Broadcasting (July - Dec 1938)

Page scan 000232 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000232
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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mat* I Don't ever think that the Free & Peters man who calls on yon is merely working a "peddler's beat". Follow him for a few days and you'd find that for every hour he puts in as a salesman, he spends about five hours as a combination market analyst, detective, research man, and program director! Because look: We're in the business of selling time for our list of stations, of course. But the best way ive know to sell radio time is to help make radio time SELL MERCHANDISE. Next time one of us drops in, give us some dope about any job that's bothering you. Ten to one you'll get some worthwhile suggestions. Exclusive Representatives : WGR-UKBW Buffalo WCKY _ Cincinnati WHK-WCLE Cleveland WHKC Columbus \\ iH. Davenport WHO Des Moines WDAY Fargo WOWO-WGL Ft. Wayne KMBC Kansas City WAVE Louisville WTCN Minneapolis-St. Paul WMBD Peoria KSD St. Louis WFBL Syracuse WKBN Youngstown Southeast WCSC Charleston WIS Columbia WPTF Raleigh WDBJ Roanoke Southwest KTAT Ft. Worth KTL'L Tulsa Pacific Coast KOIIN-KALE Portland KSFO San Francisco KVI Seattle-Tacoma FREE & PETERS, inc. (and FREE, JOHNS & FIELD, INC.) foenm Radia Station JteftMseutatiues CHICAGO 180 K. Michigar Franklin 6373 NEW YORK 247 Park Ave. Plaza 5-4131 DETROIT New Center Bldg trinity 2-8444 SAN FRANCISCO One Eleven Sutter Sutter 4353 LOS ANGELES C. of C. Bldg. Richmond 6184 ATLANTA Bona Allen Bldg Jackson 1678 Page 12 • August 15, 1938 BROADCASTING • Broadcast Advertising