Broadcasting (July - Dec 1938)

Page scan 000188 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000188
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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the 8uAinaA&. of BROADCASTING STATION ACCOUNTS sp — studio programs t — transcriptions sa — spot announcements ta — transcription announcements WJSV, Washington Globe Brewing Co., Baltimore (Arrow beer), 26 sp, thru Joseph Katz Co., Baltimore. Florida Citrus Commission, Tampa, daily so, thru Arthur Kudner, N. Y. Oneida Community, Oneida, N. Y., weekly t, thru BBDO, N. Y. Manhattan Soap Co., New York (Sweetheart soap) daily so, thru Peck Adv. Co., N. Y. Continental Baking Co., New York, 5 weekly sp, thru Benton & Bowles, N. Y. Gunther Brewing Co., Baltimore, 2 weekly sp, t, thru Erwin, Wasey & Co., N. Y. Birdseye Frosted Foods Corp., New York, 4 weekly sa, thru Young & Rubicam, N. Y. Kellogg Co., Battle Creek, 4 weekly t, thru Compton Adv., N. Y. WICC, Bridgeport, Conn. American Tobacco, New York (Lucky Strike), 216 t, thru Lord & Thomas, N. Y. Bell & Co., Orangeburg, N. Y. (BellAns), 91 ta, thru Anderson, Davis 6 Platte, N. Y. Lever Bros. Co., Cambridge (Spry), so series, thru Ruthrauff & Ryan, N. Y. Reid-Murdoch Co., Chicago (Monarch food), so series, thru Rogers & Smith, Chicago. KDKA, Pittsburgh International Harvester Co., Chicago (tractors), 3 weekly sa, thru Aubrey, Moore & Wallace, Chicago. Kellogg Co., Battle Creek (cereal), 4 weekly t, thru J. Walter Thompson Co., Chicago. Williamson Candy Co., Chicago, 5 weekly ta, 52 weeks, thru John H. Dunham Co., Chicago, e Standard Air Conditioning, New York, 10 so, thru BBDO, N. Y. WMCA, New York Community Opticians, New York, 36 sp weekly, thru Commonwealth Adv. Agency, Boston. Red Cross Shoe Stores, 6 sa weekly, thru Norman B. Furman, N. Y. New York State Bureau of Milk Publicity, 150 so, thru J. M. Ma thes, N. Y. Stanco Inc., New York (Flit), 24 so, thru McCann-Erickson, N. Y. KPO, San Francisco Mutual Citrus Products Co., Santa Ana, Cal. (pectin), 3 weekly ta, thru Charles H. Mayne Co., Los Angeles. Brown & Williamson Tobacco Corp., Louisville (A v a Ion cigarettes), weekly t, thru Russell M. Seeds Co., Chicago. WEEI, Boston Ward Baking Co., Brooklyn, ta series, thru Sherman K. Ellis, N. Y. Longines-Wittnauer Co., New York (watches), 6 sp weekly, thru Arthur Rosenberg Co., N. Y. Air Conditioning Institute, Chicago, weekly t, thru James R. Lunke & Associates, Chicago. KQW, San Jose, Cal. The Rosierucian Order, San Jose (religious), 3 weekly so, thru Richard Jorgensen, San Jose. WKY, Oklahoma City Muehlebach Brewing Co., Omaha, weekly t, thru Bozell & Jacobs, Omaha. Griesedieck Western Brewing Co., Chicago (Stag beer), 6 sp weekly, thru J. Walter Thompson Co., Chicago. Penn Tobacco Co.. Wilkes-Barre. Pa. (Kentucky Club tobacco). 6 sp weekly, thru Ruthrauff & Rvan, N. Y. Folger Coffee Co., Kansas City. 5 t weekly, thru Gardner Adv. Co., St. Louis. General Mills, Minneapolis (Gold Medal). 3 t weekly, thru KnoxReeves Adv., Minneapolis. National Biscuit Co., New York (Shredded Wheat), 5 t weekly, thru McCann-Erickson, N. Y. General Mills. Minneapolis (Wheaties, Korn-Kix), 5 t weekly, thru Blackett-Sample-Hummert, Chicago. Midway Chemical Co., Chicago (Flyded), 3 / weekly, thru BlackettSample-Hummert, Chicago. WSYR, Syracuse Kellogg Co., Battle Creek (corn flakes), 4 t weekly, thru J. Walter Thompson Co., Chicago. Manhattan Soap Co., Chicago (mayonnaise), 4 sa weekly, thru Blackett-Sample-Hummert, Chicago. International Harvester Co., Chicago, 3 sa weekly, thru Blackett SampleHummert. Chicago. General Mills, Minneapolis (Korn Kix), daily t, thru Blackett-SampleHummert, Chicago. WTBO, Cumberland, Md. Procter & Gamble, Cincinnati (Oxydol), 5 weekly t, thru BlackettSample-Hummert, Chicago. Cumberland Brewing Co., Cumberland (Old Export), 6 weekly sp, thru Cahn, Miller & Nyburg,' Baltimore. Kellogg Co.. Battle Creek (Rice Krispies), 26 ta, direct. WEW, St. Louis Hyde Park Breweries, St. Louis. 7 weekly sp, thru Ruthrauff & Ryan, St. Louis. KDYL, Salt Lake City California Fruit Growers Exchange, Los Angeles, 26 so, thru Lord & Thomas, Los Angeles. WNAC, Boston Ward Baking Co.. New York. 156 /. thru Sherman K. Ellis. N. Y. Grove Laboratories. St. Louis (Bro mo Quinine ) . 308 sa. thru Stack Goble Adv. Agency. Chicago. Boston & Maine Railroad. Boston. 10 so. thru Doremus & Co.. Boston. Chamberlain & Co.. Boston (meat), 13 so, thru Calloway Associates, Boston. Burry Biscuit Corp.. Chicago (Educator Biscuits), 65 so, thru John W. Queen, Boston. General Mills, Minneapolis ( Wheaties), 312 t. thru Blackett-SampleHummert. Chicago. R. B. Davis Co.. Hoboken. N. J. ( baking powder) 26 sa, thru Charles W. Hoyt. N. Y. R. U. Delapenha & Co.. New York (marmalade) 26 sa, thru Gotham Adv. Co.. N. Y. Lea & Perrins. New York (sauce) 52 so. thru Schwimmer & Scott. Chicago. KYA, San Francisco California Tourist Assn., San Francisco ( travel ) weekly so. direct. Guaranty Union Life Insurance Co., Los Angeles (life insurance) 5 sa weekly, thru Allied Adv. Agencies, San Francisco. Industrial Training Corp., Chicago, 6 / weekly, direct. Benjamin Life Insurance Co.. Oakland (life insurance), weekly sp, thru W. A. Miller Adv. Agency, Oakland. WFIL, Philadelphia Lydia Pinkham Medicine Co.. Lynn, Mass (proprietary), 3 weeklv sn, thru Erwin. Wasey & Co.. N. Y. Pinex Co., Fort Wayne, 6 weekly sp, thru Russel M. Seeds Co.. Chicago. General Mills. Minneapolis. 6 weekly t. thru Blackett-Sample-Hummert, Chicago. KJBS, San Francisco Guarantee Union Life Insurance Co., Hollywood, 6 so, thru Walter Biddick. Los Angeles. Electric Appliance Society of Northern California. San Francisco. 7 so, weekly thru Jean Scott Frickelton, San Francisco. WDNC, Durham, N. C. B. C. Remedy Co., Durham, daily so, thru Harvey-Massengale Co., Atlanta. Drawn for BROADCASTING by Sid Hix "She Wants to Know, Would We Be Interested in a 'Woman-<rn-th* Street' Program?" * WHO, Des Moines Interstate Transit Lines, Omaha (bus line), 50 sa, thru Beaumont & Hohman, Omaha. Drake University, Omaha, 3 sp, direct. Cashman Nurseries, Owatonna, Minn., 13 so, direct. Ironized Yeast Co., Atlanta ( proprietary), 26 t, thru Ruthrauff & Ryan, N. Y. Chrysler Corp., Detroit (Dodge), 6 so, thru Ruthrauff & Ryan, N. Y. Kellogg Co.. Battle Creek (food). 36 sp, thru J. Walter Thompson Co.. Chicago. Firestone Tire & Rubber Co., Akron, 26 t, thru Sweeney & James, Cleveland. Brown-Camp Hardware Co., Des Moines ( Quaker Burn Oil Heaters), 39 sp, thru -R. J. Potts & Co., Kansas City. Omar Mills, Qmaha (flour, cereal). 234 sp. thru Lyle T. Johnston Co., Chicago. Grove Laboratories, St. Louis ( Bromo-Quinine), 110 sa. thru StackGoble Adv. Agency, Chicago. Oshkosh B'Gosh Inc.. Oshkosh, Wis. (overalls), 39 sp, thru Ruthrauff & Ryan, N. Y. Williamson Candy Co., Chicago (Oh Henry), 100 sa, thru John H. Dunham Co.. Chicago. KFRC, San Francisco O-Cedar Corp., Chicago (mops, polish) 5 ta weekly, thru John R. Dunham Co., Chicago. Industrial Training Corp., Chicago (school), 2 t weekly, thru J. R. Lunke & Associates, Chicago. Postal Telegraph Cable Co., New York, 4 sa weeklv, thru Marschalk & Pratt. N. Y. Star Outfitting Co., Los Angeles (clothing store chain) 4 so weekly, thru Allied Adv. Agencies, Los Angeles. Roma Wine Co., San Francisco (wines) weekly sp, thru James Houlihan Adv., San Francisco. Compagnie Parisienne Co., Seattle (perfume) 3 t weekly, thru Northwest Radio Adv. Co., Seattle. Gardner Nursery Co., Osage. Ia. (plants) 3 t weekly, thru Northwest Radio Adv. Co., Seattle. WBNX, New York Fels & Co., Philadelphia (Fels Chips), 10 so weekly (Jewish, one year), thru Young & Rubicam, N. Y. Procter & Gamble Co., Cincinnati (Oxydol), 5 ta, weekly (Polish, one year), thru Blackett-Sample-Hummert, Chicago. Carter Medicine Co.. 520 sa, through Street & Finney, N. Y. New York State Bureau of Milk Publicity, so, thru J. M. Mathes, N. Y. WHN, New York New York State Bureau of Milk Publicity. 100 so, thru J. M. Mathes, N. Y. Stanco Inc., New York (Flit), sa, four weeks, thru McCann-Erickson. N. Y. Pinex Co.. Fort Wayne (cold remedy ) , 6 sp weekly, thru Russell M. Seeds Co.. Chicago. WOR, Newark Hood Lax Corp., New York (Hood Lax ) , 3 sp weekly for 52 weeks, thru Metropolitan Adv. Co., N. Y. WABC, New York Kellogg Co., Battle Creek (cornflakes), 3 sp weekly, thru J. Walter Thompson Co., Chicago. WAAB, Boston Simoniz Mfg. Co.. Chicago (cleaner), 13 *, thru George H. Hartman Co., Chicago. WGN, Chicago Evans Fur Co., Chicago, 5 weekly t, 40 weeks, thru Auspitz & Lee. Chi Page 44 • August J, 1938 BROADCASTING • Broadcast Advertising