Broadcasting (July - Dec 1938)

Page scan 000325 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000325
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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A station that would stand out in ANY territory! ♦ ♦ ♦ KOIN. . . covering the rich market of OREGON and Southern WASHINGTON offers NOT ONLY . . . ♦ ♦ ♦ ♦ ♦ ♦ PRESTIGE AND AUDIENCE PREFERENCE Built by a long-standing "listener-first" policy under which every precaution is taken to eliminate the broadcasting of anything that might be considered objectionable. No spot medical, dental, liquor, beer, wine or "small loan" advertising is accepted. ADVANTAGE OF CBS AND KOIN PRODUCTIONS KOIN is the only outlet in its market for Columbia's fine programs and supports these with excellent productions from its own studios. It consistendy maintains the largest production staff in the Pacific Northwest and releases programs regularly to both .the Coast and nationwide Columbia networks. TECHNICAL PERFECTION Under direction of one of the best radio engineers in the United States KOIN delivers a signal of perfect quality and maximum volume. Tower is 540 foot "IDECO" anti-fading half-wave vertical radiator with 22 acres of copper ground. Transmitter high-fidelity, high level 100% modulated without distortion. . . . BUT ALSO the loyal friendship of 50,000 people who have heard KOIN's "personal appearance" talks in five seasons of public relations activities .... NO WONDER KOIN IS ONE OF THE TOP RANKING STATIONS IN THE UNITED STATES FOR LOW "COST PER SALE"! THE JOURNAL THREE REASONS WHY THIS MARKET SHOULD BE INCLUDED IN EVERY SPOT SCHEDULE . . Because it's a good, de Because 95% of all Because KOIN is so outpendable market with homes have radios — standing a station, high average earning (see 1938 report of Joint power. Committee on Radio Re search). FREE and PETERS, National Representatives % BROADCASTING • Broadcast Advertising September J, 1938 • Page 21