Broadcasting (July - Dec 1938)

Hancock Oil Co., Los Angeles Will continue its six-weekly 10tainute morning news broadcasts on KFOX, KFSD. KFXM and KERN through fall. Chas. H. Mayne Co., Los Angeles, has account. Health Aids, Jersey City Will continue its Health in the Headlines programs, live on WOR and transcribed on WFIL WAAB WGN WPRO and possibly add other stations for V-Bev, Serutan and the Journal of Living. Agency is Franklin Bruck Adv. Corp., New York. Health Products Co., Newark Will use announcements on 75 stations for Feenamint, and announcements on 30 stations for Dillard's Aspergum. Agency is Wm. Esty & Co., New York. Hecker Products Corp., New York Used one-minute transcriptions on 15 stations in the spring for cereal and will return about the samp time next year. Agency is Erwin, Wasey & Co., New York. Will continue its announcement ■campaign for Shinola, using 10 announcements weekly on WFAA WOAI KPRC WWL WBRC WIRE KMOX and 18 announcements weekly on WFBR, placed through BBDO. New York. H. J. Heinz Co., Pittsburgh Has been using transcribed programs for strained baby foods featuring Dr. Angelo Patri, child specialist, since the first of the year ; will greatly increase the list in the fall. Agency is Maxon Inc., New York. H. J. Heinz Co., Toronto Starting new live talent show over CKLW, Windsor, which is to be recorded and used on transcriptions over a large number of Canadian stations this autumn and winter. Agency is J. J. Gibbons, Toronto. H & H Cleaner Co., Des Moines Household Finance Co., Chicago Kellogg Co., Battle Creek, Mich. Will use spot this fall on an undetermined number of stations. John H. Dunham Co., Chicago, is agency. Hemphill Diesel Engineering Schools, Glendale, Cal. Used spot and five-minute dramatized transcribed announcements on approximately 15 stations nationally and will substantially increase list of stations during fall and winter. R. H. Alber Co., Los Angeles, has account. Hickock Oil C'a. Toledo Will resume its five-weekly quarterhour transcribed children's adventure series, Black Flame of the Amazon, on 10 midwestern stations in October, after a summer lay-off. Agency is TransAir Inc., Chicago. Hirsh & Kaye, San Francisco Optical firm currently not using radio time, but plans for a spot announcement campaign over a San Francisco station this fall. Has used radio in the past. Account handled by Long Adv. Service, San Francisco. Hoffman Beverage Co., Newark Will continue its late evening quarter-hour news broadcasts on' WOR, Newark, for its sparkling soda and other beverages throughout the fall and • winter, dropping its announcement campaign on a number of New York stations at the end of the summer. Agency is BBDO, New York. George A. Hormel Co., Austin, Minn. Will continue to advertise its canned foods with a daily quarterhour program on WCCO, Minneapolis, placed through BBDO, Minneapolis. Hydrox Corp. of Chicago Used spot announcements in behalf of Hydrox Cola over WJR placed by Drum Agency, Detroit. Present plans unavailable. DOLLARS "POP" SALES ON THIS POPULAR STATION *Down highway and byway — city road and country lane — all through the rich Wichita market — that's where your advertising money goes — to "pop" buying inertia for products advertised on KFH, the Voice of the Wichita Eagle. KFH WICHITA • KANSAS Htziic Sujajalementatu ■, CBS Mathnal IQepteientativei, Edward Petry & Co., Inc. Using quarter-hour five weekly live spot programs to supplement its CBS network show It Can Be Done featuring Eddie Guest. Spot series may expand during the fall. BBDO, Chicago, is agency. Hudson Motor Car Co., Detroit An indefinite number of dealers and distributors are placing spot advertising in promotion of factory-sponsored brake tests in their cities during this period, but no factory-placed time is appearing nor is any contemplated for the immediate future. Agency is Brooke, Smith & French, Detroit. Imperial Oil Ltd., Toronto Will carry coast-to-coast network broadcasts of all major Canadian hockey games through the season as last year. Agency : MacLaren Adv. Co., Toronto. Industrial Training Corp., Chicago Is using five and 15-minute discs titled The Camera Speaks on 80 to 100 stations and plans to expand the list during the fall with a new program to be used. James R. Lunke & Associates, Chicago, is agency. International Harvester Co., Chicago Using one-minute live announcements thrice weekly on K D K A WTAM WGY KOA. Aubrey, Moore & Wallace, Chicago, is agency. International Silver Co., Toronto Will carry CBS show over 30 Canadian stations starting Sundays in October. Agency is Young & Rubicam, Toronto. Jadwiga Remedies, Brooklyn Has announcement schedules on WHN, WMCA and WINS, all New York, and plans to continue without change, for Flemex, Baby Flemex and Ready Rub. Advertising is handled by Klinger Adv. Agency, New York. Jell-Well Dessert Co. Ltd., Los Angeles Used participation programs and spot announcements in test campaign and on Aug. 1 started for 52 weeks a twice-weekly quarter-hour adventure serial. The Green Hornet, on three California Don Lee network stations (KHJ, KGB, KFXM), adding KFRC, San Francisco, to the list on Oct. 31. Agency is Lord & Thomas. Los Angeles. Johns-Manville Corp., New York Will continue its present schedule of five-minute transcriptions featuring Gabriel Heatter on about 10 stations. Agency is J. Walter Thompson Co., New York. Jones Grain Mills, Los Angeles A seasonal user of radio, in October starts a three months campaign on 10 California and Arizona stations, using five-minute transcribed commercials. Lisle Sheldon Adv. Agency, Los Angeles, has the account. Jules Chain Stores Corp., New York Will use quarter-hour programs on WNEW, New York; WAAT, Jersey City, and may also use radio in Buffalo and Louisville to advertise its food products. Agency is Klinger Adv. Agency, New York. Klix Inc., Los Angeles To introduce Klix Kernels, a toasted soy bean appetizer, is planning an extensive regional fall campaign. Has a test on 5 Southern California stations, using twice weekly participation in Woman's Forum on KNX ; Ann W arner's Chats With Her Neighbors on KFI ; and Norma Young's Happy Homes on KHJ. In addition is using 18 spot announcements weekly on KEHE and 6 weekly on KMTR. Agency is Theodore B. Creamer Adv., Hollywood. Plans to use expanded spot campaign in the fall with possibility of network program for Corn Flakes. Currently using five and 10-minute transcription series of sports interviews on WTIC WCSH WJSV WCAO WHP WEEU WPTF WTAR WDB.I WSYR WGY WOKO AVIBX WIRE WAVE WKRC WTAM WBNS WHIO WSPD KDKA WLEU WBBM WTMJ WDAF WIBW KFH WEBC WCCO WD AY KFYR WMT WHO WLW WDLW WBOW W.I AX WIOD WFLA-WSUN WSB WFAAWBAP KARK KWKH W.IDX WMC WKY KVOO. Agency is J. Walter Thompson Co., Chicago, with Gene Fromherz time buyer. E. L. Knowles, SP"11^^^ Mass. Will advertise Rub-Ine with a fiveminute transcription, Reporter of Odd Facts, placed through O'Connell & Samuel, Springfield, three times weekly on WOR, Newark. Chas. B. Knox Gelatine Co., Johnstown, N. Y. Using participating programs on six stations, but expects to run the list up to 18 for fall. Agency is Kenyon & Eckhardt, New York. Kraft-Phenix Cheese Corp., Chicago Plans fall campaign of 20 and 30word station break announcements in Des Moines, St. Louis, New York and the New England States for OkeDoke cheese popcorn. In addition to Kraft Music Hall on NBC-Red, the firm plans a possible fall spot campaign for its miscellaneous products. J. Walter Thompson Co., Chicago, is agency. Kress & Owen Co., New York Considering a spot campaign for its Glyco-Thymoline proprietary, although no details have been settled. Peck Adv. Ageney, New York, is in charge. Krueger Brewing Co., Newark Will continue its Krueger News Reporter three times a week on 8 stations of the Yankee Network. Agency : Young & Rubicam, New York. Later Bros., Detroit Will use radio again starting probably in September, although complete plans have not yet been divulged. Used new program sponsorship over Michigan Radio Network until July. Agency is Charles A. Mason Adv. Agency, Detroit. Lambert Pharmacal Co., St. Louis Will continue the transcribed version of its MBS program, True Detective Mysteries on about ten or 12 stations to advertise Listerine shaving cream. Agency is Lambert & Feasley, New York. HARTFORD, CONNi Use WDRC! Columbia Broadcasting System's recent survey shows WDRC has a regular listening audience in 23 densely populated counties in which the radio population is 4,782,460. Tell these prospects about your product ! BASIC STATION OF COLUMBIA BROADCASTING SYSTEM National Representatives PAUL H. RAYMER COMPANY Page 64 • August 15, 1938 BROADCASTING • Broadcast Advertising