Broadcasting (July - Dec 1938)

Self-Locking Tilting Heac Cannot be Acoustically Overloaded MULTI-UNIT Dual Diaphragm MICROPHONE An outstanding achievement in microphone construction for night club and public address installations. Maximum amplification without feedback. Cannot be acoustically overloaded. Made in two models. MU-2 constructed with two dual diaphragm crystal units using four small diaphragms. MU-4 uses four dual diaphragm crystal units and eight diaphragms. Black and chrome. Complete with three-prong interchangeable locking connector and 25-ft. cable. LIST PRICES MU-2 $29.50 MU-4 $39.50 ASTATIC Microphone Laboratory, Inc I Dept. 0-10 youngstown, Ohio I Licensed Under Bush Development Co. Patents u Brown & Williamson Tobacco Corp., Louisville For Avalon cigarettes is using Plantation Party, half-hour transcribed series, which will probably expand nationally. Stations recently added are KPRC WGBI WHP WFBG WERE. Others carrying the series are KPO KNX KOMO KOA KOIN KHQ KSL. The program is broadcast live on WLW and WGN. Russell M. Seeds & Co., Chicago, is agency. Will continue with no major change its schedule of news and sports programs on some 20 stations for Avalon cigarettes and Big Ben tobacco, as well as its recently started variety show on WNEW, New York, from 11 to 12 nightly. Agency is BBDO, New York. W. K. Buckley Ltd., Toronto Will increase twice weekly live talent shows over CFRB, Toronto, which have been running all summer to five weekly in autumn, and use transcribed spots over 32 other Canadian stations during the autumn and winter months for proprietary products. Agency is Tandy Adv. Agency, Toronto. Bulova Watch Co., New York Now using time signals on 148 stations and will continue to add to the list. Agency is the Biow Co., N. Y. Bunte Bros., Chicago For its candies will use spot this fall, probably on a national basis. Erwin, Wasey, Chicago, is agency. Calavo Growers of California, Los Angeles Will use participation and home economics programs, supplementing this with day time spot announcements in selected markets. Campaign date has not been set, it depending upon maturity of the avacado crop. Agency is Lord & Thomas, Los Angeles. Dr. W. B. Caldwell, Monticello, 111. Cardinet Candy Co., Oakland, Cal. THE MOST POWERFUL STATION between St, Louis Dallas and Denver Covers the Heart of the Triangle 25,000 WATTS NATIONALLY CLEARED CHANNEL COMPLETE NBC PROGRAM SERVICE More population, more radio sets and more spendable income than any other Oklahoma station, with extensive coverage in Kansas, Missouri and Arkansas. EDWARD PETRY & CO., Nat'l Representatives New York Chicago Detroit San Francisco K V O O THE VOICE OF OKLAHOMA" — TULSA Will start Monticello Party Line, five weekly transcriptions, Sept. 26 on about 45 stations in a national campaign. Cramer-Krasselt Co., Milwaukee, is agency. California Fruit Growers Exchange, Los Angeles With $1,000,000 to spend for exploitation of oranges and lemons, will continue present five-weekly half hour transcribed Sunkiat Time and weekly 30-minute recorded Boy Detective series on 18 stations in Canada and United States through fall. Spot announcements and participating programs will probably be used for its products division. Agency is Lord & Thomas, Los Angeles. California Fruit Products, Hollywood Will participate in home economic programs in selected markets in a fall and winter campaign, to start probably in September. Recently used fiveminute transcribed commercials on KSC.J, Sioux City and KGKO, Fort Worth, in a test. Gerth-Knollin Adv. Agency, Los Angeles, has account. California Pension Plan, Hollywood Now using four-weekly half-hour talks on 5 California Broadcasting System stations (KFWB, KERN, KM J, KWG, KFBK) and also on KMTR, Hollywood and KYA, San Francisco. Will continue through Nov. 8 with new stations being added to the list. Cinema Adv. Agency, Los Angeles, has account. California Walnut Growers Assn., Los Angeles Will use a transcribed musical program in a special test campaign starting in early October. Major markets will be used, with placement through Lord & Thomas, Los Angeles. Dr. F. E. Campbell, Los Angeles Using daily spot announcements and quarter-hour programs on six Southern California stations, has increased his radio appropriation more than 20% for fall and winter. Will add more stations to list starting in September. Allied Adv. Agencies, Los Angeles, has account. Canada Starch Co., Ltd., Montreal Starts three weekly transcriptions in September on CKY. Winnipeg, C.JIC. Sault Ste. Marie. CFCH North Bay, C.TKL, Kirkland Lake, CKGB. Timmins, and continues transcriptions on CBM. Montreal. Sports broadcasts on CKSO Sudbury and CKAC Montreal, continue. Hour amateur show weekly starts September 1 on CKCH. Hull. Spelling bee starts Oct. 8 on CKAC, Montreal, and CHRC. Quebec. Agency is Vickers & Benson. Montreal. Canada Dry Ginger Ale, New York Will continue its widespread use of local programs, chiefly news, placed through J. M. Mathes, New York. Canadian Fur Trappers Corp., New York Will use about 10 stations in the east for programs and announcements. WNEW, New York, is now carrying 7 quarter-hours and 18 spot announcements a week. The business was placed direct by the company through Sam Dornfeld. Canadian National Carbon Co., Toronto Continues till end of year with one minute dramatized spots over 15 western Canadian stations for Everready batteries. Adds 4 northern Ontario stations to list with one minute dramatized spots in September. Agency is Clark E. Locke, Toronto. Now using the NBC-Red network in the West featuring Hal Burdick in the Night Editor and plans to remain on the air throughout the remainder of the year. Because of time conflict may have to make a change, but that is indefinite at present. Also will place spot business throughout various sections of the East, using transcribed versions of Night Editor — a 15-minute show. Account placed through Tomaschke-Elliott, Oakland. Carter Medicine Co., New York Will continue its one-minute announcements on a large number of stations across the country for Carter's Little Liver Pills, through Street & Finney, New York, and Spot Broadcasting, New York. George W. Caswell & Co., San Francisco The oldest continuous radio advertiser in the West is off the air for the time being. No definite plans for a return. The agency is Long Adv. Service, San Francisco. Chalybeate Mfg. Co., San Francisco Plans to continue throughout autumn with its present series of spot announcements on KRFC and is considering increasing its radio time. Account handled througn Rufus Rhoades & Co., San Francisco. Miss Charm Sales Co., New York Planning an announcement campaign for its reducing cream to start in September, using six announcements daily on small stations in upstate New York. Agency is Casper Pinsker, New York. Chevrolet Motor Co., Flint, Mich. Now using 196 stations for its Musical Moments program, on a onea-week basis. Earlier this year around 350 stations were scheduled at one time, and expectations are that a rise may come after the present curtailed summer schedule is completed at the end of this August. Expectations are also that the introduction of the 1939 models in the fall may bring the usual considerable number of spot announcements on a nationwide basis. Agency is Campbel-Ewald Co., Detroit. Childs Restaurants, New York Will continue three programs weekly on WOR, Newark. Agency is Blackett-Sample-Hummert, New York. Chilean Nitrate of Soda, New York Last year the company used quarter-hour transcriptions on about 10 southeastern stations ; the same number will be used this fall for a halfhour program. Agency is O'Dea, Sheldon & Canaday, New York. China Kiln, Detroit Using spot announcements over almost all Detroit stations. Agency is Whipple & Black Adv. Co., Detroit. COLUMB US 5GH90 WATTS DAY Page 60 • August 15, 1938 BROADCASTING • Broadcast Advertising