Broadcasting (July - Dec 1938)

Quality Bakers of America, New York Will continue its advertising canii paign with the thrice-weekly tranlll scribed program. Speed Gibson, on | more than 40 stations nationally, hav! ing renewed the series for 26 weeks, effective Sept. 20. Organization sponsored the series on the same list of : stations last fall. Placement is direct, with cooperation of National Radio Advertising Agency. Hollywood, proI J ducers of the program. . Railway Express Co., New York Has reduced the station list carrying spot announcements to 10. Future plans are indefinite. Caples Co.. New York, is agency. Ready Foods Co., Chicago Using spot for Perk dog food on a few Midwestern stations and the list may be slightly expanded in the fall. Mason Warner Co.. Chicago, is [ 1 agency. Re mar Bread Co., Oakland. Cal. P ans to continue through fall and . win er with audience participating shoT.-. Remar Rumpus on KSFO once . . weekly. Placed by Sidney Garfinkel Adv. Agency. San Francisco. R. J. Reynolds Tobacco Co., Winston-Salem, N. C. D ;ing a ten-minute snorts program six days weekly on WCAU. WFIL. WIP and Polish announcements on WDAS. all of Philadelphia, for George Washington smoking tobacco. Agency is Wm. Esty & Co.. Xew York. Rit Products Corp., Chicago Has started a fall spot campaign of [ one-minute announcements on 20 stations ; 10 in the South and 10 in Xew England. Earle Ludgin. Chicago, is ] agency. Rival Packing Co., Chicago Will use spot this fall, but plans ( | are indefinite. Charles Silver Co., * ■ Chicago, is agency. Riverbank Canning Co., New York Will use a quarter-hour musical program on 8 Xew England stations for its food products, placed through Klinger Adv. Agency, Xew York. Roaman's Dept. Store, New York Considering use of participation programs on four or five stations, through Albert Frank-Guenther Law. Xew York, for its mail order business. Roos Bros., San Francisco i • Recently renewed its Sportslites featuring Ernie Smith, three nights weekly on KYA. San Francisco, and plans to continue through the rest of ii the year. Account placed through Emil Brisacher & Staff, San Fran ., , cisco. Dr. Ross Dog & Cat Food Co., Los Alamitos, Cal. Currently using thrice weekly spot and time signal announcements and five-minute live programs on a group of Pacific Coast stations. Will substantially add to list regionally with an early fall campaign. Howard Ray Adv. Agency. Los Angeles, has account. Royal Typewriter Co., New York Planning a test campaign this fall in about ten cities, using stationtested programs. Agency is Buchanan Co.. X. Y. Royal Lace Paper Works, Brooklyn Planning to resume five-minute transcriptions for Roilies this fall on about 25 stations. Agency is Lawrence C. Gumbinner Adv. Agency. Xew York. Ruppert Brewery, New York Will start a five-minute musical program two evenings weekly on WEAF. Xew York, in September, through Lennen & Mitchell. Xew York. Rolex Watch Co., Toronto Continues with minute dramatized spots through end of year on 10 Canadian stations. Agency is E. W. Reynolds & Co.. Toronto. Rumford Chemical Works, Providence, R. I. Will continue spot announcements on about 15 stations for baking powder. Agency is Atherton & Currier. Xew York. St. Germaine Press, Chicago Using quarter and half-hour live and transcribed talks on 36 stations nationally, will increase the list to 45 by mid-September. Allied Adv. Agencies, Los Angeles, has account. St. Lawrence Starch Co., Port Credit, Ont. Continues in fall sports broadcasts originating at CFRB, Toronto, to Ontario network six times weekly, and at CFCF. Montreal, to Maritime network three times weekly with extension to six weekly when hockey season starts. Continues live talent show originating at CKOC. Hamilton, to Ontario and Quebec network, and transcriptions now over CKY, Winnipeg, which may be extended. Agency is McConnell, Baxter & Eastman, Toronto. Ross Federal Research Corp. Survey, Reveals— Janes ville, Wisconsin 1st to* TESTS our cr omQ : Ross Federal Research Corporation asked 207 agency and manufacturer executives to pick test cities and best media for a hypothetical 25 cent mass item to be distributed through drug, variety and department stores; 237 cities are mentioned. See August 1st issue of SALES MANAGEMENT. Janesville has been picked as the best market for radio tests of all cities under 100,000 population in the East North Central States comprising Ohio, Indiana, Illinois, Michigan and Wisconsin. This same survey (See August 1st issue of Sales Management) reveals that Janesville has been picked as the BEST MARKET FOR RADIO TESTS OF ALL CITIES IN THE UNITED STATES under 30,000 POPULATION. WCLO is the only station in Janesville and the only station in the center of the Nation's Dairy and Swiss Cheese Industry. During the past 12 months 167 local and national WCLO clients cashed in on this rich market where retail store sales totaled $85,200,000 last year. Potential audience, cur primary area, 253,500 people. Make your product as popular as WCLO in the Southern Wisconsin region with a WCLO schedule. If you need station and market data, write at once. WCLO The Voice of Southern Wisconsin1 Address all communications to Homer Hogan, Janesville, Wis. HOMER HOGAN, Manager WCLO is owned and operated by Janesville Daily Gazette. WWNC ASHEVILLE, N. C. Full Time NBC Affiliate 1,000 Watts The Onfc Blanket Radio Coveid^e °f Prosperous Western North Carolina "The Quality Market of The Southeast" || BROADCASTING • Broadcast Advertising August 15, 1938 • Page 69