Broadcasting (July - Dec 1938)

f? lI* ADDS WNBC Going Full Time STAR NAMES COYLE AS RADIO CONTACT 2 NOW.... 9 OUT OF EVERY 10 RADIO HOMES ON THE PACIFIC COAST ARE WITHIN 25 MILES OF A... DON LEE STATION WNBC, New Britain, Conn., plans to begin by Oct. 1 operation full time with increased power recently finally authorized by the FCC, according to an announcement Aug. 1 by Richard W. Davis, general manager. The station has purchased an RCA 1 kw. transmitter and amplifier and a two-element array Truscon directional antenna, now in process of installation. Approximately $20,000 is being spent in new equipment. Now operating with 250 watts day, the station will use 1,000 watts day and 250 night on 1380 kc. Hillis W. Holt, engineer, is in charge of construction, assisted by his brother, Rogers S. Holt, WNBC chief engineer. WNBC observed its third anniversary July 15. New Firm to Operate Bulova Stations Formed GREATER New York Broadcasting Corp. has been incorporated at Albany, N. Y. with a capitalization of $850,000 to take over WOV and WBIL, New York, and WPG, Atlantic City, with Arde Bulova, New York watch manufacturer, as president, and H. A. Lafount as vicepresident. The first two stations are owned by the Bulova interests, having been purchased for $300,000 and $275,000 respectively. WPG will be purchased from the City of Atlantic City for $275,000 if approval is obtained from the FCC. It is planned to shift the 1100 kc. frequency, on which WPG operates full time except for 6 to 8 p. m., sharing with WBIL, into New York in order to make WOV, now limited time on 1130 kc, a full-time outlet on 1100. WOV would vacate its 1130 kc. assignment since a 50 kc. separation is required for stations in the same metropolitan area. The proposed sale of WPG to Bulova was approved by the Atlantic Citv board of commissioners July 7 [Broadcasting, July 15]. Sidney in Hollywood LEWIS K. SIDNEY, manager of WHN, New York, who is also in charge of M-G-M radio, has returned to Hollywood from New York after checking on the station's activities and conferences with Nicholas M. Schenck and other Loew Inc. executives. He will continue to supervise production of Good News of 1938 which resumes on the NBC-Red network Sept. 1 under sponsorship of General Foods Corp. (Maxwell House Coffee). Last season's production organization will be in charge of the program again. Ed Gardner will produce the weekly show, with Meredith Willson, NBC western division musical director, in charge of music. The series will continue to emanate from Hollywood. Corn-Kix Expands GENERAL MILLS, Minneapolis, (Corn-Kix), on Aug. 22 will start Those Happy Gihnans on a split NBC-Red and Blue network. Aired in the afternoon, the series will be broadcast on about 20 network stations. The program is presently aired five weekly in a quarter-hour disc series using 30 stations with fall expansion likely. BlackettSample-Hummert, Chicago, is agency. Coyle WILLIAM E. (BILL) COYLE, for the last five years with NBC's Washington stations WRC and WMAL, on Aug. 15 joins the Washington Star as director of radio activities. The Star recently acquired WMAL, NBC Blue outlet, by purchase of its capital stock for $ 3 00,00 0. The station, however, is being operated under lease by NBC. Presumably the Star will acquire the station license and operation in February, 1941, when the leasehold expires. Mr. Coyle will be liaison officer between the Star and NBC, handling special features for the newspaper over the station. Since its acquisition of the capital stock of WMAL, the station has adopted the background announcement WMAL, The Evening Star Station. Mr. Coyle has been night supervisor of NBC's Washington studios and sports announcer. He joined the announcing staff five years ago after having worked for WTIC, Hartford. He attended Trinity College in Hartford. Mr. Coyle this year started a class in radio broadcasting at Catholic University, Washington. Charles (Bud) Barry, who joined the WRC-WMAL announcing staff in February, 1937, has been named to succeed Mr. Coyle as night supervisor by General Manager Kenneth H. Berkeley. Aided By Court Ruling, WOL Completes Towers WITH Judge Mattingly of Prince Georges County circuit court, Maryland, refusing to issue an injunction restraining WOL from erecting its towers near the Queens Chapel airport, construction of the towers was completed Aug. 11 and the new 1,000-watt Washington outlet will be on the air on Sept. 1 as scheduled, barring unforeseen delays. Because the recently completed WRC-WMAL antenna is also near the airport, the court's decision was regarded as particularly significant. WOL, now operating with 100250 watts on 1310 kc, will operate after Sept. 1 with 1,000 watts full time on 1230 kc, using Western Electric equipment and two 230foot Blaw-Knox towers. With WOL leaving the local category, the FCC on Aug. 4 announced filing of an application by Lawrence J. Heller, Washington attorney, asking for authority to erect a new station in the capital using the facilities WOL is relinquishing. New Reynolds Test R. J. REYNOLDS Tobacco Co., Winston-Salem, N. C. (George Washington smoking tobacco), on Aug. 10 started sponsorship of Bill Dyer's sports broadcasts, heard six days weekly on WCAU, Philadelphia. In addition, the company is using announcements in Polish on WDAS, Philadelphia. Agency is Wm. Esty & Co., New York. RADIO program news and comment was dropped by all Detroit newspapers by an agreement effective Aug. 7. Only schedules are now carried. Located in San Luis Obispo. San Luis Obispo County. California. Operating full time. 250 Watts daytime. 100 Watts nighttime. 1200 Kilocycles. KVEC is the only radio station to service this area. Located in Marshfield, Coos County, Oregon. Operating full time. 250 Watts. 1390 Kilocycles. KOOS is the only radio station to service this area. BROADCASTING SYSTEM The Nation's Greatest Regional Network LEWIS ALLEN WEISS, General Manager 1076 West Seventh St.. Los Angeles, Calif. Affiliated With MUTUAL Represented By JOHN BLAIR & CO. Page 32 • August 15, 1938 BROADCASTING • Broadcast Advertising