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TOM LEWIS, who has been handling production on the Kate Smith Hour •r Young & Rubicam. has been api>>inted supervisor of radio production.
VILLIAM G ALLOW, formerly diector of media for Brown & Tarcher |ind Donahue & Coe. Xew York, has een appointed head of the media department of Ivey & Ellington, Philadelphia.
-(ROBERT SMITH. CBS script-writer »a Saturday Xight Swing Session, has
resigned to join Wm. Esty & Co., to i'ork on R. J. Reynolds' Camel Cara
LULTON J. BLAIR, formerly vicepresident and a director of J. Walter Thompson Co., has joined the New York office of Sherman K. Ellis &
ftVARD WHEELOCK Co.. Philadelphia, has named Richard Dunne as •lirector of media.
! 3CRDETTE CURXETT has been jamed head of the copy staff of Danrers & Trunk, Denver, with Arthur ip. Jones and J. Bruce Yesey new iceount executives.
•EDWARD OAKFORD, formerly raj.iio director of Fanchon & Marco, sew York, has been appointed manriser of the radio department, Ferry lanly Co., Xew York.
MARSHALL H IB BARD has returned to Beaumont & Hohman. San '-"rancisco, as production manager and 41 rt director.
A. H. BOWLES, formerly sales and hd-ertising manager for various firms jind Byron G. Shrader. formerly in .potion picture public relations work, ire now operating Bowles & Shrader \dvertising. with headquarters in •■-pokane, Wash.
HV. F. CARLEY, formerly with J. Walter Thompson Co., San Francisco, U now with Dan B. Miner Co., Los Lngeles.
sELSOX SHAWX, radio director of rseisser-Meyerhoff, Chicago, now in itx>s Angeles, is producing the six•veekly quarter-hour CBS Pacific net-vork Catalina Islander program, sponsored by Wilmington Transportation Co. from Catalina Island.
I'HE Canadian Assn. of Broadcasters has announced a list of 26 ad■ertising agencies enfranchised to hanlle advertising business for Canadian , tations and to collect a 15% commision from them. These agencies have net the CAB financial and ethical ' tandards.
FRANK SCHLESSIXGER. formerly •vith the Hearst newspapers and more l-ecently with the San Francisco Exminer, has been added to the staff ■ f Allied Adv. Agencies, San Francisco, as account executive.
J '.RUCK-SACKS Inc. and Ratcliffe Adv. Agency, Dallas, have been •jnerged.
-i. M. KIRTLAXD. formerlv of \irtland-EngeI, Chicago agency which jf-ecently discontinued business, has :oined the McJunkin Adv. Co., Chicago, as account executive.
is your best bet TRANSRADIO
ANPA Media Data
TOTAL national advertising expenditures for newspapers, magazines, network radio, outdoor and car cards in 1937 amounted to $467,334,000, according to a booklet, "What They Spent in 1937", recently issued by the Bureau of Advertising, American Newspaper Publishers Association. Broken down by media, the advertising dollar was spent as follows: Newspapers, 40.9 cents; magazines, 35.5 cents ; network radio, 14.7 cents ; outdoor, 8.4 cents; car cards, 0.5 cents. Individual expenditures are listed for 422 national advertisers who spent $50,000 or more in newspapers during the year, of whom 316 also advertised in magazines and 118 also used network radio. While the totals are meaningless, as they do not represent all of the advertisers in any medium, it is interesting to note that, for the advertisers listed, the average expenditure for radio was $472,920, for newspapers $376,054, and for magazines $267,592.
Omega Oil Plans
OMEGA CHEMICAL Co., Brooklyn, N. Y. (Omega oil), has appointed Redfield-Johnstone, New York, to handle its advertising, with the exception of radio, which will continue to be placed through Husband & Thomas. While no radio is being used at present, the company expects to resume in the fall. Last season 25 stations were used for announcements and programs.
MRS. ELIZABETH SWALLOW, account executive of Allied Adv. Agencies, San Francisco, and C. W. Macfarlane, West Coast representative of Brooke. Smith & French, headquartered in that city, were married in Salt Lake City July 5.
ALYIX WILDER Adv.. Los Angeles agency, has moved to 1310 South Grand Ave., that city.
METROPOLITAX Adv. Co., Xew York, has opened a branch office at 462 E. Third St.. Los Angeles, with A. F. Xelson in charge.
TOM FOLEY, formerly with the publicity staff of X. W. Ayer & Son, X. Y.. has joined the public relations department of BBDO Inc., Xew York, to work on Ethyl Gasoline Corp.
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JOHN I. PROSSER Eastern Sales Manager Room 1756, Rockefeller Center 630 Fifth Avenue New York City
KG-KO
Max and Heroes
SO EAGER was Max Greenberg of Providence, R. I. to get a radio job that he bought This Week's Heroes and is presenting it on a sustaining basis over WNBH, New Bedford, Mass., just to prove his announcing ability. The quarter-hour show is produced by Harry Martin Enterprises, Chicago.
SEPTEMBER FIRS
■'"■vm
HAROLD R. DEAL, advertising and sales promotion manager of Tide Water Associated Oil Co., San Francisco, and past president of the San Francisco Advertising Club, was elected president of the Pacific Advertising Clubs Association at its convention iu Los Angeles in late June.
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best featnres, anyway, that ically „«
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the time! . • • ^91Sj:tZue at WAVE'S trading area are regularly ava ^ low rates. It's a bargain any way y An N.B.C. Outlet REPRESENTATIVES! ^ * — ~
FULL TIME NBC OUTLET
MIDWAY BETWEEN
FORT WORTH W DALLAS
BROADCASTING • Broadcast Advertising
July 15, 1938 • Page 55