Broadcasting (July - Dec 1938)

Page scan 000288 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000288
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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THE PICK OF THE RADIO STATIONS IN WESTERN CANADA # In Western Canada— all these stations are • C.B.C. basic outlets. Manitoba CKY Winnipeg is western Canada's Most Powerful Station and CKX Brandon completes the Manitoba radio coverage. Saskatchewan The people listen to — CKCK Re3ina . . . delivers 82.7% of Regina Audience CHAB Moose Jaw delivers 72.6% of Moose Jaw Audience In Alberta These three stations afford the only 100% coverage. OCA Edmonton . . . delivers 70% of Edmonton Audience CFAC Calgary . . . delivers 65% of Calgary Audience CJOC Lethbridge . . . delivers 86% of Lethbridge Audience British Columbia For maxi mum cov rage at minimum cost use CKWX Vancouver (not basic CBC) CJAT Trail Canadian Representatives ALL-CANADA RADIO FACILITIES TORONTO MONTREAL WINNIPEG CALGARY VANCOUVER U. S. Representatives WEED & CO. NEW YORK DETROIT CHICAGO SAN FRANCISCO 1938 SURVEY FIGURES Philco Products, Toronto Plan to promote dramatized spot announcement campaign in certain sections of Canada for Philco radios. United States Philco network program, if developed, may be piped to Canada. Agency is Hutchings Adv. Co. of Canada, Toronto. Dr. Philips Canning Co., Orlando, Fla. Plans to continue throughout the fall, using a home economies participating program on KSFO, San Francisco, to advertise canned grapefruit and grapefruit juice. Long Adv. Service, San Francisco, handles the account. Piel Bros., Brooklyn Last year used a few spots in the South and a program on KNX. and may return this fall. Agency is Kenyon & Eekhardt. New York*. Pilgrim Co., Chicago For its refrigerator purifier is using half-hour weekly live show on WBBM, Chicago, titled Jack Hallen's Review featuring puzzles of biography. To continue throughout the fall, the series may be extended to other stations. Schwimmer & Scott, Chicago, is agency. Pilot Radio Co., New York Will use live programs on two or three local stations and is considering a national spot campaign. Agency is Alvin Austin Co.. New York. Pinex Co., Ft. Wayne, Ind. Will start a fall campaign of live and transcribed programs on approximately 100 stations for its cough remedy. In the Midwest, five weekly quarter-hour live shows using local talent and 30-minute Saturday evening live shows have started on WLS WLW KMOX WCCO and will be used on other stations yet to be chosen. In the Bast, five weekly quarter-hour discs titled Pinex Merrymakers have started on KDKA WJSV WBZ WWVA WHK WJR with other stations to be added. In the South and Southwest, four and five daily announcements will be aired on stations to be selected. Russell M. Seeds & Co.. Chicago, is agency. Lydia E. Pinkham Medicine Co., Lynn, Mass. In addition to sponsoring Voice of Experience on Mutual network, will use transcriptions of that program on about 15 stations. Agency is Erwin, Wasey & Co., New York. Expected to renew two transcription series which were used this past season over 33 and 23 Canadian stations respectively. Agency is Ronalds Adv. Agency, Montreal. THIS trophy will be given along with a $100 first prize by Col. B. J. Palmer, president of WHO, Des Moines, in the WHO National Tall Corn Sweepstakes at Iowa State Fair in latter August, and the J. I. Case Co. (tractors) has added a prize of a $142 tractor plow. Tallest stalk will be selected by Herbert Plambeck, WHO farm editor. Plymouth Motor Corp., Detroit Expected to duplicate last year's program in scheduling spot announcements over stations in major market areas to announce new cars. No other radio plans manifested. Agency is J. Stirling Getchell. Detroit. Pontiac Motor Co., Pontiac, Mich. Plans for extension of present modified advertising program contingent this fall on general business eonditons. Used the Varsity Show and Kathryn Cravens over national networks last winter, but now inactive. Plans for new model introductions not yet completed. Agency is McManus. John & Adams, Detroit. Procter & Gamble Co., Cincinnati Through Pedlar & Ryan, New York, is planning the use of Frenchlanguage programs on a Montreal station for Chipso and Calay (Canadian name for Camay), and English programs on a station in Vancouver. For Dash, ten stations on the Coast will carry Road of Life transcriptions and announcements. Spot series titled Houseboat Hanna will continue on about 20 stations for Lava soap. On Aug. 1 added KFYR, WFAA, WOW, WNEW to spot list broadcasting The Goldbergs for Oxydol and KTUL to the CBS network carrying the program. Spot campaign for The Goldbergs will be expanded in the fall in yet undetermined markets. Blackett-Sample-Hummert. Chicago, is agency. The only Ivory soap spot for the fall is the expansion of localities for foreign language programs. Agency is Compton Adv., New York. Will continue transcriptions of Carson Robison & His Buckaroos on Radio Luxembourg for its Oxydol export. Agency is Erwin. Wasey & Co. A New Studio Recorder Radiotone PR-20 As streamlined in action as appearance, the RADIOTONE PR-20 allows every changeover at the flick of a finger — insideout to outside-in cutting, change from 78 to 33 Ys RPM, lines-per-inch from 90 to 125. Micrometer adjustment of cutting head gives close control. This 16-inch Studio Recorder offers the maximum of A operating-ease plus unbe "w" lievable fidelity. Write for information. Radiotone, Inc. RADIOTONE PR-20 is vibration-free and "wow"-free because of heavy construction, i specially balanced synchronous \ * motor and live-rubber drive. The PR-20 is not high priced in spite of its many advantages. 7356 Me'rose Ave., Hollywood, Calif. 620 N. Michigan Blvd., Chicago, III. Pop'O Products, Chicago Will start a fall campaign for its French fried popcorn consisting of spot announcements or participating programs in New England only. W. K. Cochrane Adv. Agency. Chicago, is agency. Postal Telegraph-Cable Co., New York Continues its announcement schedules on KFRC WNOX WMC WMPS WFAA WCPO WKY KPRC KRXT Marschalk & Pratt, New York, places the business which continues throughout the year. Producers Distributing Agency, New York Will again advertise Norbest turkeys with 23 five-minute broadcasts on WOR. Newark, before Thanksgiving, Christmas and New Years, interviewing rioted chefs about their favorite turkey recipes and offering turkeys to listeners sending in the best recipes of their own. Similar series have proved unusually successful in both 1936 and 1937, "according to J. Wilkes, account executive at Edwin M. Phillips Co., New York, agency in charge. Provident Loan Society of New York, New York Will continue to sponsor The Answer Man three quarter-hours weekly on WOR. Newark. Aeency is McCann-Erickson, New York. Pure Oil Co., Chicago Plans a fall snot campaign on a regional basis using an undetermined number of stations. Thornley & Jones Inc.. Chicago, is agency for the Pure (Til account. Quaker Oats Co., Chicago Using participation on WJR. nnarter-hour thrice-weekly series on WBT. 100-word announcements six weekly on WFBC. WTAR. WRY A to continue through fall. Plans for expansion are indefinite. Mitchell-Faust Adv. Co.. Chicago, is asencv. Will sponsor D'Vfc Trncn on a total of -IP, stations for Puffed 'Wheat. Pnffprl Ripp. comnnspd of pi) uns'tpfifie'l number of NBC-Rpd stations and the rubers bv tranwv'nti'vn. Aunt .Tem;nii Pnnesike Flour will share the timp *-akinfr over one or both commercial pnv,i"nr>ornp"fs oiio dav a w°ck, pvoVioWv F"'dav. Agency is Shormail K. Ellis. New York. P^r F"l-0-P»n nonltrv fppo= a hnlf-hm-iv Satnrdnv rnornb1*? livp c-liow *-,+lprl V" u O" Warm is -nrPSPv»tl\ broadest on TVER and in SpntprnbQr a pnin^:,i^l livp pno1 transerihed s«rSoc will bQ p-n-mnrlpo" fo 1f» o*-hor t^n<-;o.,lc in thp Pntt Sontli S>Tld ~\V '1 w"st. Benton & Bowles-Chicago is a "onpy TVct for Vqrina breakfast fo<"><l on WRBM. rhici<"X a rM.arr-vr-hnv, thripp Wpp^1tt show pallprl "We Thp ~WTir/>t* ooncieHnsr of irtfPrviPWc W' sho,-,r>P"C W'll wntlnii(i rlnrino thp fall with thp r,os«ihilif"^ of pyr>nns;on on nfher stations. Rpnton & Bowles Pliiooo-o. also handles thp Earina ac CUMlt. KFRU COLUMBIA, MISSOURI A Kilowatt on 630 A Sales Message over KFRU Covers the Heart of Missouri Page 68 • August 15, 1938 BROADCASTING • Broadcast Advertising