Broadcasting (July - Dec 1938)

Page scan 000361 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000361
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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WOULDN'T it be a grand and glorious feeling if you were notified every time a radio schedule came up for consideration! ft Or let's suppose you were psychic, and could detect each new advertising campaign intended for your trade area! ft Then wouldn't you shout your good story! And wouldn't the accounts roll in! ft But there's one thing wrong with this picture. You probably aren't psychic, ft So what's the next best thing? How are you going to tell schedule-making time buyers what you have to sell . . . how well you sell it? ft Easy! Through Broadcasting! ft We don't mean that Broadcasting has telepathic powers. Nor that it specializes in keyholes. It's simply that Broadcasting is read, cover to cover, by nearly every national radio advertiser and advertising agency, ft Naturally, that includes the fellows who are busy buying time right now. -0 BROADCASTING J^&oadcast * Advertising' BROADCASTING • Broadcast Advertising September 1, 1938 • Page 57