Broadcasting (July - Dec 1938)

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000305
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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BROADCASTING Broadcast Advertising" Vol. 15 • No. 5 $4.00 the Year SEPTEMBER 1, 1938 WASHINGTON, D. C. $3.00 the Year 15c the Copy Published Semi-Monthly, 25th issue (Yearbook Number) Published in February fair enou Just in case you haven't heard, we'd like to let you know that a corner of the WOR -market is to be occupied by the Fair — the World's Fair to be quite complete about it. And we have it on the oath of more statisticians than we particularly care to know that $1,000,000,000 in new cash will be added to the $6,000,000,000 now spent for things in the WOR -market. We expect even the dusk symphony of crickets to take on a new tune when the thing really gets going and about 80% of the people in our market start going back and forth to the Fair. These Fair visitors will heighten an old sound in the neighborhood. It will be the hard, high tinkle of coin changing hands, and what coin will be directed your way can be pretty much determined by what you do on WOR during the next eight or nine months. If all this doesn't give you the same kick we got that day long ago when we stumbled on Granny's secret preserve closet, you might just as well go home and pull the blanket over your head. Fair enough.