Broadcasting (July - Dec 1938)

Atlantic Books Record Grid Schedule Lists 168 Contests in Completing Eastern Campaign MOST EXTENSIVE schedule of play by play football broadcasts ever lined up by a single sponsor, comprising 168 games, will be carried from Sept. 23 through Dec. 3 by 71 stations in the East and New England for Atlantic Refining Co., Philadelphia, according to N. W. Ayer & Son, Phi 1 a d e 1 p h i a, Mr. Rollins agency handling the Atlantic account. [Broadcasting, Aug. 15, 1938]. The company last year sponsored game broadcasts of 21 teams for a total of 163 games on 65 stations [Broadcasting, Oct. 1, 1937], using 44 announcers, as well as several forecast and gossip programs through the grid season. The present series will call for the services of 40 announcers, all of whom are scheduled to meet soon in a three-day session with Les Quailey', head of sports activities for N. W. Ayer & Son, to receive training designed to bring uniformity in description techniques. Uniform Announcing "During the last several years it has been found that many listeners like to tune from one game to another," commented Joseph R. Rollins, advertising director of Atlantic. "In the course of a single afternoon they may listen to parts of a half-dozen games. Once a definite style is established, it will no longer be necessary' for the listener to waste several minutes of each game in getting used to the manner in which the various announcers handle the technical angles of a football contest." Several important games in the 1938 schedule, which includes 12 night contests, will be carried on extensive networks. The Duke-Pitt meeting Nov. 26 will be heard on 38 stations; Yale-Harvard, Nov. 19, on 25; Yale-Navy, on 22, and Penn-Cornell, on 18. Other activity along the radio football front includes Eddie Dooley's Last Minute Football News, Thursdays and Saturdays, 6:306:45 p. m. (EST), over 51 NBC stations, starting Oct. 6 for Liggett & Myers Tobacco Co., New York (Chesterfields) [Broadcasting, July 15]. The program also will be carried on 7 NBC stations in the Mountain and Pacific Coast groups. Agency is Newell-Emmett Co., New York. Cities Service Co., New York, will sponsor Grantland Rice's football talks again, and is once more offering free football guides to listeners, through its service stations. The company has distributed a million of the guides each fall in years past, and last spring gave out 500,000 sports guides. Lord & Thomas, New York, is agency. Exclusive broadcasting rights to all games in the 1938 s, hedule of the Western Inter-Provincial Football Union were granted to four independent broadcasting stations at a conference of Canadian union officials and broadcasters Aug. 15 at Winnipeg. CJRC, Winnipeg, CJRM, Regina, CFCN, Calgary, and CFRN, Edmonton will carry the broadcasts of the 24 games in the schedule, starting Sept. 2. The List of Games A complete list of stations and schools included in the Atlantic Refining Co. schedule follows: SEPT. 23 Temple Albright, Philadelphia, WIP, WRAW. SEPT. 24 Brown-Conn. State, Providence, WJAR. VPI-Duke, Greensboro, N. C, WDNC, WBT, WSJS. Holy Cross-Providence, Worcester, Mass., WEEI, WORC, WMAS, WDRC. WPRO. Maryland-Richmond, College Park, Md., WCAO, WJEJ, WSAL, WRNL. Pitt-West Virginia. Pittsburgh, WCAE, WLEU. WTBO, WFBG, WOR. Florida-Stetson, Gainesville, FJa., WRUF. WJAX, WIOD. Virginia V.M.I., Charlottesville, Va., WRVA, WLVA, WSVA, WCHV, WBTM, WDBJ. Akron-Wabash, Akron, WADC. Muhlenberg Upsala, Allentown, Pa., WSAN. OCT. 1 Dickinson-Muhlenberg, Carlisle, Pa., WSAN. Wayne-Akron, Detroit, WADC. Albright-Geneva, Reading, Pa., WEEU. Richmond, Randolph-Macon, Richmond, Va., WRNL. Cornell-Colgate, Ithaca, N. Y.. WFBL, WGR, WHEC, WIBX, WESG. KYW, WNBF, WOKO. Delaware-Ursinus, Newark, Del., WDEL. Duke-Davidson, Durham, N. C, WDNC, WBT, WSJS. F. & M. -Lebanon Valley, Lancaster, Pa., WGAL, WORK. Georgia Tech-Mercer, Atlanta, Ga., WSB, WTOC, WRDW. Holy Cross-Rhode Island State, Worcester, Mass., WEEI, WORC, WMAS WDRC, WPRO. Penn-Lafayette, Philadelphia, W C A U, WPG, WGBI, WEST, WKOK, WHP. Penn State-Maryland, State College, Pa., KDKA, WCAO, WJEJ, WSAL. Ohio State-Indiana, Columbus, O., WBNS, WTAM. Temple-Pittsburgh, Philadelphia, WIP, WCAE, WLEU, WTBO, WFBG. Yale-Columbia, New Haven, WNAC, WTIC, WEAN, WTAG, WICC, WSAR. WNBH, WLLH, WNLC, WSPR, WBRY, WOR, WSYR, WGY. South Carolina-Georgia, Columbia, S. C, WFBC. Mississippi State-Florida, State College, Miss., WRUF, WJAX, WIOD. Virginia-Washington & Lee, Charlottesville, Va., WRVA, WLVA, WSVA, WCHV, WBTM, WDBJ. Carnegie Tech-Davis Elkins, Pittsburgh, WWSW. OCT. 7 Temple Texas Christian, Philadelphia, WIP. OCT. 8 Brown-Lafayette, Providence, R. I., WJAR, WEST. Delaware-Randolph-Macon, Newark, Del., WDEL. Colgate-Duke, Buffalo, WGR, WFBL, WHEC, WIBX, WESG, WNBF WOKO, WDNC, WBT, WBIG, WSJS. Florida Sewanee, Gainesville, Fla., WRUF, WJAX, WIOD. Pitt Duquesne, Pittsburgh, WCAE, WLEU, WTBO, WFBG. F. & M.-P.M.C, Lancaster, Pa., WGAL, WORK. Holy Cross-Manhattan, Worcester, Mass., WEEI, WORC, WMAS, WDRC. Georgia Tech-Notre Dame, Atlanta, WSB, WTOC, WRDW, WFBC, KYW, WRVA, WLVA, WSVA, WCHV, WBTM, WDBJ. Penn State-Bucknell, State College, Pa., KDKA, WEEU. Syracuse-Maryland, Syracuse, WSYR, WGY, WCAO, WJEJ, WSAL. Ohio State-Southern Calif., Columbus, O., WBNS, WTAM. Hampden-Sydnev Richmond, Farmville, Va., WRNL. Muhlenburg-Villanova, Allentown, Pa., WSAN, WIP. Akron-Xavier, Akron, WADC. Penn-Yale, Philadelphia, WCAU, WPG, WHP, WGBI, WOR, WKOK. WNAC, WTIC, WEAN, WTAG, WICC, WSAR, WNBH, WLLH, WNLC, WSPR, WBRY. Wittenberg-Carnegie Tech, Springfield, O., WWSW. OCT. 14 Temple-Bucknell, Philadelphia, WIP. OCT. 15 Akron-Western State Teachers, Akron, WADC. Richmond V.M.I., Richmond, Va., WRNL. Carnegie Tech-Holy Cross, Pittsburgh, KDKA, WEEI, WORC, WMAS, WDRC. Syracuse Cornell, Syracuse, WSYR, WGY, KYW, WESG, WNBF, WGR, WHEC, WIBX. Dickinson Delaware, Carlisle, Pa., WDEL. Florida-Miami, Gainesville, Fla., WRUF, WJAX, WIOD. Muhlenberg-F. & M., Allentown, Pa., WSAN, WGAL, WORK. Albright-Catawba, Reading, Pa., WEEU. Duke-Georgia Tech, Durham, N. C, WDNC, WBT, WBIG, WSJS, WSB, WTOC, WDBJ, WRDW, WRVA, WLVA, WSVA, WCHV, WBTM. LafayetteWashington & Jefferson, Easton, Pa., WEST. Northwestern-Ohio State, Evanston, 111., WBNS, WTAM. Wisconsin-Pitt, Madison, Wis., WCAE, WLEU, WTBO, WFBG. Furman-Citadel, Greenville, S. O, WFBC. Villanova-Center, Philadelphia, WIP. Yale-Navv, New Haven, Conn., WNAC, WTIC. WEAN, WTAG, WIIC, WSAR, WNBH, WLLH, WNLC, WSPR, WOR, WBRY, WCAO, WJEJ, WSAL, WFBL, WHP, WPG, WGBI, WOKO, WCAU, WKOK. Lehigh-Penn State, Bethlehem, Pa., WWSW. Sponsored American Programs Achieve Growing Popularity Among the British GROWING popularity in Great Britain of American sponsored radio programs was cited in a statement issued last month by the radio defense committee of the Incorporated Society of British Advertisers Ltd. The statement urged that the British Government not attempt to stop broadcasting of sponsored programs in English from continental stations which sell time. As reported in the New York Times of Aug. 29, the committee stated : "Even if the present facilities are suppressed," the statement declared, "listeners will still be able to tune in by shortwave to the United States of America and listen to advertisers of American goods. The number of shortwave sets at present in use in the British Isles is estimated at more than a million. This number is increasing daily and it is evident within a comparatively short time every set in the country will be of the shortwave type. "With the rapid progress now being made in improving the technical qualities of shortwave reception we shall eventually find the majority of listeners tuning-in to American programs of superior entertainment value, but in this case it would be American artists and employes who would benefit instead of British ones. "Thus will British manufacturers be deprived of a legitimate and profitable advertising medium and British employes lose their means of existence to the advantage of their foreign contemporaries without any possible benefit to this country." OCT. 20 South Carolina-Clemson, Columbia, S. C, WFBC. OCT. 21 Temple-Boston College, Philadelphia, WIP. OCT. 22 Brown-Rhode Island State, Providence, R. I., WJAR. Cornell-Penn State, Ithaca, N. Y., WFBL, WGR, WHEC, WIBX, WESG, WNBF, WOKO, KYW, WWSW. Wake Forest-Duke, Winston-Salem, N. C, WDNC, WBT, WSJS. Tampa-Florida, Tampa, Fla., WRUF, WJAX, WIOD. Gettysburg-F. & M., Gettysburg, Pa., WGAL, WORK. Georgia Tech Auburn, Atlanta, Ga., WSB, WTOC, WRDW, WFBC. Holy Cross-Georgia, Worcester, Mass., WEEI, WORC, WMAS, WDRC. Lafayette-N. Y. U., Easton, Pa., WEST. MarylandVirginia, College Park, Md., WCAO, WJEJ, WSAL, WRVA, WLVA, WSVA, WCHV, WBTM. Ohio State-Chicago, Columbus, O., WBNS, WTAM. Penn Columbia. Philadelphia, WCAU, WPG, WHP, WGBI, WKOK. Notre Dame-Carnegie Tech, South Bend, Ind., KDKA. Albright-Moravian, Reading, Pa., WEEU. Muhlenberg-Ursinus, Allentown, Pa., WSAN. _ Baldwin-Wallace Akron, Berea, Ohio, WADC. Pitt-Southern Methodist, Pittsburgh, WCAE, WLEU, WTBO, WFBG. Michigan State-Syracuse, E. Lansing, Mich., WSYR. WGY. Richmond-Roanoke, Richmond, Va., WRNL, WDBJ. Delaware-Lehigh, Newark, Del., WDEL. Yale-Michigan, New Haven, WNAC, WTIC. WEAN, WTAG, WICC, WBRY, WSAR, WNBH, WLLH, WNLC, WSPR, WOR. OCT. 23 Villanova-Detroit, Philadelphia, WIP. OCT. 28 Temple-Georgetown, Philadelphia, WIP. South Carolina-Villanova, Orangeburg, S. C, WFBC, KYW. OCT. 29 Richmond-Washington & Lee, Richmond, Va., WRNL. Bucknell-Albright, L e w is b u r g, Pa., WEEU. Brown-Tufts, Providence, R. I., WJAR. Akron-Carnegie Tech, Akron, WADC, WWSW. Delaware-St. Johns, Newark, Del., WDEL. Vanderbilt Georgia Tech, Nashville, Tenn., WSB, WTOC, WRDW, WBT, WDNC. F. & M.-Drexel, Lancaster, Pa., WGAL, WORK. Holy Cross-Colgate, Worcester, Mass., WEEI, WORC, WMAS, WDRC. Lafayette-Ursinus, Easton, Pa., WEST. N. Y. U.-Ohio State, New York, WBNS, WTAM. Pitt-Fordham, Pittsburgh, WCAE, WLEU, WTBO, WFBG. Furman-Davidson, Greenville, S. O, WFBC. Virginia-William & Mary, Charlottesville, Va., WRVA, WLVA, WSVA, WCHV, WBTM, WDBJ. Penn State-Syracuse, State College, Pa., KDKA, WSYR, WGR, WHEC, WGY, WIBX, WESG, WNBF. Muhlenberg-Gettysburg, Allentown, Pa., WSAN. Penn-Navy, Philadelphia, WCAU, WPG, WHP. WGBI, WKOK, WCAO, WJEJ, WSAL. Yale-Dartmouth, New Haven, WNAC, WTIC, WEAN, WTAG, WICC, WSAR, WNBH, WLLH, WNLC, WSPR, WBRY, WOR, WFBL, WOKO, KYW. NOV. 5 Ohio State-Purdue, Columbus, O., WBNS, WTAM. La Salle-Albright, Philadelphia, WEEU. Pitt-Carnegie Tech, Pittsburgh, WCAE, WLEU, WTBO, WFBG. Delaware-P.M.O, Atlantic City, WDEL. Florida-Georgia, Jacksonville, Fla., WRUF, WJAX, WIOD. Army-F. & M., West Point, N. Y., WGAL, WORK (Western Union Reconstruction) . Georgia Tech-Kentucky, Atlanta, WSB, WTOC, WRDW, WBT, WDNC. Holy Cross-Temple, Worcester, Mass., WEEI, WORC, WMAS, WDRC, WIP. Penn State-Lafayette, State College, Pa., KDKA, WEST. Michigan-Penn, Ann Arbor, Mich., WCAU, WPG, WHP, WGBI. Sunbury High-Lewistown High, Sunbury, Pa., WKOK. Syracuse-Colgate, Syracuse, WSYR, WHEC, WIBX, WGY, WGR, WNBF, WESG, WJAR. (Continued on Page 61) Page 12 • September I, 1938 BROADCASTING • Broadcast Advertising