Broadcasting (July - Dec 1938)

New Home of KRE, Berkeley, Cal. Gallenkamp Stores Co., San Francisco Now in the second year over the NBC-Red network stations on the Pacific Coast with its Professor Puzzletcit. Has had such satisfactory "cash-in" results from radio that it may increase radio budget for the fall and winter. Account placed through Long Adv. Service, San Francisco. Gas Appliance Society of California, San Francisco A periodic user of radio, this organization plans at least two extensive air campaigns this fall. The first campaign will stress the modern new gas ranges and the second other gas appliances. Approximately 20 stations in California will be used in each campaign, which will include spot announcements and 5 and 10 minute transcribed announcements. The radio budget calls for approximately the same expenditure as last fall. Account placed through Jean Scott Friekelton, San Francisco. Gebhart Chili Powder Co., San Antonio Will continue daily spot announcements on WIOD mid KARK and will use a spot series on one Chicago station this fall. Grant Adv. Agency, Chicago, is agency. Gemma Packing Co., New York (Gemma oil) Using three quarter-hours weekly on WBIL, New York, to run for 52 weeks, placed direct. General Baking Co., New York Will use a few children's programs this fall for Bond bread. Agency is BBDO. New York. General Brew Co., San Francisco Will continue spot announcements and time signals on nine stations in the West and is at present considering an increase in its radio time. McCann-Erickson, San Francisco is agency. General Dry Batteries of Canada, Toronto Started in August with daily dramatized spots over 14 western Canadian stations, to run for three months. Agency is A. McKimm, Toronto. General Electric Co., Schenectady For its keyboard touch radio which requires no aerial or ground connections, will use spot radio this fall. Plans are now in the works and no details are available. Agency is Maxon Inc.,. New York. General Foods Corp., New York Plans to use participating programs on two stations, through Young & Rubicam, New York, for Birdseye Frosted Foods. Planning a schedule of one-minute spot announcements for Certo. The list is not complete. Agency is Benton & Bowles, New York. General Mills, Minneapolis Will continue sponsorship of Pacific Coast League baseball games over a group of stations in California, Oregon and Washington until the conclusion of the season in the late fall. Account placed through Westco Adv. Co., San Francisco. Plans use of spot to supplement its one-hour, five-weekly program on a split NBC-Red and Blue network now broadcasting Betty & Bob, Arnold Grimm's Daughter, Valiant Lady. Hymns of All Churches. The quarterhour five-weekly disc series, Those Happy Gilmans. now on about 30 stations for Korn Kix breakfast food, will be expanded in the fall. Korn Kix is also sponsored on WGN, Chicago, in a test campaign that may be extended nationally. Program is titled Curtain Time, a half-hour Friday evening dramatic series. The Jack Armstrong series for Wheaties will continue in the fall on about 20 NBCRed stations. Blackett-Sample-Hummert, Chicago, is agency. General Motors of Canada, Toronto Will renew starting September national network commentator Beverly Baxter by shortwave from London, England, which was discontinued during the summer months. Agency is MacLaren Adv. Co., Toronto. Gilson Mfg. Co., Guelph, Ont. Starting with weekly Queer Quirks show over CFRB, Toronto, for furnaces, washing machines, refrigerators, during the autumn and winter months. Agency is R. C. Smith & Son Ltd., Toronto. Globe Investment Co., Los Angeles With six offices in Southern California, is currently using 14 hours weeklv on KEHE, that city and KFWR, Hollywood, and will add other stations to the list in fall, having increased its advertising budget. Agency is Stodel Adv. Co., Los Angeles. Goodyear Tire & Rubber Co., Akron « Will use spot radio in the fall, on a dealer-cooperative basis. The business is placed direct. Gordon Allen Ltd., Oakland, Cal. At present using spot announcements and participating programs on various stations in the Pacific Northwest and in Southern California for Par soap, but is contemplating a network program on the Pacific Coast this fall. Agency is Tomaschke-Elliott. Oakland. Gordon Baking Co., Detroit Will sponsor live local programs throughout Michigan for its Silvercup bread. Agency is Young & Rubicam. New York. Gospel Broadcasting Assn., Los Angeles Has increased its radio activity, using transcribed programs on 15 stations nationally in addition to Old Fashioned Revival Hour on 35 Mutual-Don Lee network stations. Will substantially increase coverage with live talent and transcribed programs, to include approximately 75 stations during fall and winter. R. H. Alber Co., Los Angeles, has account. Gray Remedy Co., Toronto May extend in autumn news broadcasts now used several times daily over CKOC, Hamilton. Agency is Canadian Adv. Agency, Toronto. Griffin Mfg. Co., Brooklyn At the conclusion of its summer CBS program for shoe polish, will be off the air until late fall when local live programs will be started on a few stations in Florida. In February a spot campaign will start for the country at large. Agency is Bermingham, Castleman & Pierce, New York. Grocery Store Products Sale Co., New York Will start a midwestern spot campaign for Fould's macaroni this fall, using spot announcements and participating in domestic science programs. Agency is Ruthrauff & Ryan, New York. Grove Laboratories, St. Louis Will start an extensive announcement campaign for Bromo Quinine in the fall, using several announcements daily on about 70 stations from coast to coast. Agency is Stack-Goble Adv. Agency, New York. Gruen Watch Co., Cincinnati Will supply transcriptions for local placement by dealers for a fall campaign for Gruen watches, handled by McCann-Erickson, New York. Guaranty Union Life Insurance Co., Beverly Hills, Cal. Used from three to seven weekly, 5 and 15-minute live and transcribed news commentary and other types of programs on 75 stations nationally during the past year. Has doubled its radio appropriation for 1938-39 and will substantially increase list of stations during fall, concentrating mainly in California with an insurance agent tie-in. Will also continue with spot announcements on the Don Lee network morning news broadcasts. Stodel Adv. Co., Los Angeles, has account. Gunther Brewing Co., Baltimore Through Erwin, Wasey & Co., New York, is using sports and news programs, on WBAL, musical programs on WJSV and WFBR, and announcements on WCAO. The list may be expanded. Hampden Sales Corp., New York Will use participation programs on WAAB, Boston, and WIP, Philadelphia, for the early fall, and will change and expand its schedule as distribution of its Powd'r-Base is widened. Agency is Hudson Adv. Co., New York. Harvey-Whipple, Springfield, Mass. Will resume its last year's schedule of a quarter-hour live show, on WJZ, New York, and transcribed on WGY, Schenectady, and WBZ-WBZA, Boston, for oil burners. Willard G. Myers Adv. Agency, New York, is in charge. KGMB HONOLULU KHBC HILO First in Coverage First in Listener Preference First in Advertising Volume FRED J. HART. President San Francisco Office, Callfornian Hotel Representatives: CONQUEST ALLIANCE COMPANY New York, 515 Madison Ave. Chicago, 203 N. Wabash C. P. MacGREGOR 729 S. Western Ave., Hollywood FERTILE FIELDS BROADCASTING • Broadcast Advertising August 15, 1938 • Page 63