Broadcasting (July - Dec 1938)

Page scan 000312 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000312
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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Tip To Advertisers is fact that 18,837 admissions were paid by eager fans attending Cleveland Open. Northern Ohio goes for sports in a big way, does have money to spend. Moral: Smart advertisers consider well smart sports programs to sell their products in this market. After Last Putt Ky Laffoon in exclusive broadcast over WGAR told how it feels to win $3000 by a single stroke. Left to right: E. B. Odenkirk, Tournament Manager; Franklin Lewis, WGAR sports editor; Laffoon, and Mrs. Laffoon. Below: Guldhal (at mike), Mangrum, Harrison, Ghezzi and Snead, all "in the money," greet WGAR listeners. Modem Covered WagOn is WGAR's Studio On Wheels. Completely equipped for short wave broadcasting, it enables WGAR to handle outdoor events regardless of location or weather conditions. "RICHEST OPEN" RICH PRIZE FOR CLEVELAND'S FRIENDLY STATION When golf's most brilliant stars concluded four blazing days of battle for ten thousand dollars prize money awarded in the Cleveland Open, richest, of American golf championships, there was one among the winners who had not been listed in the official entries. It was a radio station. With mobile units, pack transmitters, a studio on wheels, plus a staff which knows the game and described play in expert fashion, Cleveland's alert WGAR had given John Q. Public 20-odd broadcasts — a dramatic, accurate account of the par-smashing siege. Only station to attempt the stroke-by-stroke progress, it also was first to announce the finish, present winner and runners-up over the air. Well-rounded sports staffs like that of Cleveland's Friendly Station are few and far between, and a blessing to sports-minded sponsors. Evidence is comment of General Manager John Patt. "Top-notch football, hockey and basketball series are being snapped up fast!" Man Of All SportS is WGAR's Tris Speaker, idol of old-time fans who recall his diamond exploits, idol of the younger generation for his vivid, colorful descriptions over WGAR's mike.