Broadcasting (July - Dec 1938)

'Kudu* WILSON & Co., Los Angeles (meat pai-kers ), using radio for the first time in a six-week test campaign, is sponsoring the quarter-hour thrice weekly Let's Hare a Parti/ on KM PC. Beverly Hill, Cal. Studio audience participates, and at each broadcast sponsor serves samples of the advertised product. Contract started Aug. 1. with placement direct by V. E. (Tony) Whan, sales promotion manager. l'ETER DOELGER BREWING Corp.. Harrison, N. J., has started Mellow Melodies, a half-hour variety show, on WMCA. New York. Wednesday evenings. Using Do You Remember? as a theme, the program ties up events and characters of past years with the popular music of those days. A] Fairbanks, sales manager of the company's package department, is featured on the program as tenor soloist. Program was placed direct. PHILADELPHIA Rapid Transit Co, during August is broadcasting announcement twice daily three days a week on KYW. Philadelphia, placed through Barnes & Aaron agency. Starting July 2i>, Philadelphia Hairy Products, for its Dolly Madison and Aristocratic Ice Cream, is using the same station for weather reports at 9 a. m. and 11 :(>."> p. m.. and temperature reports at 11 :55 p. m. daily, placed through Scheck Adv. Agency. Newark. W. C. MacDONALD. Montreal, cigarette manufacturer, started a 5-weekly test program. Minute M i/steries. Aug. 2 on CKCL. Toronto. Tandy Adv. Agency. Toronto, handles the account. GENERAL FOODS CORP.. New York, will sponsor a series of 1'ti halfhour programs in Jewish, starring Molly Picon. Tuesday evenings on WMCA. New York, beginning Dec. (i. Series was placed through Advertisers' Broadcasting Co., N. Y. ARCABE Inc., New York, on Oct. 12 will start a test series of two tenminute programs weekly on W.IZ. New York, for its hand lotion. Other spot stations may be added later. Agency is White-Lowell, New York. GEBHART CHILI POWDER Co., San Antonio, will start an extensive Chicago advertising campaign Oct. 1, using radio and "L" carcards. Agency is Grant Adv. Agency. Dallas. G E N E R A L MILLS. Minneapolis (Gold Medal Kitchen Tested flour), was to start a test campaign on WHO. Des Moines, Aug. 15 using Caroline Ellis, a five-weekly quarterhour live dramatic serial with plans for possible expansion in the fall. Blackett Sample-Hummert. Chicago, is agency. ujeed 8 compnny RflPf0 STATION REPRESENTATIVES NtUJ YORK • CHICAGO I oeTKcn-ski* r am/Cisco Ban on Endorsement NEW continuity ban at WTAR, Norfolk, Va., has been imposed on copy in which the announcer is called upon to give personal endorsement to a product or service. The ban does not restrict such testimonials entirely, but the advertiser must enter into a separate agreement with the announcer agreeable to him. Beer and bread accounts, which had employed this method, forced the new ruling. FINAL plans for the new Lutheran Hour series on a special Sunday hookup were to be decided in mid-August at a conference of the Lutheran Hour Executive Committee, on behalf of the church, and Kelly, Stuhlman & Zahrndt, St. Louis agency handling the account. An enlarged network is proposed for the coming season. BONDS 17 DO(i FOOD Co. Inc.. Los Angeles, using radio for the firs' time, and placing direct, on Aug. 15 starts for IS weeks participation six limes weekly in the combined Housewives Protective League and Sunrise Salute programs on KNN. Hollywood. BENJAMIN FRANKLIN Life Assurance Co., San Francisco (insurance) an occasional user of radio time, placing direct, is sponsoring the six-weekly quarter-hour World Wide Slews on KMPC, Beverly Hills. Cal. Contract is for Pi weeks, having started Aug. 3. Baron von Egidy is commentator. SI R-WAY SALES Co.. Los Angeles (electric hairbrush), a frequent user of radio time, placing direct, is using 18 transcribed announcements weekly on KGER, Long Beach, Cal. Contract is for 13 weeks, starting Aug. L Firm will also start a thrice-weekly program on KFWB, Hollywood in September. MENNEN Co.. New York, has announced a new product, Quinsana deodorant powder, whose advertising will be handled by II. M. Kiesewetter Adv. Agency. No promotion will be placed for several months. PROCTER & GAMBLE'S Vic <(• Sade is now heard three times a day in the New York area; by transcription on WOK at S:30 a. in., at 11:15 a. in., on NBC-Blue I W.TZ I . and al 1:15 p. m. on CBS (WABCL The program, in the interests of Crisco. replaced Houseboat Hannah on WOR on Aug. 1. MADISON PERSONAL LOAN Co., New York, on Sept. 11 will start a 26-week schedule of four different shows on WHN, New York, totaling 17 quarter-hours weekly. Elton Britt and His Yarieti/ Shoir will account for six quarter-hours; racing results, four days, 5 :45-6 p. m. ; UP news. 6 quarter-hours, and Madison Neios Reporter will be heard Sundays at 2:45-3 p. m. Klinger Adv. Agency. New York, is in charge. FTC Stipulations STIPULATIONS i n v o 1 v i n g allegedly unfair representations on behalf of products have been agreed on by the Federal Trade Commission with Vince Laboratories, New York (Wm. R. Warner & Co.) on claims for Vince; RCA Mfg. Co., Camden, on prices for radio receivers; E. Fougera & Co., New York, on claims for Roche's Embrocation; with Donalds Ltd., Jersey City, on claims for Vapex. Agency Appointments PURE MILK CHEESE Co., Chicago, to Ruthrauff & Ry^n, Chicago. PHILLIPSJONES Corp., New York (Van Heusen collars, shirts, pajamas, neckwear), to Chester H. McCall Co., N. Y. BONETTI FRERES, Paris (Diadermine, facial cream), to Wales Adv. Co., N. Y. MASTIN PRODUCTS Co.. New York (Eve-Lifts, cosmetic product), to Briggi & Varley, N. Y. MORRIS B. SACHS. Chicago (retail clothier), to Wade Adv. Agency, thit city. Will continue the Suchs Amateur Hour, a Sunday series on WENR, Chicago. KLIX Inc., Los Angeles, (KLIX Kernels), to Theodore B. Creamer Adv., Hollywood. July 27 started using five stations in Los Angeles County in a four-week test campaign. A regional fall campaign is planned. HOOD LAX Corp., New York (Intestinal bulk preparation), to Metropolitan Adv. Co., N. Y. SELMA PRODUCTS, Hollywood (Ri-Muv hair remover) , to Raymond R. Morgan Co., that city, to direct its national advertising. Started July 27 for 13 weeks on KSFO. San Francisco, with a fiveweekly quarter-hour program. BEL PAESE SALES Co.. New York (Bel Paese cheese), to Philip Ritter Co., N. Y. VADSCO SALES Corp., New York (Quinl<»x) to Lawrence C. Gumbinner, New York. MISS CHARM SALES Co.. New York, (external reducers) to Casper Pinsker Adv., New York. I. R. Gwirtz, account executive. PETER DOELGER Brewing Corp., Harrison, N. J., to Leonard F. Winston. New York. Currently sponsors half-hour weekly show. Mellow Melodies, on WMCA, New York. E. R. SQUIBB & Sons. New York (drug products), to BBDO. New York, for institutional advertising. INDUSTRIAL TRAINING Corp., Chicago, to James R. Lunke & Associates, Chicago, its complete account including radio and trade publications. Kirkenrlale to Agency WILLIAM A. KIRKENDALE, for the last two years with ScrippsHoward Radio Inc., resigns effective Sept. 1 to become managing director of Interstate AdvertisingAgency, Cleveland. W. B. Dye, space buyer for the agency, has been promoted to commercial manager. Mr. Kirkendale during the last six months has been commercial manager of WMPS, Memphis, and before that was in charge of sales and production at WCPO, Cincinnati. James Hanrahan, Scripps-Howard vice-president, has shifted his headquarters to Memphis. THE SECOND Midwest Broadcasting Conference will be held Dec. 1-3 at the Medina Athletic Club. Chicago, according to an announcement byHarold Kent, head of the Chicago Radio Council. WRITER BIDDICK COMPANY LOS ANGELES SAN FRANCISCO SEATTLE DON GOULD of the Ross Federal Research, survey organization, San Francisco, has been transferred to Minneapolis as branch manager. Imagine this guy trying to tell me that Western Electric didn't introduce stabilized feed back' BROADCASTING • Broadcast Advertising August 15, 1938 • Page 53