Broadcasting (July - Dec 1938)

Page scan 000255 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000255
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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per cwn» sm-es *** ***n , S449.62 $270.10 Total Retail ^ 68 U • 26 48 19.47 Restaurants ^ lQ Q4 Drugs " ?3 62 37.63 General Merch ^ ^ APP0^1 71>97 37.52 Automotive ^ l6 03 Filling Stanons ^ ^ Furniture iV COLORADO SPRINGS and In this area, KVOR is THE home station • With retail sales of nearly $450 per person, wealthy, liberal-spending Colorado Springs is an essential consideration in ■western merchandising. In food stores, for instance, Colorado Springs spends at the rate of an average city nearly twice its size, and a total in excess of 44 larger cities. In drug stores, it spends three times the U. S. average, a total greater than in 152 larger cities. The most direct route into the homes of Colorado Springs and Southern Colorado, the way to turn this market's extraordinary spending power most profitably into sales, is through KVOR, the home station which most completely serves and satisfies this region. SOUTHERN COLORADO GET THE FACTS • Send for the booklet "Discoveries," just off the press, which tells the impressive story of KVOR's popularity and prestige in Southern Colorado. H-TB 1 VOR LISTENING AREA "BRH ~ I I PRIMARY □ SECONDARY COLORADO SPRINGS 1000 WATTS FULL TIME Affiliated with WKY, Oklahoma City and the Oklahoma Publishing Company NATIONAL REPRESENTATIVE THE KATZ AGENCY. INC. _