Broadcasting (July - Dec 1938)

Thousands of Homes in the Rich Ohio River Valley States One of the Largest Purchasing Areas in America Keep Their Dials on 820 Kc To Hear the Old Reliable Pioneer WHAS 50,000 Watts LOUISVILLE * The Courier-Journal The Louisville Times * Has Been Keeping Old Friends and Making New Friends for More Than 16 YEARS EDWARD PETRY & CO. Radio Representatives New York Chicago Detroit Page 54 • July 15, 1938 A SERIES of 65 15-minute transcriptions of Hymn Time With Smilin' Ed McConnell, available for local sponsorship on a one-to-five time basis weekly, has been cut by Mid-West Recordings Inc., Minneapolis, and is being offered to sponsors, agencies and stations along with a low-cost giveaway "Book of Hymns" containing also illustrations and anecdotes. Because of Smilin' Ed's network contract, the series will not be available to companies advertising paints, varnishes or floor wax ; Mid-West also reports companies selling liquor, tobacco, patent medicines etc. will not be acceptable as sponsors. STANDARD RADIO Inc. announces the following new subscribers to its program library; KGLV WIS WBCM WCPO WNOX WMPS KFAM WCOU KUTA KWEW KTHS WTOL KTRI KRIC KWLK KGAR KYSM CPQC. C. A. KRACHT has joined the sales staff of Allan-Alsop-Eddy Radio Recording Corp., and Ted Byron has been appointed head of the continuity department. Mr. Kracht has been with WMCA, New York, Radio Sales, and WINS, New York ; Mr. Byron was formerly with the Fox and Paramount studios in Hollywood and has been a continuity writer for WBS. FLOYD DOAN, formerly account executive of Skelly Oil Co. in charge of merchandising The Air Adventures of Jimmie Allen transcription series, has been appointed vice-president of Press Radio Features Inc., Chicago, according to Frank Hemmingway, president. True Story A TEXAS advertising salesman representing a printed page medium recently heard a spot announcement on WACO, Waco, Texas, regarding the services of a local chiropractor. Disgruntled, he made his way to the chiropractor's office to chide him for using radio instead of the printed page. When he left the office, he had undertaken a series of treatments at the hands of the radio-minded practitioner. FRED C. MERTENS, president of Mertens & Price, Los Angeles production concern, after ten months in the East and South, has returned to his west coast headquarters for the summer and reports an optimistic outlook for fall. Mertens & Price is producing two new 52 quarter-hour episode serials. Your Family Counselor, is being cut by Radio Recorders, Hollywood, and Night Court by C. P. MacGregor, Hollywood. Firm has completed the Isabel Graesemer series, Was My Face Red, which relates embarrassing moments. NBC has completed a new transcribed musical variety series, Listeners' Club, presenting several NBC artists and Peter Donald as master of ceremonies in separate quarter-hour programs. F. R. JONES now represents Aerogram Recording Studios, Hollywood, in the Midwest, with office in Chicago at 228 LaSalle St.; A. Hawley, in Ohio, Western Pennsylvania and Eastern Tennessee, out of the Cleveland office, 1635 E. 25th St.; and Kasper-Gordon Studios, Boston, in New England. ASSOCIATED Broadcasting Co., has recorded the second series of 20 dramatized announcements for Kik Co., Toronto, makers of soft drinks, for placement on stations in Montreal. Toronto, Winnipeg and Vancouver. RADIO Transcription Co. of America, Hollywood, on July 5 started its annual 30-day sales convention for district field managers. Fall production begins Aug. 1 and includes eight programs weekly over a period of 39 weeks. ERIK BARNOUW, who conducts a course in radio at Columbia University, plans for his 1938-9 season a series of 26 guest speakers. Among them will be Arthur Pryor, BBDO ; Lewis Titterton, NBC ; Jack Johnstone, Biow Co. ; Paul Kesten, CBS ; and Cesar Saerchinger, former CBS European representative. jta tik FOREIGN RESIDENTS OF METROPOLITAN NEW YORK tJL a*S0£* ^ WB N X YORK 1000 WATTS DAY AND NIGHT Ike. Station tUat Sfuaki. Ijou* £tma*uuf^ MOTORISTS, traveling and local, f are interviewed from their cars to I promote safe driving on the five I weekly Hey I Mr. Motorist feature, sponsored by Kellogg Co., Battle Creek, on WGL, Fort Wayne, Ind. To plug the sponsor's name and Lproduct, a large box of Corn Flakes i; is given each interviewee and a j sign stressing Hey! Mr. Motorist and Kellogg tie-up is placed on the street corner two hours before each I broadcast. Carl Vandagrift andi Bill Davies, cooperating with Fortlf Wayne police, direct the feature, pi License Granted to RCA For Long-Playing Discs r A NON-EXCLUSIVE license tofe manufacture electrical transcriptions and long-playing records un I der patents owned by Frank L. L Dyer Inc., has been issued to RCA, ; according to an announcement late i last month by A. Ralph Steinberg, president of the company and also 1 \ president of Radio & Film Methods.; Corp. Similar licenses also have ibeen issued to Western Electric, Electrical Research Products Inc., '' its subsidiaries, and Decca Records ^ Inc., according to Mr. Steinberg. . The licenses cover 33 1/3 rpm,!i;, transcriptions and at even lesser speeds. The firm recently recorded |L 64 minutes on a 12-inch disc, 350 E lines to the inch, at 16.6 rpm. It L. is claimed the field now is open for the possible production of one sin , gle four-hour program to be pro r duced on a 16-inch double-faced j> electrical transcription for broad ] : casting purposes. Aluminum Complaint COMPLAINT has been filed with H the FCC against KROW, Oakland, !;; Cal., by the Aluminum Wares As E, sociation, Pittsburgh, Pennsyl-rL" vania alleging that the station jL.'f had broadcast certain programs containing derogatory statementstLi about the use of aluminum ware. 1 1 The association claimed the state4* ments were false and contrary to [pi public interest. It was also con-ijjr. tended by the association that cer-fe tain competitors of aluminum, i: which used propaganda in selling fin their own products, had been m brought before the Federal Trade Commission recently. f | Yes, it's reCi Ready! YOU can have for the asking a new 32-page book showing the most startling survey in Chicago Radio History, field intensity surveys and data that prove these stations A merica's greatest publicity investment! WGES-WCBD-WSBC Chicago Farmers Arent Hicks! FARM SURVEY PROVES NEBRASKA FARMERS PREFER "METROPOLITAN" WOW LONG RECOGNIZED as the "metropolitan" station in its rich market, WOW now learns that it is also the preferred farm station of the state. Ross Federal Research Corporation representatives surveyed farm men and women in each of Nebraska's 93 counties . . . came back with two salient facts: farmers have ears for radio, and, Nebraska farm ears are most receptive to WOW. Ross Federal proved WOW's oft-repeated claim — that it offers advertisers more impacts at less cost! Write for details of the survey — "Farmers Aren't Hicks." WOW OMAHA, NEBRASKA 590 KC. 5000 Watts JOHN J. GILLIN. Jr., Mgr. John Blair Co., Representatives Owned and Operated by the Woodmen of the World Life Insurance Society ON THE NBC RED NETWORK BROADCASTING • Broadcast Advertising