within the reach of its powerful transmitter operating on a cleared channel. The station has long been one of the most popular stations in the Chicago area and one of the leading stations in the nation. The high standard of excellence has been maintained in the programs rendered and the public service carried on through the development of educational programs is second to none in the United States. Quality is the guiding rule on WMAQ. It is "the good-will station of Chicago." Advertisers and agencies who desire to assist themselves in making 1933 a happy and prosperous New Year are invited to communicate with WMAQ, since an advertising campaign over WMAQ is an excellent means of boosting sales and creating prosperity for individual companies. Typewriters for Xmas In order to stimulate the sale of Remington Rand portable typewriters as Christmas gifts to boys and girls, a series of announcements each afternoon immediately preceding Christmas are being broadcast. The announcements point out the fact that it costs only ten cents a day for the next year to purchase a typewriter, which will help children in their school and college work. As a practical Christmas gift, it is expected that this offer will appeal to a great many mothers and fathers, who are directed in the announcement to the Remington-Rand office in Chicago. WMAQ was selected to carry these announcements by Batten, Barton, Durstine & Osborn. WMAQ BROADCASTS NEW BREAD PRICES The Continental Baking Company recently made a big advertising "splash" announcing a larger loaf of Wonder Bread for ten cents and a smaller loaf for five cents. A series of announcements to drive home to housewives the importance and economy of the new prices was carried on Station WMAQ. The announcements were placed on WMAQ by Batten, Barton, Durstine & Osborn. REPRESENTATIVES IN NEW YORK, FRISCO Eastern and west coast advertisers and agencies have now available through the NBC Local Service Bureau a means of direct contact with WMAQ through representatives in New York and San Francisco. WMAQ as well as all other stations, which are under the management of the National Broadcasting Company, are represented in the eastern territory by J. V. McConnell, 711 Fifth Avenue, New York City, and in the western territory by Lindsey Spight, 111 Sutter Street, San Francisco. The middle west territory, for representation of these stations, is under the direction of William S. Hedges, Merchandise Mart, Chicago. The NBC Local Service Bureau is headed by Lloyd C. Thomas at 711 Fifth Avenue, New York City. BOOST ORANGE SALES Florida oranges are now on the market and consumers throughout the middle west are well aware of this fact, due to a series of programs sponsored by the Florida Citrus Clearing House Association on Station WMAQ during the Woman's Calendar each Monday, Wednesday and Friday. This series of programs will continue until the end of March and will advertise Florida oranges, grape fruit and lemons. A similar campaign was conducted over WMAQ last year during the Florida orange season. N. W. Ayer & Sons, the agency handling this account, again selected WMAQ. ED WYNN BROADCAST TICKETS IN DEMAND The big sensation in radio circles in Chicago at this time is the production of the Texaco Company's program, featuring Ed Wynn, one of America's foremost comedians. The program is broadcast locally by Station WMAQ and is without doubt one of the most popular programs in the Chicago area. On Tuesday, December 6, which came during the first week of his appearance with his show "The Laugh Parade" in Chicago, the broadcast was made directly from the theatre stage and tickets were sold for admission to the theatre to see the broadcast. There were no reserved seats. It was a case of first come — first served. Not only was every seat in the theatre taken, but standing room as well was packed solid with enthusiastic radio fans, who had come to see Ed Wynn put on his broadcast. The money from the sale of tickets for the first performance was given to Chicago charities. Beginning December 13, Ed Wynn's broadcast will be produced in the studios of the National Broadcasting Company. Agencies, advertisers and the public are literally storming WMAQ and the National Broadcasting Company for tickets of admission to the studio performances. Since there are only a limited number available, a real problem is involved in taking care of the demands. No better proof of the popularity of the show and the pulling power of the station can be given than the tremendous interest in the Ed Wynn show. STATION ACCOUNTS Among the commercial programs heard regularly over WMAQ are the following: A. & P., Princess Pat Cosmetics, Whitman Candy Company, A. C. Gilbert, Wheatena, Pepsodent Company, Nivea Creme, Household Finance Co., Texaco Gasoline, Chase and Sanborn. Barbasol. Daily News Travel Bureau, Bulova Watch Compay, Maryland Pharmaceutical Company, Cliquot Club Ginger Ale, Armour & Company, Hinckley & Schmitt, Inc., (Corinnis Spring Water), Northern Trust Company, Fleischmann's Yeast, Monarch Coffee Company, Willard Tablet Company, Florida Citrus Clearing House Assn., Stanco, William Wrigley Company, R. B. Davis & Company, General Electric Refrigerators, Stokely Brothers, Klee Brothers & Company. General Foods Corporation. Dr. C. H. Berry Company, Dupont Cellophane Company. Firestone and Continental Oil. Adv. 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