Broadcasting (July - Dec 1938)

Page scan 000207 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000207
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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STRI .jfg* -ant. Landing the Big Ones Isn't Just Luck It's Knowing How * Nearly every national and regional radio advertiser, prospective radio advertiser and advertising agency reads BROADCASTING. Knowing which waters the finny species prefer . . . the right tackle . . . the proper lures . . . and expert handling after the strike ... all go to make the successful fisherman. He's the man who lands the big ones. |[ And so it is in influencing radio advertisers and agencies to use time on your station. |[ Even earlier than usual, spot campaigns are getting under way. Many more are being made ready for fall and winter. Advertisers, agency executives and station representatives tell us it looks like one of the biggest seasons in commercial radio history. |f Utoadcaitlng, the trade journal of the radio advertising fraternity, offers you a direct and effective channel to your best prospects. \ Advertising in its columns is the economical way to tell the story of your audience, your market, your sales successes. |f Many of the most progressive and successful broadcasters land numerous Big Ones through consistent advertising in jStoad editing \* J[ Plan your Uxoadcaiting campaign today to assure your station of the Bag Limit . . . we'll be pleased to assist you.