Broadcasting (July - Dec 1938)

Page scan 000365 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000365
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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NBC Sets Television Programs From W2XBS AFTER a lapse of two months devoted to overhauling equipment, NBC and RCA engineers on Aug. 23 resumed experimental television broadcasts from W2XBS atop the Empire State Bldg. in New York. Six one-hour transmissions are scheduled weekly for a four-week period. Film and live talent are broadcast Tuesdays and Fridays from 8 to 9 p. m. Test charts and still pictures, of no entertainment value but designed to assist experimenters, are carried Tuesday, Wednesday, Thursday and Friday afternoons from 3 to 4 o'clock. Picture signals are carried on 46.5 mc. and associated sound on 49.75 mc. Because a temporary antenna located on the north side of the Empire State tower is being used in radiating the television broadcasts, good reception is limited to the area to the north of the building and defined roughly by the Hudson River on the west and Long Island Sound to the east, but it will be possible, according to O. B. Hanson, NBC vice-president and chief engineer, to receive the programs in some sections of New Jersey and on the north shore of Long Island beyond Brooklyn. The purpose of the series of telecasts, said C. W. Farrier, NBC television coordinator, is to test changes made in studio and transmitter equipment. At the end of the four-week series, said Mr. Farrier, W2XBS will again go off the air for further modification and improvement. HObbyilJOOD'S SfflBRT Only a few blocks or minutes from NBC and CBS and ail film studios. Luxurious modem rooms, suites and apartments with full hotel service. Hollywood headquarters for agency men, radio executives and radio stars. Mary O. Kehrlein Managing Director WHISPER -OFF •'ODD BOULEVARD" Atlantic Schedule (Continued from page 12) Clemson-George Washington, Greenville, S. C, WFBC. Villanova-Auburn, Philadelphia, KYW. Akron-Illinois Wesleyan, Akron, WADC. Drexel-Muhlenherg, Philadelphia, WSAN. Randolph-Macon-St. Johns, Richmond, Va., WRNL Yale-Brown, New Haven, WNAC. WTIC, WEAN, WTAG, WICC, WSAR, WFBL, WNBH, WLLH, WNLC, WSPR, WBRY, WOR, WOKO. South Carolina-Duquesne, Columbia, S. C., WWSW (Western Union Reconstruction ) . NOV. 11 Holy Cross-Brown, Worcester, Mass., WEEI, WORC, WMAS, WDRC, WPRO. NOV. 12 Akron-Toledo, Akron, WADC. Albright-Lebanon Valley, Reading, Pa., WEEU. Cornell Dartmouth, Ithaca, N. Y., WFBL, WGR. WHEC, WIBX, WESG, WNBF, WOKO, WNAC, WTIC, WICC. WSAR, WNBH, WLLH, WNLC, WSPR, WTAG, WEAN, WOR, KYW. WBRY. Delaware-Drexel, Newark, Del.. WDEL. Svracuse-Duke, Syracuse, WSYR, WGY, WRVA. WLVA, WSVA, WBTM. WDJB, WCHV. WBT, WDNC, WBIG, WSJS. Florida-Marvland, Gainesville, Fla., WRUF, WJAX, WIOD, WCAO, WJEJ, WSAL. F. & M. -Geneva, Lancaster, Pa., WGAL, WORK. Georgia Tech-Alabama, Atlanta, Ga., WSB. WTOC. WRDW. Rutgers-Lafayette, New Brunswick, N. J., WEST. Illinois-Ohio State, Champaign, 111., WBNS, WTAM. Penn-Penn State, Philadelphia, WCAU, WPG, WHP, WGBI, WKOK, WWSW. Nebraska-Pitt, Lincoln, Nebr., WCAE, WLEU, WTBO, WFBG. Temple Villanova, Philadelphia, W I P, WSAN. Furman-South Carolina, Greenville, S. C. WFBC. V.P.I.-Richmond, Blacksburg. Va.,WRNL. Carnegie Tech Duquesne, Pittsburgh, KDKA. NOV. 18 Miami-Duquesne, Miami, Fla., WWSW (Western Union Reconstruction). NOV. 19 Upsala-Albright, Newark, N. J., WEEU. Washington College-Delaware, Chestertown, Md., WDEL. Duke-North Carolina State. Durham, N. C, WDNC, WBT, WBIG, WSJS, WFBC, WRVA, WLVA, WSVA, WCHV, WDBJ, WBTM. Georgia Tech-Florida, Atlanta, Ga., WSB. WTOC, WRDW, WRUF, WJAX, WIOD. Lafayette-Lehigh, Easton. Pa., WEST. Maryland-Georgetown, College Park, Md. , WCAO, WJEJ. WSAL. Ohio State-Michigan, Columbus, WBNS, WTAM. Pitt-Penn State, Pittsburgh, WCAE, WLEU, WTBO, WFBG. Michigan State-Temple. E. Lansing, Mich., WIP, WGBI, WKOK. Akron-John Carroll, Akron, WADC. Muhlenberg Moravian, Allentown, Pa., WSAN. Yale-Harvard, New Haven, WNAC, WTIC. WEAN. WTAG, WICC, WSAR, WNBH, WLLH, WNLC, WSPR, WBRY, WOR. WFBL, WGR, WHEC, WNBF, WESG, WIBX, WOKO. KDKA, WCAU, WPG, WHP, WGAL, WORK. Boston University Villanova, Boston, Mass., KYW. NOV. 24 Brown Columbia, Providence, R. I., WJAR, WOR. Maryland-Washington & Lee, Baltimore, WCAO, WJEJ, WSAL. Clemson-Furman, Clemson, S. C., WFBC. Virginia-North Carolina, Charlottesville, Va., WRVA, WLVA, WSVA, WCHV, WBTM, WDBJ, WBT, WDNC. Richmond-William & Mary, Richmond, Va., WRNL. Albright Muhlenberg, Reading, Pa., WEEU. WSAN. Manhattan-Villanova, New York, KYW. Penn-Cornell, Philadelphia, WCAU, WPG, WHP, WGBI, WKOK, WFBL, WGR. WHEC, WIBX, WESG, WNBF, WOKO, KDKA, WEEI, WORC, WMAS, WDRC, WPRO. F. & M.-Ursinus, Lancaster, Pa., WGAL, WORK. North Carolina State-Carnegie Tech, Raleigh, N. C, WWSW (Western Union Reconstruction) . NOV. 26 Florida Auburn, Jacksonville, Fla., WRUF, WJAX, WIOD. Holy Cross-Boston College, Worcester, Mass., WEEI, WORC, WMAS, WDRC. Duke-Pitt, Durham, N. C, WDNC, WBT, WBIG, WSJS, WCAE, WLEU, WTBO, WFBG, WCAO, WJEJ, WSAL, WOR, WFBC, WRVA, WLVA, WSVA, WCHV, WBTM, WDBJ, WNAC, WTIC. WEAN, WTAG, WICC, WSAR, WNBH. WLLH, WNLC, WSPR, WBRY, WSYR, WPG, WGY, WCAU, WSB, WTOC, WRDW, WGR. DEC. 3 Florida-Temple, Gainesville, Fla., WRUF, WJAX, WIOD. FIRE EATER JOE Heads Fearless Volunteers Of Frost, Minn. HONORARY chief of the Frost (Minn.) Volunteer Fire Department is J. 0. Maland, manager of WHO, Des Moines, and vice-president of Central Broadcasting Co., whose former business associates in the little Minnesota town bestowed upon him a lifetime commission during the Volunteer Firemen's first annual celebration Aug. 19 and gave him a gold badge to prove it. It was in Frost that Fire Chief Maland became interested in radio and purchased the first receiving set operated in southern Minnesota. He put the set in his general store there, and his business place soon became the headquarters for farmers and townspeople just getting the radio bug. This original set was discovered in Frost shortly before the celebration and was presented to the WHO manager during one of the two special broadcasts carried by WHO, on which Glen Parker, WHO announcer, was master of ceremonies. WQXR Tests Tape AN EXPERIMENTAL broadcast demonstrating "tape transmission" was to be heard over WQXR, New York, on Sept. 1. Act 1 of Bizet's opera "Carmen", sung by the Wagner Association in Amsterdam, was broadcast from sound tape, using the station's high-fidelity equipment, of the quality obtainable from the new method in comparison with recorded, transcribed and studio productions. Sound is broadcast from a seven millimeter tape, carrying programs which are engraved upon it by a sapphire stylus. The technique is used extensively in Europe. (UP) THE MARK OF ACCURACY, SPEED AND INDEPENDENCE IN WORLD WIDE NEWS COVERAGE UNITED PRESS THE MOST POWERFUL STATION between St, Louis Dallas and Denver Covers the Heart of the Triangle 25,000 WATTS UNLIMITED TIME NATIONALLY CLEARED CHANNEL COMPLETE NBC PROGRAM SERVICE More population, more radio sets and more spendable income than any other Oklahoma station, with extensive coverage in Kansas, Missouri and Arkansas. EDWARD PETRY & CO., Nat'l Representatives New York Chicago Detroit San Francisco K V O O THE VOICE OF O K L A H O M A " — T U L S A BROADCASTING • Broadcast Advertising September J, 1938 • Page 61