Broadcasting (July - Dec 1938)

Page scan 000379 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1938
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1938)
Leaf #:
000379
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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The National Open Polo Championship was played on September 1 1 before a record crowd of 36,000 people, and broadcast by CBS to millions. Granted exclusive rights to all games under U. S. Polo Association auspices, CBS brings polo "to the people." H Columbia's weekly football schedule begins on September 24 with the MinnesotaWashington battle, continues each Saturday with such major games as Harvard vs. Army (Oct. 15), Army vs. Navy (Nov. 26 ), the Orange Bowl Game (Jan. 1 st) and many others. TED HUSING-In his 11 years with Columbia, Ted Husing has become radio's foremost and most popular sports announcer. Tennis, football, polo, track, soap-box derbies and special events find him equally expert. BRYAN FIELDFrom coast to coast the nation's favorite race caller, Bryan Field is noted for his crisp descriptions, achieved through more than 250 broadcasts of the Sport of Kings. HARRY NASHLong a golf expert on the Newark Evening News, Harry Nash is calling the hooks and slices this year for CBS and the nation at the National Amateur and Women's Amateur Championships. d i When the golfing sorority gathers at the Westmoreland Country Club, outside Chicago, |S at the end of this month, CBS and the nation will be on hand for the result of each day's play of the Women's Amateur Championship from September 19 to 24