Broadcasting (July - Dec 1938)

Page scan 000257 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000257
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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ARE YOU "TUNED IN" TO THE WEST'S 3«b LARGEST MARKET? . L .nner California! A rich, responsive market with a radio beam . . . the McClatchy Stations . . . leading straight to sales results! Tests prove that you can NOT cover this great trading area with San Francisco or Los Angeles stations . . . that you CAN obtain COMPLETE coverage with Inner California's "home network" whose popular stations are regular NBC Red & Blue outlets.* Are the McClatchy Stations on YOUR Pacific Coast schedule? Are YOU getting the benefit of this COMPETITIONPROOF audience? Spot or network, day or night, 80^ of Inner California radio families are regular listeners to these "home" stations. These people have tremendous buying power! All four of Inner California's key distributing centers . . . Sacramento, Fresno, Stockton and Bakersfield . . . stand high among the nation's leaders in per capita retail sales! Tune in on Inner California for measureable results! "TESTING" and exclusive The McClatchy Stations, owned and operated by the McClatchy Broadcasting Company . . . affiliated with the Sacramento Bee, Fresno Bee and Modesto Bee . . . provide an ideal set-up for KFBK SACRAMENTO NBC-Red & Blue K WG STOCKTON NBC-Red & Blue KMJ FRESNO NBC-Red & Blue KERN BAKERSFIELD NB C-Red & Blue KOH RENO, NEVADA CBS ★ Represented nationally by the PAUL H. RAYMER CO. New York • Chicago • Detroit San Francisco because of their isolation coverage. The McClatchy Broadcasting Company maintains a top rank merchandising service comparable to the best in the nation. For all marketing information concerning the important Inner California trading area, sales helps, etc., write or wire the McClatchy Broadcasting Company, Sacramento. *For a complete coverage of alt California use the California Radio System, which includes the McClatchy Stations and popular station outlets in San Francisco, Los Angeles, Long Beach and Santa Barbara. McCLATCHY BROADCASTING COMPANY California Radio Sy SACRAMENTO CALIFORNIA BROADCASTING • Broadcast Advertising August 15, 1938 • Page 37