Broadcasting (July - Dec 1938)

business this fall than during the early part of this year." R. R. Faryon of the Toronto office of Lord &, Thomas of Canada — "Radio will be greater than ever before. We have two new campaigns, one of which is new to radio, and a revival of a couple of old radio accounts. In Montreal we have two new radio accounts. Spot broadcasting will be extended in volume." Miss Betty McCracken of J. J. Gibbons, Toronto office — "More surveys and investigations are being made by advertisers than ever before. Prospects are good." Miss F. M. Wright of A. J. Denne & Co., Toronto — "Radio prospects are better than last year. A number of advertisers will start signing around August 15, the Canadian National Exhibition being a factor in appropriations. United States business conditions will reflect in Canadian radio advertising." G. H. MacDonald of Richardson & MacDonald Adv. Service, Toronto— "We expect a pretty heavy fall and winter in radio in Canada. Advertisers are now all conscious of radio. We have found that children's periods are now nearly all filled up on numerous Canadian stations." E. M. Putnam of Ronalds Adv. Agency, Montreal office — "We do not care to make any statement regarding the radio advertising outlook at the present time except to say that we expect that all our present contracts will be renewed." D. S. Grow of Grow & Pitcher Broadcasting Agencies (transcriptions), Toronto office — "Our radio business is double that of last year and going up definitely. We have signed up two new advertisers, one with coast-to-coast schedule and the second to cover two provinces." N. P. Colwell of Joseph Hershey McGillvra, Toronto — "The change from non-exclusive to exclusive station representation early this year has changed the outlook of the advertising agencies towards radio, and prospects look better than ever." H. G. Gonthier of the Montreal office of Vickers & Benson Ltd., states— "The outlook for 1938-39 is exceptionally bright. Conditions could be better but there is more confidence in every branch of business and a better and more philosiphical attitude on life on the part of the masses." Plans of Spot Advertisers for Autumn and Winter DIA Industries! DIU Payrolls! Advertisers over WAIR often express amazement at the quick, constant response from listeners. WAIR is a sales producer if there ever was one. WAIR Winston-Salem, North Carolina National Representatives Sears & Ayer Acme Feeds, Forest Park, 111. Will continue Sept. 1 with sis weekly spot announcements varied with 15-minute discs and live stock quotations on WIRE WOWO WHIG WLS WIBA KATE WHO for 52 weeks. Stations may be added to the list during the fall months. K. E. Sheppard Adv. Agency, Chicago, is agency. Acme White Lead & Color Works, Detroit Will use spot to supplement its series featuring Smilin Ed McConnell on 28 NBC-Blue stations. Henri, Hurst & McDonald, Chicago, is agency. Aero Industries Technical Institute, Glendale, Cal. This aircraft school is planning a national campaign using spot announcements in selected territory. Agency is R. H. Alber Co., Los Angeles. Albers Bros. Milling Co., Seattle Will continue throughout the fall with Good Morning Tonite over six NBC-Red network stations on the Pacific Coast. Contract was recently renewed. Account handled by Erwin. Wasey & Co., San Francisco. Alkine Laboratories, New York On Oct. 3 will start participation in Hollywood Sound Stage, five days weekly on WHN. New York. Agency is H. ML Kiesewetter, New York. American-Chiffon Co.. Chicago Now using spot test for silk hosiery on WWVA and plans a spot campaign for fall. First United Broadcasters, Chicago, is agency. American Cranberry Exchange, New York Confines its advertising of Eatmore cranberries to the late fall and early winter holiday season, and is expected to follow its habit of previous years and use spot announcements and participation in domestic science programs on a number of stations in November and December, placed through BBDO, New York. American Home Products Co., Newark Using Easy Aces transcriptions on absut 35 stations in addition to NBCBlue, for Anacin. Plans to continue this schedule without change. Agency is Blackett Sample Hummert, New York. American Laundering Institute, Joliet, HI. This cooperative institute will soon start a test in the Cleveland area and plans to use spot on a probable national basis during the fall. BBDO. Chicago, is agency. American Molasses Co., New York Will use cooking school participation on one or two stations. Agency is Chas. W. Hoyt Co., New York. American Products Co., Cincinnati _For its household products will use 15-minute disc series four times weekly on a national basis, stations and time to be selected. Presba-Fellers & Presba, Chicago, is agency. American Tobacco Co., New York Last winter used about 60 stations for a spot announcement campaign for Lucky Strike and may start similar schedules this fall. Agency is Lord & Thomas, New York. Armstrong Cork Co., Lancaster Has renewed The Heart of Julia Blake. WBS transcription series for lineoleum, on 20 stations, through BBDO, New York. Anglo-California National Bank, San Francisco Will carry on through the fall with its currently pretentious list of spot announcements over KYA. San Francisco and KROW, Oakland, which call attention to its automobile finance department. All the major automotive dealers in the San Francisco Bay district, who are clients of the bank's finance department, are given joint space on the spot announcements to advertise their particular makes of autos. The agency is McCann-Erickson, San Francisco. Arcabe Inc., New York Will start Tour Escort & Aline. featuring Brick Holten and Al and Lee Reiser, on W.JZ. New York. Wednesdays and Fridays. 9 :30-9 :40 p. m., for toiletries. A spot schedule may be started later in the fall. Agency is White-Lowell, New York. Bank of America, San Francisco Recently renewed its live talent program House of Melody over 12 stations of the Mutual-Don Lee network in California. The agency is Charles R. Stuart, San Francisco. Barney's Clothes, New York Will continue programs and spot announcements on five local stations. Agency is Alvin Austin Co.. New York. Benrus Watch Co., New York Using spot announcements, time signals and station breaks on 15 stations east of the Mississippi, and will add to the list before the end of the year. Agency is Brown & Tarcher, New York. Berry Bros., Montreal To renew programs which ran this past season for from 6 to 13 weeks over CHS.T. St. John. CHNS, Halifax, CFCO, Chatham, CFAC. Calgary for paint. Agency is Ronalds Adv. Agency Montreal. Best Foods, New York Will use five-minute news programs on a large list of stations for Nucoa. Hellman's mayonnaise. Over 200 stations were used last year for oue-minute transcriptions. Agency is Benton & Bowles. New York. Beverwyck Breweries, Albany Considering a campaign of quarter or half-hour programs along the eastern coast, especially in New England and New York. Account is handled by Peck Adv. Agency, New York. Blue Dew Corp., Buffalo Plans to start advertising in Canada this autumn over a number of Ontario stations. Type of program or number of stations not yet decided. Agency is Ellis Adv. Co., Toronto. Beatrice Creamery Co., Chicago Boericke & Runyon, San Francisco For its Meadow Gold ice cream and butter will start a half-hour weekly disc series Aug. 19 on WCAE and KLZ featuring Francis X. Bushman in a show titled Meadoic Gold Roundup. Lord & Thomas, Chicago, is agency. Bauer & Black, Chicago Will use spot this fall on an undetermined number of stations. Agency is Blackett-Sample-Hummert, Chi Bell & Co., Orangeburg, N. Y. Will use one-minute announcements five or six times weekly on a small list of stations in a test campaign for Bell-Ans indigestion remedy, placed by Anderson, Davis & Platte, N. Y. Dr. Bell Wonder Medicine Co., Kingston, Ont. Starts in October with thrice-weekly transcriptions for 26 weeks on CBL, Toronto, CKY, Winnipeg, CFNB, Fredericton. Transcriptions prepared by Dominion Broadcasting Co., Toronto. Bell-Brook Dairy Co., San Francisco Plans to continue throughout the fall season with its juvenile amateur show Uncle Harry's School Days on KYA five days a week. The agency is Long Adv. Service, San Francisco. f real TlCgi Ready! Will continue its transcribed musical program on KSFO throughout the fall on behalf of Eopa products (medical), which is broadcast twice weekly. Howard E. Williams Agency, San Francisco, handles the account. YOU can have for the asking a new 32-page book showing the most startling survey in Chicago Radio History, field intensity surveys and data that prove these stations America's greatest publicity investment! WGES-WCBD-WSBC Chicago 250 WATTS 1420 KC Studios in Albert Lea and Austin MINNESOTA Page 58 • August 15, 1938 BROADCASTING • Broadcast Advertising