Broadcasting (July - Dec 1938)

Record Details:

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Lamont. Corliss Co.. New York JJgt of Autumn Accounts Will use participating programs on about S stations, for Danya lotion, through J. Walter Thompson Co., Xew York. In September will resume participation in cooking schools for Nestle cocoa. Twenty stations were used last year, through Cecil. Warwick & Legler. New York. V. La Rosa & Sons, New York Will return to WOR, Newark, in October for a six-month campaign for their macaroni products, sponsoring a half-hour weekly series featuring classical Italian singers. Agency is Commercial Radio Service. New York. Lasto Products Co., Chicago Now using spot announcements on WWYA and KMMJ for its "personalized permanent wave" and plans a spot campaign for fall. First United Broadcasters, Chicago, is agency. Lea & Perrins, New York Will use live spot announcements for its sauce in a national fall campaign on 30 stations beginning Sept. 26. Schwimmer & Scott, Chicago, is agency. Frank H. Lee Hat Co., New York Will use news and sports programs on either six or eight spot stations or a split network. Radio advertising will be limited to the East. Agency is Bermingham, Castleman & Pierce, New York. Thos. Leeming & Co., New York For Baume Bengue. will sponsor weather reports and announcements on 70 stations. For Pacquin lotion, one-minute announcements on 30 stations will be used. Agency is Wm. Esty & Co.. New York. Lehn & Fink Products Co., New York Sponsored Helen's Home five days weekly on four stations of the Texas Quality Network during the past winter. Hinds Honey & Almond Cream expects to resume in the fall. For the company's Tussy cosmetics, spot announcements will be used in one or two cities. Agency is Wm. Esty & Co., New York. Leslie Salt Co., San Francisco Will carry on a spot announcement test campaign during the fall over a group of stations in Texas. Account placed through Erwin, Wasey & Co.. San Francisco. Lever Bros. Co., Cambridge, Mass. Will continue use of chain-break announcements for Spry. The largest station list used last year was about 80. Agency is Ruthrauff & Ryan, N. Y. I. Lewis Cigar Co., Newark Using two quarter-hour sport summaries six days weekly and a Sunday evening five-minute period of baseball scores on WINS. New York, for Seidenberg and Flor de Melba cigars. Fall plans are uncertain. Agency is ililton Lewis Adv. Agency, Newark. Libby, McNeil & Libby Co., Chicago Will continue Short Short Stories. thrice weekly 15-minute disc series of adaptations from Liberty magazine, on WLW WCAU WMCA WLS KFBK KFWB KFOX KMJ KWG KERN WHB. Fall plans include spot announcement series for its general line of products. J. Walter Thompson Co., Chicago, is agency. Thos. J. Lipton, Toronto Starts three weekly quarter-hour shows in French for its tea on CKAC, Montreal, CHRC. Quebec. CKCH, Hull, CHLN. Three Rivers, CHLT, Sherbrooke. Agency is Yickers & Benson, Montreal. On Texas Quality Group AUTUMN accounts signed by Texas Quality Network as of Aug. 15 follow. ALLIS-CHALMBERS MFG. Co., Milwaukee, on July 22 began Sunrise Serenaders on 2 stations, Tues., Fri., 6 :45-7 a. m. Agencv : Bert S. Gittins, Milwaukee. BEWLEY MILLS, Fort Worth, continues Chuck Wagon Gang on 3 stations, Mon. thru Fri., 11:15-11:30 a. m. : Sun.. 9-9:15 a. m. Agencv : Cy Leland. Fort Worth. BURRUS MILL & ELEVATOR Co., Fort Worth, continues Lightcrust Doughboys on three stations, Mon. thru Fri., 12 :30-12 :45 p. m. Agency : J. Walter Thompson Co.. N. Y. CRAZY MINERAL WATER Co., Mineral Wells, Tex., continues Jack Amlung's Orchestra on 2 stations, Mon. thru Fri., 12 :45-l p. ra. Direct. DR. PEPPER Co., Dallas, continues The Pepper Uppers on 3 TQN stations, plus 20 stations of the special Dr. PepperDixie Network, Sun., 5 :30-6 p. m. Agency : Tracv-Locke-Dawson, Dallas. EMPLOYERS CASUALTY Co., Dallas, continues Employers Casualty Program on 3 stations. Sun.. 2-2:15 p. m. Agency: Ira De Jernett Agency, Dallas. FRITO Co., San Antonio, has renewed Frito Rhumba Kings on 3 stations, Sun., 1-1:15 p. m. Agency: Erie Racey Adv. Agency, Dallas. HAWK & BUCK Co., Fort Worth, continues The Red Haicks on 3 stations, Mon. thru Thurs.. 6 :30-6 :45 a. m. ; Sat., 12 :3012 :45 p. m. Direct. IMPERIAL SUGAR Co.. Sugarland. Tex., continues Rhythm Rally. Melody Souvenirs and Songs to Remember on 3 stations. Mon., Wed.. Fri.. 10:30-10:45 a. m. Agency : Tracy-Locke-Dawson, Inc., Dallas. TEXAS TEXTILE MILLS. Dallas, continues Texas Mill Wheels on 3 stations, Tues., Thurs., Sat., 8-8:15 a. m. Direct. Lindsay Ripe Olive Co., Lindsay, Cal. Recently • concluded a spot campaign on 14 stations of the Yankee Network and WEEI. Bostdn. Home economics participation programs were used. Gretchen McMullen on Yankee and Marjory Mills on WEEI. The company may renew its radio advertising in the fall. Account placed through Lord & Thomas. San Francisco. Thomas J. Lipton, Hoboken, N. J. Advertising Lipton's Tea with an announcement campaign on WIBX. Utica, N. Y.. placed through Young & Rubicam. New York. Local Loan Co., San Francisco Pulled its program off the air last winter when the recession set in, but with the current upturn in business and economic conditions in all probability will return this fall, either using a spot campaign or a network show. The agency is Long Adv. Service, San Francisco. Longines-Wittnauer Co., New York Will continue its use of time signals and announcements on about 85 stations throughout the fall and its quarter-hour Donald Novis program three times weekly on the Michigan Network. In September company will start Dr. Preston Bradley. Chicago clergyman, in a daily series of news commentation on WBBM. Chicago. Advertising is handled by Arthur Rosenberg Co.. New York. P. Lorillard Co., New York For Muriel cigars and Sensation cigarettes, now on the Mutual and Don Lee networks, transcribed versions of the program will be added on three stations. For the company's smoking tobacco. Bob Elson's sports review on WGN. Chicago, will be used. Agency is Lennen & Mitchell, New York. Joe Lowe Corp., New York Using transcriptions of Popeye the Sailor for Popsiele on 38 stations in addition to 28 Don Lee ; will continue to the end of the summer. Agency is Blackett-Sample-Hummert, New York. Frederick F. Lowenfels & Son, New York Will continue its participation in Martin Block's program on WNEW, New York, and its announcements on WQXR, New York, for Hotel Bar Butter, placed through Neff-Rogow, New York. Walter M. Lowney Co., Montreal Starts on Sept. 12 a weekly onehour live talent French show over CKAC, Montreal, for chocolates. A. McKim, Montreal, is agency. Luden's Inc., Reading, Pa. Will sponsor news, announcements and chain-breaks on about 50 stations for Luden's cough drops this winter, beginning in October. Agencv is J. M. Mathes, New York. Lyon Van & Storage Co., Los Angeles Using a weekly quarter-hour transcribed program on five California stations and will continue on the same schedule through the fall and winter. Chas. H. Mayne Co., Los Angeles, has account. W. C. Macdonald, Montreal Started test program Minute Mysteries for cigarettes on Aug. 2 to run five times a week over CKCL Toronto with monetary prizes for correct solutions. Agency is Tandy Adv. Agency, Toronto. Madison Personal Loan Co., New York Continues its use of quarter-hour news broadcasts twice daily on WNEW, four times daily on WHX and three times a day on WMCA. with a halfhour night club show broadcast from a different night club every night, also on WMCA, and may add other broadeasts. Agency is Klinger Adv. Agency, New York. Maidenform Brassiere Co., New York During the spring used a weekly quarter-hour musical program on WOR. Newark, and daily announcements on several other stations ; will definitely return to WOR in the fall but otherwise has not determined its radio plans, according to Charles Silver, time buyer of Arthur Rosenberg Co.. Xew York, agency in charge of the account. Man O'War Publishing Co., New York Now using announcements and programs on three stations, will continue these and may add others. Agency is Metropolitan Adv. Co., New York. Martinson Coffee Co., New York Will use spot announcements on three stations, through Albert FrankGuenther Law. New York. UJK20 KALRmnzoo GRflnD RAPIDS BATTLE CREEK 590 On the dlaJ(_ lOOO IVatti, How Many Dials? That's What Counts Most! Next What Kind of Folks Turns Those Dials? Finally ! Where Do They Turn Those Dials? Friendly responsive primary area folks turn 523,310 dials our way. Our primary population area is 3,051,400, but it's those 523,310 dials tuned by folks who respond to Eleven Sixty which have given good old WWVA its famous punch ! Set Fall Schedules NOW! National Representatives JOHN BLAIR & CO. NEW YORK . . . CHICAGO DETROIT . . SAN FRANCISCO Columbia Station Michigan* N217e^ Mcvzket Representative: HOWARD H. WILSON CO. CHICAGO • NEW YORK • KANSAS CITY 6 o K x1^>cj^cJJJx BROADCASTING • Broadcast Advertising August 15, 1938 • Page 65