Broadcasting (July - Dec 1938)

AH CDNDITIOMED mmom AT' WASfUKSTOWS ' MODEM HOII il yieep and Alao Made JDaLUfiiLiuily Com.feuiabU) By 'ilia Quiet FiW:0J Fj-yjih, Washed Nasally Vsmkltated Be&ioouiss asid sJmtas Qji ll'/ary i'loo/, If Pjfefaiie'i Double slovitia Lfyxzi '#6 All v/ifcli 'sjix'ik, of uaiunv ' f 1 T^1 C&H'Jtii&Hed w A a >i i jf / y t g w , r, , c . MUoiy Hilt *23BB ABC OPENS STUDIO ON COAST OCT. I FORMAL opening of the new NBC Hollywood studio and executive building on Sunset Blvd. and Vine St. has been tentatively set for Oct. 1 by Don E. Gilman, western division vice-president. Construction is on schedule and it is likely two of the four audience studios, each with seating capacity of 350 persons, will be put in service in late September, he said. Being erected on a five-acre site at an approximate cost of $2,000,000, the unit designed structure will typify the latest in RCA radio engineering and modern studio construction, he stated. Architecture is a modern adaptation of the classical. The building will be known as Hollywood Radio Center and besides four studios, patterned along lines similar to the motion picture unit plan, it will include a three story central structure for executive and administrative offices. The four studios will provide only for immediate needs. Provisions have been made for ample increase in studio and office facilities and for television studios. With increased Hollywood origination of network programs this fall, NBC will continue to use its present headquarters on Melrose Ave. and retain its two remote studios, El Capitan Theatre on Hollywood Blvd. and Studio G on Warner Bros. Sunset Blvd. lot. Studio G, built by NBC and termed one of the most technically perfect on the West Coast, will eventually be turned over to KFWB, which is owned and operated by Warner Bros. Meanwhile Don Lee Broadcast IT WAS a happy occasion for W. I. Dumm, president (left) and Philip G. Lasky, vice-president and general manager (right) of Associated Broadcasters Inc., operators of KSFO, when the station's new $250,000 studios and executive offices were officially opened in the Palace Hotel Bldg., San Francisco, on Aug. 12. Donald W. Thornburgh, CBS vice-president in charge of Pacific Coast operations, from Hollywood (center) was on hand to join in the festivities. ing System, West Coast outlet of Mutual, is going ahead with plans to move headquarters from downtown Los Angeles to Hollywood [Broadcasting, Aug. 15]. Negotiations have reached the blue print stage, with architects submitting layouts to Lewis Allen Weiss and Willett Brown, general manager and assistant manager, respectively. Although more than a score of sites have been offered the network, most acceptable continues to be that on Sunset Blvd. between El Centro and Argyle Aves. It is located between the new $2,000,000 CBS studio building and NBC's new structure. Ask Anyone In Toledo! — "To what station do you listen most?" — and over 65% will say: WSPD Reasons of course are — big name NBC commercials— smart showmanship — plenty of local color and a perfect signal in our 75 mile trading area. John Blair & Co. * National Representatives NBC BASIC BLUE WSPD TOLEDO, OHIO 5000 Day 1000 Night New KNX Transmitter To Make Debut Sept. 16 FORMAL dedication of the new $350,000 KNX, Hollywood, transmitter located in Columbia Park, Torrance, Cal., will take place Sept. 16, according to Donald W. Thornburgh, CBS Pacific Coast vice-president. Governmental, civic and business leaders of Torrance will honor CBS west coast executives at a banquet that evening at the Torrance Civic Auditorium and broadcast over KNX and the Columbia Pacific network. Approximately 800 persons are expected. Bill Goodwin, CBS Hollywood announcer-producer, will be master-of-ceremonies and Lud Gluskin, the network's Pacific Coast musical director, is preparing a special program. Charles Vanda, CBS West Coast program director, is arranging details. The transmitter plant is entirely RCA equipped and was erected under supervision of James Middlebrooks, CBS engineer in charge of construction. He also supervised construction of the network's Hollywood studios and those of KSFO, the CBS San Francisco affiliate, officially dedicated Aug. 12. Another for Heatter R. B. SEMLER Inc., New York (Kreml hair tonic), on Oct. 4 will start a Tuesday evening news program featuring Gabriel Heatter, on Mutual (WOR, WGN). Heatter's Tuesday evening show, We the People, for General Foods (Sanka), concludes at 9:30 and the Semler quarter-hour starts at 9:45, so the latter will be broadcast from the CBS Playhouse and picked up by WOR. Agency is Erwin, Wasey & Co., New York. Royal Back on Air ROYAL TYPEWRITER Co., New York, will use about 30 stations this fall in 11 cities, for spot announcements, station breaks, and participation programs. This is the first radio used by the parent company in some years, and is designed to produce the greatest possible per dollar results. The schedule may be increased later in the winter. Agency is Buchanan & Co., New York. Ward Going Net WARD BAKING Co.^s Jane Arden serial, now heard on WJZ, New York, on Sept. 26 will expand to a 14-station NBC-Blue network, and on Oct. 10 will add NBC transcriptions on WJAX WFAM WCSH WKBN WGY. In addition, a station in Birmingham will be used, either on the network or via transcription. Agency in charge is Sherman K. Ellis & Co., New York. KFRU COLUMBIA, MISSOURI A Kilowatt on 630 A Sales Message over KFRU Covers the Heart of Missouri Page 58 • September 1, 1938 BROADCASTING • Broadcast Advertising