Broadcasting (July - Dec 1938)

New and Continuing Network Accounts Slated for Autumn (Continued from page 11) 4-4:15 p. m.). Agency: Benton & Bowles, N. Y. COLGATE PALMOLIVE PEET Co., Jersey City (Palmolive Soap), continues Hilltop House on 50 stations, Mon. thru Fri., 10 :30-10:45 a. m. (reb. 4:30-4:45 p. m.). Agency: Benton & Bowles, N. Y. COLGATE PALMOLIVE PEET Co., Jersey City (Colgate tooth powder), continues Stepmother on 17 stations, Mon. thru Fri., 10 :45-ll :00 a. m. Agency : Benton & Bowles-Chicago. PET MILK SALES Corp., St. Louis (Pet Evaporated Milk), continues Mary Lee Taylor on 57 stations, Tues., and Thurs., 11-11:15 a. m. (reb. 1:45-2 p. m.). Agency : Gardner Adv. Co., St. Louis. WILLIAM WRIGLEY JR. Co., Chicago (chewing gum), continues Scattergood Baines on 18 stations, Mon. thru Fri., 11:15-11:30 a. m. (reb. 3:30-3:45 p. m.). Agency : Neisser-Meyerhoff, Chicago. LEVER BROTHERS Co., Cambridge (Rinso), continues Big Sister on 87 stations, Mon. thru Fri., 11:30-11:45 a. m. (reb. 2-2:15 p. m.). Agency: Ruthrauff & Ryan, N. Y . LEVER BROTHERS Co., Cambridge (Spry), continues Aunt Jenny's Real Life Stories on 53 stations, Mon. thru Fri., 11:45-12 noon (reb. 2:15-30 p. m.). Agency: Ruthrauff & Ryan, N. Y. GENERAL FOODS Corp., New York (La France), continues Mary Margaret McBride on 38 stations, Mon., Wed., Fri., 12-12:15 p. m. Agency: Young & Rubieam, N. Y. AMERICAN HOME PRODUCTS, New York (Edna Wallace Hopper Cosmetics — Mon. Tues. Wed. ; Old English Wax — Thurs. Fri.), continues The Romance of Helen Trent on 30 stations, Mon. thru Fri., 12:30-12:45 p. m. Agency: BlackettSample-Hummert, N. Y. AMERICAN HOME PRODUCTS, New York (Anacin — Mon. Tues. Wed.; Kolynos Toothpaste — Thurs. Fri.), continues Our Gal, Sunday on 30 stations, Mon. thru Fri., 12 :45-l p. m. Agency : BlackettSample-Hummert, N. Y. PROCTER & GAMBLE Co., Cincinnati (Oxydol), continues The Goldbergs on 32 stations, Mon. thru Fri., 1-1:15 p. m. Agency : Blackett-Sample-Hummert, Chicago. PROCTER & GAMBLE Co., Cincinnati (Crisco), continues Vic & Sade on 41 stations, Mon. thru Fri., 1:15-1:30 p. m. Agency : Compton Adv., N. Y. PROCTER & GAMBLE Co., Cincinnati (Chipso), continues Road of Life on 22 stations, Mon. thru Fri., 1 :30-l :45 p. m. Agency : Pedlar & Ryan, N. Y. PROCTER & GAMBLE Co., Cincinnati (Ivory), continues Gospel Singer on 22 stations, Mon. thru Fri., 1 :45-2 p. m. Agency : Compton Adv., N. Y. SALES AFFILIATES, New York (Loxol Shampoo Oil Tint) , continues Fray & Braggiotti on KNX & KSFO, Wed. & Fri., 11:15-11:30 a. m. (PST). Agency: Milton Weinberg Adv. Co., N. Y. WM. WRIGLEY JR. Co., Chicago (chewing gum), continues The Laugh Liner on 112 stations, Sun. 6:30-7 p. m. Agency : Frances Hooper Adv. Agency, Chicago. P. LORILLARD Co., New York (Old Gold Cigarettes), continues Hollywood Screenscoops on 59 stations, Tues. & Thurs. 7:15-7:30 p. m. (reb. 11:15-30 p. m. ) . Agency : Lennen & Mitchell, N. Y. STERLING PRODUCTS, Wheeling (Bayer Aspirin), continues Second Husband on 30 stations, Tues., 7 :30-8 p. m. Agency : Blackett-Sample-Hummert, N. Y. BREWERS' RADIO SHOW Assn., New York (beer), continues You Said It on 39 stations, Mon. 8-8:30 p. m. (reb. 12-12:30 a. m.). Agency: U. S. Adv. Corp., Toledo. U. S. TOBACCO Co., New York (Dill's Best & Model Smoking Tobacco), continues Pick & Pat in Pipe Smoking Time on 48 stations, Mon. 8:30-9 p. m. (reb. 11:30-12 mid.) (EST). Agency: Arthur Kudner, N. Y. LIGGETT & MYERS TOBACCO, New York (Chesterfield Cigarettes), continues Paul Whiteman Orchestra on 95 stations, Wed. 8:30-9 p. m. (reb. 11:30-12 mid.). Agency : Newell-Emmett Co., N. Y. PHILIP MORRIS & Co., New York ( Philip Morris Cigarettes ) , continues Johnny Presents on 53 stations, Sat. 8:309 p. m. (reb. 11:30-12 mid.) (EST). Agency: Biow Co., N. Y. CHRYSLER Corp., Detroit (motor cars), continues Major Bowes Amateur Hour on 91 stations, Thurs. 9-10 :00 p. m. Agency: Ruthrauff & Ryan, N. Y. NASH-KELVINATOR Corp., Detroit (Nash Motor Cars), continues Prof. Quiz on 33 stations, Sat. 9-9:30 p. m. (reb. 1212:30 a. m.). Agency: Geyer, Cornell & Newell, N. Y. R. J. REYNOLDS TOBACCO Co., Winston-Salem, N. C. (Camel Cigarettes, Prince Albert Smoking Tobacco), continues Camel Caravan on 86 stations, Tues. 9 :30-10 p. m. Agency : Wm. Esty & Co., N. Y. LADY ESTHER Co., Chicago (Lady Esther Cosmetics) , continues Wayne King's orchestra on 35 stations, Mon. 10-10 :30 p. m. Agency : Lord & Thomas, Chicago. LAMBERT Co., Wilmington (Listerine Products & Prophylactic Brushes), continues Grand Central Station on 50 stations, Fri., 10-10:30 p. m., shifting Sept. 30 to Tues., 9-9:30 p. m. Agency: Lambert & Feasley, N. Y. AMERICAN TOBACCO Co., New York (Lucky Strike), continues Your Hit Parade on 93 stations. Sat. 10-10 :45 p. m. Agency : Lord & Thomas, N. Y. HOUSEHOLD FINANCE Corp., Chicago (personal loan service), continues It Can Be Done on 28 stations, Wed. 10:30-11 p. m. Agency: BBDO. RIO GRANDE OIL Co., Los Aneeles. continues Calling All Cars on KNX, KSFO, KARM, Wed. 8:30-9 p. m. (PST). Agency : Hixon-O'Donnell, Los Angeles. GULF REFINING Co., Pittsburgh (motor oil and gasoline) , continues Passing Parade on 59 stations through the summer, Sun., 7 :30-8 p. m. and in the fall will start a new program in this spot. Agency : Young & Rubicam, N. Y. EUCLID CANDY Co., San Francisco (candy bars), continues Knox Manning, commentator, on 5 West Coast stations, Tues., 5:45-6 p. m. (PST). Direct. CBS — PACIFIC COAST New Business SOIL-OFF Co., Glendale, Cal., (cleanser), on Sept. 8 starts for 13 weeks Fletcher Wiley, commentator, on 7 CBS Pacific Coast stations, Thurs., 12 :45-l p. m. (PST). Agency: Hillman-Shane Adv. Agency, Los Angeles. CBS— (Continuing) EUCLID CANDY Co., San Francisco (Red Cap Candy), on Aug. 30 renews for 26 weeks. Headlines on Parade, on 6 CBS Pacific Coast stations, Wed., 5 :45-6 p. m. (PST). Agency: Sidney Garfinkel Adv. Agency, San Francisco. RIO GRANDE OIL Co., Los Angeles (petroleum products), on Sept. 15 renews for 52 weeks. Calling All Cars, on 3 CBS Pacific Coast stations (KNX, KSFO, KARM), Thurs., 8:30-9 p. m. (PST). Agency : Hixson-O'Donnell Adv. Inc., Los Angeles. AFFILIATED SALES Co., New York (Loxol shampoo), on Aug. 17 renews for 26 weeks, Glamo Rhythm, piano team, on 2 CBS Pacific Coast stations (KNX, KSFO), Wed., Fri.. 11:15-11:30 a. m. (PST). Agency: Milton Weinberg Adv. Co., Los Angeles. NBC-RED New Business CAL-ASPIRIN Corp., Chicago (aspirin), on Sept. 27 starts program on 23 stations, Tues., Thurs., 11:30-11 :45 a. m. Agency: Blackett-Sample-Hummert, New York. GENERAL MILLS. Minneapolis (Wheaties), on Sept. 26 starts Jack Armstrong on 15 stations, Mon. thru Fri., 5 :30-5 :45 p. m. Agency : Blackett-Sample-Hummert, Chicago. GENERAL FOODS Corp., New York (Maxwell House coffee), on Sept. 1 starts Good News of 1938 on 74 stations, Thurs., 9-10 p. m. Agency : Benton & Bowles, New York. GROVE LABORATORIES, St. Louis (Bromo Quinine), on Oct. 8 starts Fred Waring & His Pennsylvanians on 46 stations. Sat., 8 :30-9 p. m. Agency : StaekGoble Adv. Agency, Chicago. JOHN MORRELL & Co., Ottumwa. Ia., (Red Heart dog food), on Sept. 11 starts Bob Becker's Chats About Dogs on 20 stations. Sun., 1 :45-2 p. m. Agency : Henri, Hurst & McDonald, Chicago. PENN TOBACCO Co.. Wilkes-Barre, Pa. (Kentucky Club pipe tobacco), on Oct. 1 starts Vox Pop on 24 stations, Sat. 9-9:30 p. m. Agency: Ruthrauff & Ryan, New York. CHAS. H. PHILLIPS CHEMICAL Co., New York ( Haley's M-0 ) , starts program as yet unchosen on 23 stations. Mon., Wed., Fri., 11 :30-11:45 a. m. Agency: Blackett-Sample-Hummert, New York. PROCTER & GAMBLE Co., Cincinnati (Ivory Soap), on Sept. 5 starts program, undecided to date, on 23 stations, Mon. thru Fri., 4 :30-4 :45 p. m. Agency : Compton Adv., New York. PEPSODENT Co., Chicago, will sponsor variety program starring Bob Hope this fall, Tues., 10-10 :30 p. m., date and stations undecided. Agency : Lord & Thomas, Chicago. QUAKER OATS Co., Chicago (Quaker Oats and Aunt Jemina Pancake Flour), on Sept. 26 starts Girl Alone on 37 stations, Mon. thru. Fri., 4 :45-5 p. m. Agency: Ruthrauff & Ryan, Chicago. QUAKER OATS Co., Chicago (Puffed Wheat and Rice) on Sept. 26 starts Dick Tracy on 16 stations, Mon. thru Fri., 5-5:15 p. m. Agency: Sherman K. Ellis & Co., Chicago. QUAKER OATS Co., Chicago (Quaker Oats), on Oct. 1 Starts Quaker Variety Show on 60 stations, Sat., 8-8 :30 p. m. Agency : Ruthrauff & Ryan, Chicago. Continuing AFFILIATED PRODUCTS, Chicago (Louis Phillipe cosmetics), continues John's Other Wife on 19 stations, Mon., Tues., Wed., 10:15-10:30 a. m. Agency: BlackettSample-Hummert, Chicago. AMERICAN TOBACCO Co., New York (Lucky Strike cigarettes), continues Kay Kyser's Musical Klass and Dance on 82 stations, Wed., 10-11 p. m. Agency: Lord & Thomas, New York. ANACIN Co., Jersey City (headache tablets), continues Just Plain Bill on 19 stations, Thurs., Fri., 10 :30-10 :45 a. m. (repeat, 1 :45-2 p. m. ) . Agency : BlackettSample-Hummert, New York. B. T. BABBITT Co., New York (Bab-0 cleanser) , continues David Harum on 23 stations, Mon. thru Fri., 11-11:15 a. m. Agency : Blackett-Sample-Hummert, N. Y. BAYER Co., New York (aspirin), continues American Album of Familiar Music on 56 stations, Sun., 9 :30-10 p. m. Agency : Blackett-Sample-Hummert, New York. BRISTOL-MYERS Co., New York (Sal Hepatica-I p a n a) , currently presenting Town Hall Big Game Hunt on 50 stations. Wed., 9-9 :30 p. m., will resume its full hour Town Hall Tonight series with the return of Fred Allen Oct. 5, Wed. 9-10 p. m. Agency : Young & Rubicam, N. Y. BRISTOL-MYERS Co., New York (Vitalis ) , on Oct. 4 will move For Men Only from 23 stations, Wed., 9:30-10 p. m., to 43 stations, Tues., 8:30-9 p. m. Agency: Pedlar & Ryan. New York. BROWN & WILLIAMSON TOBACCO Corp., Louisville (Raleigh and Kool cigarettes), continues Raleigh and Kool Program with Tommy Dorsey on 52 stations, Wed., 8:30-9 p. m. (repeat, 12:30-1 a. m.). Agency: BBDO, New York. CAMPBELL SOUP Co., Camden, N. J. continues Amos 'n' Andy on 44 stations Mon. thru Fri., 7-7:15 p. m. (repeat, 1111:15 p. m.). Agency: Ward Wheelock Co., Philadelphia. CARNATION Co., Milwaukee (condensed milk), continues Carnation Contented Hour on 61 stations, Mon., 10-10 :30 p. m. Agency : Erwin, Wasey Co., Chicago. CITIES SERVICE Co., New York (oil and gasoline), continues Cities Service Concerts on 46 stations, Fri., 8-9 p. m. Agency : Lord & Thomas, New York. CUMMER PRODUCTS Co., Bedford, O. (Energine), which has heen sponsoring Radio Newsreel on 21 stations, Sun., 5 :306 p. m. on July 31 replaced it with Spy Secrets, which will continue at the same time. Agency : Stack-Goble Adv. Agency, New York. CUMMER PRODUCTS Co., Bedford O. (Molle Shaving Cream) on Oct. 4 will replace Vox Pop with a new program, not yet set, on 34 stations, Tues., 9-9 :30 p. m. (repeat, Mon., 12:30-1 a. m.). Agency: Stack-Goble Adv. Agency, New York. FALSTAFF BREWING Corp., St. Louis, continues Public Hero No. 1 on 20 stations, Mon., 8-8 :30 p. m. Agency : Gardner Adv. Co., St. Louis. FIRESTONE TIRE & RUBBER Co., Akron (tires), continues Voice of Firestone on 78 stations, Mon., 8 :30-9 p. m. (repeat, 11 :30-midnight) . Agency: Sweeney & James Co., Cleveland. F. W. FITCH Co., Des Moines (shampoo) , continues Interesting Neighbors on 41 stations, Sun., 7:30-8 p. m. Agency: L. W. Ramsey Co., Davenport. GENERAL FOODS Corp., New York (Jello) continues Hobby Lobby through the summer on 74 stations. Sun., 7-7 :30 p. m. (repeat, 11 :30-midnight) , and in the fall returns Jack Benny in that period. Agency: Young & Rubicam, New York. GENERAL FOODS Corp., New York, (Post Bran Flakes), continues Believe It or Not on 72 stations which on Aug. 15 shifts from Tues., 10-10 :30 p. m., to Mon. GIVING PUBLIC WHAT IT WANTS Radio Ranked Second Among Leading Industries In Meeting Desires of Populace RADIO ranks second in the public's idea of industries that satisfy, according to the latest sampling of American opinion by the magazine Fortune. It ranks fourth among five industries that abuse their power. First in choice is the automobile industry, according to the survey. The sections of the Fortune survey dealing with industries that satisfy and those that abuse power appeared in the August, 1938 issue as follows: Which of these four industries has gone ahead the fastest in giving the public what it wants? (We are not referring to mechanical improvements) Automobiles? Air transport? Radio broadcasting? Moving pictures? Listening to the radio and going to the movies are, in that order, the two favorite national pastimes (see Fortune Survey, January, 1938). Driving around in automobiles is the most common form of transportation, and flying around in airplanes certainly one of the least, probably for reasons of preference as well as economy. How does the progress of their various respective industries stack up in the public appraisal? As follows: Automobiles 43.1% Radio broadcasting 29.2 Air transport : 9.S Moving pictures 9.5 Don't know 8.4 Do you believe that any of the following abuse their power? Bankers, press, radio, pulpit, veterans, none. This question was asked for the Survey of January, 1936, and is now repeated to discover if the behavior of those forces in the last 2x/2 years has wrought any changes in the public temper. Here are the replies : Jan., 1936* Aug., 1938 Change Press 22.5% 24.5% +2.0% Bankers 20.6 22.3 +1.7 Veterans _ 12.6 9.6 — 3.0 Radio 11.7 7.3 — 4.4 Pulpit ___ 14.0 5.1 — 8.9 None . 14.9 19.5 +4.6 Don't know 3.7 11.7 +8.0 * In the January. 1936, installment double answers accounted for a tabulation that added to 186.1 per cent. Here they are reduced to add to 100 per cent. Note that since Father Coughlin has become less conspicuous, the pulpit has shed much of its disfavor. The proportion of disapproval that could, perhaps, be charged to him, has been turned to a greater tendency not to criticize any group specifically. Veterans are in better odor than they were in the midst of their lobby for the bonus. The press tops the list with an even larger percentage of critics, while radio shows up with credit for more purity of heart than ever. Page 30 • August I, 1938 BROADCASTING • Broadcast Advertising