Broadcasting (July - Dec 1938)

COLORADO CHAIN STORES Assn.. Denver (political), on Aug. 1 starts a 15-week campaign on KOA. that city. Program, originally scheduled to start July 25, is titled Colorado's Hour and is to be similar in format to California's Hour which was broadcast over California stations approximately two years ago under sponsorship of California Chain Stores Assn. Professional and amateur talent will be used and Jack White, formerly program director of KGW, Portland, Ore., has been assigned advance talent scout for the series, which is being widely exploited in Colorado. Carl Stanton, radio producer of Lord & Thomas. Hollywood, will produce the series. David Taylor, Hollywood writer-producer, will assist him. Jack Runyon, assistant manager of Lord & Thomas Hollywood radio production office, is aiding Stanton in starting the series. COMMUNITY OPTICIANS. New York, is sponsoring Adrian O'Brien as the Community Singer, with Ann Leaf at the piano, on WABC, New York. Mondays and Wednesdays, 5:15-5:30. The program is a production of Network Features Inc.. New York. NEAL R. ANDREWS, president of Sales Affiliates. New York ( Loxol shampoo) was in Los Angeles during July conferring with Milton Weinberg Adv. Co. on plans for a fall radio campaign. KARL Sllni: STORES. Los Angeles, large Pacific Coast retail chain with more than 100 stores, has appointed Pacific Market Builders, that city, to handle its account, and on July 25 started a 13-week test campaign on KFI. Los Angeles, sponsoring Pat Bishop's six-weekly early morning quarter-hour news broadcast. This is the firm's first use of radio. S T A N I> A R D AIR CONDITIONING. New York, thru BBDO, is running a series of one-minute evening spot announcements on KDKA. Pittsburgh, through Aug. 31. LONGINBS-WITTNAUBR Co., New York (Longines watches), will sponsor Dr. Preston Bradley, pastor of the People's Church. Chicago, and one 'of that city's foremost public speakers, as a news commentator in a series of quarter-hour programs, broadcast six days weekly on WBBM. Chicago. During the spring Dr. Bradley broadcast a half-hour Sunday program of a similar nature for this sponsor. Agency is Arthur Rosenberg Co.. New York. HUDSON BAY FUR Co., presented its second annual Salt Lake Salute to Core red Wagon Dai/s on KSL, Salt Lake City, July 20. R. U. DELAPENHA & Co.. New York ( Hartley's marmalade), will begin twice weekly participation on Cfretchen McMullin's Cooking School on WNAC. Boston, and WEAN. Providence, in September. Gotham Adv. Co.. New York, handles the account. PROCTER & GAMBLE Co.. Cincinnati (Ivory Soap), has renewed its Italian program. Ivory Toicer. 10:4511 a. m. on WOV. New York. WPEN. Philadelphia, and WCOP. Boston. Program is placed through Compton Adv.. N. Y. RCPPERT BREWERY. New York, has named Lennen & Mitchell. New Y'ork. effective Sept. 1. Harry Winsten. who has handled the account at Kelly. Nason & Winsten Inc.. will join Lennen & Mitchell Aug. 15. According to Blayne Eutcher, of the latter agency, a local New York evening program will be used this fall. Thanks to Radio A SALT LAKE CITY lady approached Floyd Farr on KDYL's Inquiring Reporter program, broadcast her need of work, declaring that she could sew, mend, repair, dressmake — and gave her phone number. A week later, on the mike again, she reported the opening of Sara's Fixit Shop, direct result of her radio appeal and the flood of calls she received after her first broadcast. She now maintains that she intends to become a big radio advertiser. KELLOGG Co.. Battle Creek (cornflakes), on July 19 assumed sponsorship of the Tuesday. Thursday and Saturday evening broadcasts of Ed Thorgerson's Highlights in the World of Sports on WABC. New York. Monday. Wednesday and Friday sessions of the program, which is broadcast each weekday from 0 :05 to 6 :lo p. m.. have been sponsord since April by Sinclair Refining Co.. New York. Agency is J. Walter Thompson Co. EVANS FI'R Co.. Chicago, started The Radio Tattler on WMAQ, Chicago. Aug. 1. 10:30-10:45 a. m. five weekly, featuring Hal Tate in a gossip series about radio stars. CATBLLI'S FOOD PRODUCTS, Montreal, started July 20 a twiceweekly announcement campaign to run for 15 weeks over CFRB. Toronto ; CFPL. London: CKTB. St. Catherines ; CKLW. Windsor ; CHML. Hamilton. E. W. Reynolds & Co., Toronto, handles the account. , ESQUIRE Inc.. Los Angeles, newlyappointed Southern California distributors of New Yorker beverages, using radio for the first time, on Aug. 1 starts for 13 weeks, participation six times weekly in the Housewii-es Protective League on KNN, Hollywood. Firm plans an extensive fall campaign. using several Southern California stations. Hillman-Shane Adv. Agency, Los Angeles, has account. PROCTER & GAMBLE Co.. Cincinnati (Oxydol). on Aug. 1 was to add the following stations to its spot campaign featuring The Goldhergs : KFYR. Bismarck: WFAA. Dallas: WOAY. Omaha. KTT'L. Tulsa, was also aded to the CBS network carrying the series. Blackett-Sample-Hummert. Chicago, is agency. I. J. FOX Furriers, New Y'ork. has appointed Biow Co., New York, to direct advertising, and on July 25 started a five-weekly quarter-hour series featuring Jack Berch. tenor. The program is heard at 7:45-8 three nights on WEAF and two nights weekly on W.TZ. New York. SELL' The World's Greatest Oil Producing Area With PRIMARY COVERAGE lO,OQO*A. S ,pOOjW 5HR EVE PORT. LA. Represented TyTHE BRAN HAM CO. Agency Appointments W.G.B. OIL CLARIFIER. Kingston, N.Y. iW.G.B. oil filter), to Willard G. Myers Adv. Agency, New York, as of Aug. 1. Spot radio to be used later in the year. PHOENIX BAKING Co.. Phoenix. Ariz., to Scholts Adv. Service, Los Angeles agency, to handle its account and on Aug. 1 starts thrice weekly the transcribed version of Lone Ranger on KTAR and KVOA. KELLOGG Co.. Battle Creek, Mich., to Kenyon & Eckhardt, New York, for its new Gro-Pup dog food. FLEMING MFG. Co., East Providence, R. I. (Fram oil cleaner), to LarcherHorton Co., Providence. Radio may be used. WASHINGTON STATE Progress Commission, Olympia, to Washington State Adv. Agency, representing affiliated services of Strang & Prosser, Seattle : Western Agency, Seattle, and Syverson-Kelley, Spokane. FLEMING MFG. Co., E. Providence, R. I. (Fram Oil & Motor Cleaner), to LarcherHorton Co., Providence : using radio nationally through automotive jobbers. UNITED BISCUIT Co., Chicago, to Sherman K. Ellis & Co., Chicago, for Sawyer and Quality biscuits. A juvenile series for Sawyer biscuits, to start on WMAQ, Chicago, Sept. 26, may be extended to other stations later. OMEGA CHEMICAL Co., Jersey City (Omega oil), to RedfieldJohnstone, N. Y. PRINCESS PAT Ltd., Chicago (toilet preparations), to Gale & Pietsch, Chicago. MAYBELLINE Co., Chicago (eyelash dye), to McJunkin Adv. Co., Chicago. SNIDER PACKING Corp., Rochester (food products), to Charles W. Hoyt Co., N. Y. ADJUSTO TRAILERS, Denver, to Danvers & Trunk, Denver. BETTIS-SNODGRASS, Denver (Napoleon dog food), to Danvers & Trunk, Denver. TERMINIX Co. of Southern California, Los Angeles (termite control) to W. Austin Campbell Co., that city. Radio being considered in fall campaign. STURDY DOG FOOD Co., Syracuse, to Barlow Adv. Agency, that city. Radio will be used. CROWN OVERALL Mfg. Co., Cincinnati, O., to Grev Adv. Agency, New York. SAWYER BISCUIT Co., Chicago, to Sherman K. Ellis. New York. Don't Stop Me Even if you've heard this one before It's a good one and bears repeating WYOMING VALLEY Population over 300,000 (Wilkes-Barre District to you) is the third largest shopping center in Pennsylvania . . . within twenty mile radius of our transmitter live about 750,000 people. 450,000 right in our own county. More than in the entire state of Idaho. Cood earners and spenders. Forbes says : "Wilkes Barre is one of the ten best cities in the nation.*' Business is good and getting better. If you tell it to these folks over WBRE you can sell them. Our new RCA transmitter will be in operation in a short time. More power same rates. Usual good job will be done better. Basic NBC Red and Blue • NEW YORK • DETROIT • SAN FRANCISCO BROADCASTING • Broadcast Advertising August 1, 1938 • Page 45