Broadcasting (July - Dec 1938)

begin such operation until 1928. Mr. Shouse explained his data had been supplied by the WLW Technical Department and that he personally had not been aware of these other operations. Replying to Mr. Porter, Mr. Shouse said there were a number of national spot accounts carried on other stations in the Cincinnati area which were not used on WLW and that his organization had "solicited" them. Among them he mentioned Ovaltine, California Fruit Growers and Coca Cola on WCKY and Fitzpatrick Bros., Kitchen Cleanser, Purity Bakeries, American Tobacco and a cosmetic on WKRC. The question of WLW representation then was taken up by Mr. Porter. Mr. Shouse explained that Transamerican represents WLW exclusively on a national basis except in the 200-mile "home area" of WLW. When he joined the station last November, Mr. Shouse said, he found that both Transamerican and J. Ralph Corbett Co. repi-esented the station na. tionally. Because of conflicts, a new arrangement was negotiated whereby Transamerican took over national representation, with Corbett restricting its operations to the home area of WLW. He said I he understood Corbett had closed e its eastern and central offices since that time. Crosley Not Financially Interested in Transamerican : i Denial of Crosley ownership of a. 20% interest in Transamerican was voiced by Mr. Shouse after the question had been raised by Commission counsel. He said he was quite sure there was no such ownership arrangement either in the Crosley corporation or in any Crosley official. He pointed out that John L. Clark, former general manager of WLW, is president of Transamerican, but said there was no ownership arrangement of any character. Mr. Porter observed he had been informed that Warner Bros, owned 80% of Transamerican with 209<r reposing in Crosley. At this point, Mr. Porter began to hammer away at specific accounts' carried on WLW. Mr. Patrick restated his original objections to any inquiry into specific programs on the ground that the issue was not that of renewal of WLW's license to operate but only of extension of its experimental authorization to use 450,000 watts additional to its regular power of 50, never wrinkle 000 watts. There was much huddling on the bench as Messrs. Patrick and Porter in turn debated their views on this matter. The upshot was that Chairman Case ruled such questions admissible on the ground that the general matter of program policy had been opened by Mr. Patrick and that questions on particular programs would be permitted as the foundation for the general program policy. Mr. Patrick said he reserved the right to object to all such examination. The first colloquy developed in connection with the Chicago Bedding Co. account. Mr. Porter attempted to offer for the record continuity involving the program but explained that apparently an affidavit or letter from the National Association of Bedding Manufacturers, absolving WLW of any implication in connection with the continuity, apparently had been misplaced and that a search of the files failed to reveal it. Mr. Patrick objected on the ground that the complete file should be included and Gov. Case sustained the objection. Afterward, Mr. Porter said he had been informed that as far as he knew he had never seen the affidavit referred to and that he would be prepared to offer the material in the record as complete. Second on the specific program list was Kolor-bak, a hair dye. Mr. Porter first placed in the record the continuity of a particular Kolor-bak program and followed that with continuity of a program sponsored by Cystex, kidney remedy. Then he offered a copy of a Federal Trade Commission complaint and finding relating to Kolor-bak. This brought renewed objection from Mr. Patrick, who pointed out that the Trade Commission orders were dated 1929 STATION MANAGER GOING PLACES ! You probably wear, smoke or sleep under products of this industrially famous market. This territory is famed for its consistent activity. Yours to tap through the sales power of — For Sales at a Profit WAIR Winston-Salem, North Carolina Sears and Ayer National Representatives i. a that it Kentucky Don't forget, boys, yoU,d didn't contam lo" ^ neverwrinkle abrow ^ at all! And WAV E » ville station that ^ the 25-county Lou u Area^vith «g« sphere! within <>»r enure* nly .... By usmfZtonest-to-goodness for covering *e *>» wice the Lou^ville market an^g ^ for results per <^U*Vc. Outletthe proojl An fnt;ves National ^STX FREE & PETEK*> *^ PRODUCTION MANAGER TALENT THE TELEPHONE FILLS THE GAPS The broadcasting business is an intricate business. There is a flood of details that must be handled by many people and approved by many more. Quick, easy intercommunication is vital. The telephone is a nimble servant. You can talk to the man in the next office or to some one across the country or across the seas. You can talk with several people on the same connection by the use of Conference Service. The quick line to any person in any place phone line. Use it often. SALES DEPT. ADVERTISING AGEi BROADCASTING • Broadcast Advertising August 1, 1938 • Page 55