Broadcasting (July - Dec 1938)

Christian American Crusade. Los Angeles Will continue its present six-weekly quarter-hour talks on KFOX. Lous Bench, Cal., and KMPC, Beverly Hills, Cal., and in mid-September add other California stations to the list, using transcribed as well as live talent programs. Agency is Uhl Service Adv., Los Angeles. Chrysler Corp., Detroit Last year made available spot recordings for Chrysler dealer use at time of new car announcement, and likely will follow same procedure this fall, although definite decision has not yet been made. No factory spot program contemplated. Agency is Lee Anderson Adv. Co., Detroit. Clorox Co., Oakland, Cal. This company will continue using spot announcements throughout the fall on one Chicago station. It is problematical whether it will increase its time at the present. Account placed by Erwin, Wasey & Co., San Francisco. Cluett Peabody & Co. of Canada Kitchener, Ont. Will start in fall quarter-hour program in key cities from coast to coast. Agency is Cockfield Brown & Co., Toronto. Coast Federal Savings & Loan Assn., Los Angeles Currently using spot and five-minute commercials on KFI. that city and KNX, Hollywood; will continue present schedule through fall and in January increase its Southern California coverage with additional stations. Elwood J. Robinson Adv. Agency. Los Angeles, has account. Colgate-Palmolive-Peet Co., Jersey City Quarter-hour, weekly musical show for Halo shampoo now on WTAM and WMAQ will expand in the fall on a possible national basis. Benton & Bowles-Chicago, is agency. Plans to use some one-minute announcements for Palmolive Soap and dental cream. Myrt <f Marge for Supersuds atid Hilltop House for the soap are heard on six stations by transcription in addition to CBS and the California Radio System. Agency is Benton & Bowles, New York. For Colgate tooth powder the quarter-hour series titled Stepmother will continue on a CBS network throughout the summer. It is understood that the Dale Carnegie series on NBC-Red for Colgate shaving cream which left the air July 9 will return in the fall. Benton & Bowles, Chicago is agency. Coca-Cola Co., Atlanta Sponsoring Singin' Sam transcriptions on about 102 stations, will continue the program and add to the list. Agency is D'Arcy Adv. Co., St. Louis. Commercial Credit Co., Baltimore Now using a dramatic program, It Happened So Quick, on WBAL, Baltimore, will expand to about 50 stations, via transcription. Agency . is O'Dea. Sheldon & Canaday, X. Y. Commercial Milling Co., Detroit Inactive at this time and plans for future uncertain. Earlier this year used participating time in women's programs over WJR. WTAM and KDKA. Agency is Karl G. Behr Adv. Agency, Detroit. Consolidated Cigar Corp., New York Will continue use of announcements on four stations, and may add. through Erwin, Wasey & Co., New York. Conti Products Co., New York Planning a fall schedule of spot announcements on about six stations for soap and creams. Agency is Bermingham Castleman & Pierce, New York. PASSES AN EXAM Mrs. Dalberg Wins Honors On Quiz Program MRS. TAMARA DALBERG, wife of Examiner Melvin Dalberg of the FCC, answering all but part of one question in the Umbrella Court quiz program on WRC, Washington, easily won top honors over five other contestants in the Aug. 9 program. Sponsored by the Washington Post with questions based largely on news items appearing in that newspaper, the program has been a highly successful promotion feature for several months. It takes its name from the fact that the questions, prepared by members of the newspaper's staff, are taken from an inverted umbrella. An audience watches the program in the WRC-NBC Washington studios. Consolidated Drug Trade Products, Chicago Will use a big national spot campaign during the fall with its advertising appropriation about the same as 1937 when it is said to have spent SI. !'."»( 1.(11 11 1, will] radio getting fourfifths of the business. Benson & Dall, Chicago, is agency. Continental Baking Co., New York Will use local women's programs and spot announcements on ten or more stations, through Benton & Bowles. New York. Crowell Publishing Co., New York Will continue its Jean Abbey and Carolyn Price local live programs on 16 stations, through Geyer, Cornell & Newell. N. Y. Currier's Tablets, Los Angeles Used a weekly quarter-hour live talent program on 10 Pacific Coast Don Lee network stations during spring and early summer, and is now planning a fall campaign. The former series will probably be resumed and in addition spot announcements and live talent programs will be used on approximately 20 other Pacific and intermountain stations as new territory for its product is opened. General Adv. Agency, Inc., Los Angeles, has account. Josephine Culbertson Cosmetics, New York Will use radio this fall, though plans are indefinite. Agency is Gussow. Kahn & Co., New York. Cosray Cosmetics, Los Angeles Used participating programs locally in spring as a test and is planning an extensive regional campaign to start in Sept. Stations and type of program to be used has not as yet been decided upon. Agency : Heintz, Pickering & Co.. Los Angeles. Foster Dack. Toronto Xow running weekly transcriptions for Mecca Ointment on CFRB, Toronto, which may be extended as was the case last spring to over 10 other Canadian stations. Agency is A. J. Denne & Co., Toronto. D'Arrigo Bros. Co., Boston Will resume its participation in Alfred McCann's Pure Food Hour on WOR, Newark, this fall for Andy Boy broccoli, placed through Neff-Rogow, New York. Harry Davis & Associates Los Angeles With offices in several Southern California cities, for its optical department is using six-weekly 10-minute and quarter-hour news broadcasts on KFOX. Long Beach and KRKD. Los Angeles, in addition to a weekly halfhour studio program on KFSD, San Diego. Will increase schedule on Sept. 1 adding more stations. Wesley Agency, Los Angeles, has account. R. B. Davis Co., Hoboken, N. J. W7ill use one-minute transcribed dramas twice daily, daytime and evening, five days a week, on about 30 stations for a fall campaign for CoCOmalt to begin Oct. 3, placed through J. M. Mathes, New York. Will use cooking schools on 15 stations, through Chas. W. Hoyt Co., New York, for baking powder. Day & Night Heater Co., Los Angeles Has been using daily time signals and spot announcements on 7 Pacific Coast and midwest stations and will substantially increase its activity during fall, adding stations to the list as new markets are opened. Agency is Hixson-O'Donnell Adv.. Los Angeles. Deisel-Wemmer-Gilbert Corp., Detroit Now sponsoring Neios Comes to Life drama for 30 minutes weekly over WJR and WTGAR. Spot plans for fall not yet completed. Agency is Brace Beemer, Detroit. D. L. & W. Coal Co., New York In addition to its network broadcast on MBS The Shadow will be heard via transcription on five stations, through Ruthrauff & Ryan, New York. He could only afford a rowboat before CKAC sent his company's sales skyrocketing! CKAC, Montreal (Canada's Busiest Station) M COHDITJOiMED mmom AT WA&JiMOTOM'S MOW HOTEL Aua'jjry Healthful Bleep and fj'atMpy S'xoM All Qutaide Moused ■f< flaabiuasib Lobbiea -£"< PuMiy Ameuibbj siovsiai Alao Made JDelit/iiLfully C'cauioxialole .By 'I"ie QuleS: flow QJ Z'te&x, Washed Ah jMaUuratly Ventilated Bediooim and 'juii-iu Ojti i'vwy lloo/, If ?ieleaed •-Jingle slomsix iiostx !|>4 Double slovaw hoisx $8 All vdih baih, of voiicse I 7ke c/ii/i Co-Hdttifrmd WABHIMV'l' O M, D. C. new Yoax vrfWJSt 83 1 S'litft /Wilis M'Jiiuy Hill #-2336 BROADCASTING • Broadcast Advertising August 15, 1938 • Page 61